Comments come in, the system replies, DMs sell
Every follower who writes “Price?”, “Link?” or “Is this in stock?” is a sales opportunity. ÖzgürKod catches these comments by keyword, posts a public AI reply and sends a personalized DM at the same time — even while you sleep.
Starts at 2.500 ₺ / month
7-day free trial · No setup fee · Upgrade your plan any time
A follower waiting for an answer in your DMs soon becomes a customer of another account.
If your average sale is ₺3,000: the monthly cost of your subscription is not even a single sale.
What is Instagram comment automation and how does it work?
Most sales on Instagram start in the comments: followers ask for the price, request a link, or want to know about stock. A business that replies late loses the customer to a competitor waiting under the same post. Instagram comment automation catches every comment on your business account with an instant webhook, runs it through the rules you set and, on a match, automatically runs actions such as reply, DM and hide.
In ÖzgürKod, a rule has three parts: the target (all posts, all future posts, or a single post/reel you pick from your gallery), the trigger (comma-separated keywords — case-insensitive; leave it empty to match all comments) and the actions. If you want, you can also make a rule run only on comments with certain sentiments (Positive / Neutral / Negative). Everything runs through Meta's official Instagram Graph API; unlike third-party bots that log into your account with your password, it does not put your account security at risk.
What should happen to a comment? You decide
You can turn each action on or off separately and set a delay of 0 to 60 minutes for each one.
Public reply
Write a fixed text or turn on “Dynamic AI reply”: the AI writes a reply tailored to each comment in your tone. If the AI can't produce one, your fallback text kicks in — so no comment that matches the rule goes unanswered.
Automatic DM (private reply)
A private message goes to the commenter. A comment-triggered DM opens a 7-day reply window, as required by Meta's rules. Price lists and order links you can't share in a comment can be sent freely in the DM.
Hide the comment
Automatically hide comments that contain competitor ads, spam or insults. Your post stays clean; every hidden comment is logged in the panel, and you can unhide it manually if you like.
AI that speaks like your brand
AI replies are not templates; each one is generated for the specific comment, taking into account the username, the comment text and the sentiment analysis. You draw the lines:
- 5 tone options: Friendly, Professional, Witty, Formal, Casual
- Brand name & signature: added automatically to the end of every reply
- Character limit: 50-500; long AI replies are shortened automatically
- Banned-word filter: if one appears in the AI reply, the fallback text is used
- Safety fence: the AI is instructed not to make price promises, medical/legal claims or controversial statements
How many days does shipping take, and is it expensive?
Not like spam — like your team
The biggest risk of automation is looking like a robot. That's why there is naturalness and control at every layer.
Human mode
Replies don't go out instantly; they go out with a random delay of 30-180 seconds — like a real social media manager.
Working hours
Choose the hours the automation runs in; replies sent at 03:00 will be a thing of the past.
Blocklist
Add trolls and competitor accounts to the blocklist; these users can never trigger any rule.
Toxicity protection
Even if a comment matches no rule, comments the AI flags as toxic are hidden automatically, so your brand stays protected.
24-hour DM guard
The same user never gets a second DM within 24 hours, so your followers are not bombarded with messages.
Ready-made rule templates
Set up your first rule in one click with the “Price inquiries” and “Thank-you reply” templates, then customize it.
Every action on record
Automation is no black box: who commented, which rule matched, what reply was sent — it’s all in the panel.
Sentiment breakdown
What share of your comments are positive and what share are negative? Track how your brand is perceived with a single chart, then click it to filter the logs by that sentiment.
Live activity log
Each row shows the user (with profile photo), the comment, the reply sent, the action that ran and the sentiment label. Search and filtering included.
Time saved
See how many hours your team saves based on number of runs and average time per comment; track your 5 most-commented posts.
Frequently asked questions
How are automatic DMs sent based on comments?
You create a rule and define trigger words. When a comment matches, the system sends a DM to the commenter through Meta’s official Private Reply infrastructure; this message opens a 7-day reply window. You write the DM text and can add a 0–60 min delay if you like.
Will the same person keep getting DMs?
No. The 24-hour DM guard automatically blocks a second DM to the same user within 24 hours. Users on the blocklist, in turn, cannot trigger any automation.
Which posts can I set rules for?
There are three target types: all posts, new posts you share from now on, or a single post/reels you pick from the gallery. For example, you can set a “price” rule only for your campaign post.
What if the AI writes something wrong?
There are three layers of protection: topics such as price promises or medical/legal claims are forbidden to the AI by the system; if your banned words appear in a reply, the reply is canceled and your fallback text is sent; replies that exceed the character limit are shortened.
Is my Instagram account at risk?
The system uses Meta’s official Instagram Graph API with the business account permission you connect; it is entirely different from browser bots that ask for your password, and the risk is far lower. Still, Meta can temporarily limit sending on accounts that send too many automated messages in a short time; that is why Human Mode, working hours and the 24-hour DM guard exist.
Where do I manage replies to my DMs?
All Instagram DMs land in the unified inbox together with WhatsApp and Messenger; you assign them to your team and reply from a single screen.
Set up your first rule in 2 minutes
Start with the “Price inquiries” template; let comments turn themselves into sales.
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