HubSpot’s free CRM is a great starting point — the trouble starts when your business grows and the features you really need move up, tier by tier, into higher plans. Dollar-based Hub subscriptions and limited Turkish lead many Turkish businesses to look for an alternative. Here is an honest comparison.
No software fits every business. Here’s a realistic framework to make your decision easier:
The criteria were chosen from the topics small and medium-sized businesses in Turkey ask about most often.
| Criteria | ÖzgürKod | HubSpot |
|---|---|---|
| Target audience | SMBs in Turkey; sales and operations focus | Content-marketing-focused, mostly international teams |
| Pricing model | TRY-based packages; users included in the package, more modules in higher tiers | Free core + USD subscription per Hub (Marketing/Sales/Service); noticeable price jumps between tiers |
| WhatsApp integration | Built in: Cloud API + QR multi-number, bulk campaigns, chatbot | In certain packages or via integration; depends on the tier |
| Instagram & TikTok & Telegram | Built-in unified inbox (DMs + comments) | Social tools focus mainly on marketing publishing; DM management is limited |
| Turkish interface & support | Fully Turkish; local support team | The interface is not in Turkish; support is mainly in English |
| Email marketing & landing pages | Out of scope — we focus on messaging channels (honest note) | Among the best in the category; strong automation |
| Appointments & quotes & payment collection | Included in the plan: appointments synced with Google Calendar, PDF quotes, deferred payment tracking | Appointments are available; quote and payment flows vary by tier and region |
| AI | Turkish conversation analysis: summary, sentiment, intent, suggested reply | Breeze AI — content and sales assistant, English-focused |
| Industry adaptation | Ready-made scenario guides for 260+ industries | General purpose; limited industry-template approach |
| Deneme | 7-day free trial, no credit card required | The free plan is unlimited in time; trials on paid Hubs vary |
You can calculate how pricing models (per-user USD licenses vs. flat TL packages) affect the 3-year total cost with your own team size in our CRM pricing guide. To decide which CRM software suits you, you can use our 12-point selection checklist.
Not marketing copy, but the capabilities the product has today:
In Turkey, customers don’t open emails — they write on WhatsApp. ÖzgürKod’s campaign, chatbot and inbox architecture is built around this reality from the ground up.
Appointments, quotes, payment collection tracking, task board, product catalog and reports in one package. You don’t have to jump tiers for a feature.
Your CRM budget doesn’t change every time the dollar rate moves. Transparent packages, no extra charge per module.
AI that understands your correspondence in Turkish: conversation summaries, sentiment and intent detection, suggested replies, and report queries in natural language.
Your issue goes to a Turkish-speaking team that builds the product, not to an English ticket queue. Hands-on help with setup and data migration.
See how many leads, how many customers and how much revenue your Meta/Google ad spend brings in one dashboard — without asking your agency.
You export your customer list and open items from your current system (CSV/Excel); together we clarify which fields will be migrated.
Your customer records, tags and pipeline stages are transferred into the ÖzgürKod structure with our team’s support; you test with your real data during the trial period.
Your WhatsApp, Instagram and other channels are connected, and your team receives usage training. For questions, you can reach our support team on weekdays between 09:00 and 18:00.
It depends on your needs; that’s the honest answer. If you only keep a contact list, HubSpot’s free plan is enough and you don’t need to switch. Switching makes sense when these signs appear: you manage WhatsApp/Instagram messages outside the CRM, you use separate tools for quotes, payment collection and appointments, or the feature you need always turns out to be “one tier up.” At that point, consolidating into one package reduces both cost and clutter.
Just export your HubSpot contacts, companies and deals as CSV; our team does the import and field mapping together with you. Your lifecycle stages move to the ÖzgürKod pipeline, and your tags move to the segment structure. We recommend working with your real data during the trial to verify it; the two systems can also run in parallel for a short time.
Let’s be straight: HubSpot’s email automation, landing page builder and blog tools are very strong in their own field, and ÖzgürKod does not claim to compete with it there. ÖzgürKod’s equivalent is in a different channel: segment-targeted WhatsApp campaigns with Meta-approved templates. Since open and reply habits in Turkey have shifted from email to WhatsApp, this trade-off turns into a clear gain for many SMBs; but if email is still your main channel, make your decision knowing this.
Let's be clear about the limits: there are no scheduled drip email sequences or general-purpose IFTTT-style automation builder. What you do get: targeted Meta-approved WhatsApp campaigns by segment and tag, a visual-flow chatbot that answers first 24/7, conditional automatic replies to Instagram/Facebook comments, and AI that classifies messages. So automation is strong at the “customer writes in and you send” layer; it is not a system that messages people on its own in the background.
In HubSpot, the core CRM is free; however, automation, reporting and team features are spread across dollar-based tiers of the Marketing/Sales/Service Hubs, and total cost can rise quickly as teams grow. For current figures, see HubSpot's official site. With ÖzgürKod, the structure is simple: TRY-based plans (from Starter to Professional), users are included in the plan, and there are no per-user dollar licenses. For an SMB that wants budget predictability, this is usually the decisive difference.
If content marketing — blog, SEO content, email funnels, landing page tests — is your revenue engine and your team is comfortable with an English interface, staying with HubSpot makes sense; its depth in this area is real. We recommend ÖzgürKod to businesses whose revenue engine is sales and operations through WhatsApp/Instagram. Both are good answers to different questions; what matters is which one is your question.
7 days free, no card details required. Our team supports you with setup and data migration.
This comparison is based on publicly available information as of June 2026 and ÖzgürKod’s current feature set. HubSpot is a trademark owned by its respective owner; check the vendor’s official website for current features and pricing. If you spot an error, let us know and we’ll fix it.