Reputation management

See every comment written about your brand

One bad comment spreads faster than a hundred good ones. ÖzgürKod monitors your Instagram and Facebook comments 24/7; AI reads the sentiment of every comment, hides toxic content and moves an unhappy customer from a public argument to a private message.

Try it free Instant webhook — comments are processed the second they arrive
%62
Positive sentiment rate
Positive
%62
Neutral
%29
Negative
%9
burak_61Negative · complaint

“My order hasn’t arrived in 10 days, this is a disgrace!”

Reached privately + logged to the team
Toxic comment hidden automatically (1)
Reputation management

Starts at 2.500 ₺ / month

7-day free trial · No setup fee · Upgrade your plan any time

A single bad comment left unanswered will stop many people from ever calling you.

If your average sale is ₺4,000: the monthly cost of your subscription is not even a single sale.

How do you manage your reputation on social media?

Your customers read your reviews before they call you — but reputation is not just a “pile of reviews”; it is your speed of response. A complaint left unanswered grows, an insult hidden too late spreads with a screenshot, and a customer who thanked you will not write again if they are ignored. The heart of reputation management is seeing every review and giving the right response within minutes.

ÖzgürKod solves this with three layers: monitoring (comments on Instagram and Facebook reach the system the moment they arrive via webhook), analysis (Gemini-powered AI tags every comment as Positive/Neutral/Negative; critical signals like “complaint”, “refund” and “scam” are also caught by a keyword fallback) and reaction (auto-reply, direct message or hiding — or just logging to your team — based on your rules). The whole flow is recorded in the activity log along with every reply you send.

Three-layer protection

Monitor, analyze, respond

24/7 monitoring

Comments on all your posts (including ads) are monitored in real time. You can set business hours and disable troll accounts with a blocklist. Your 5 most-commented posts are highlighted on the dashboard.

AI sentiment analysis

Every comment is tagged as Positive / Neutral / Negative; the Thank You, Complaint and Toxic subtypes are also marked separately. If the AI is unreachable, a Turkish keyword dictionary takes over — no comment is left untagged.

Rule-based responses

Set up different rules by sentiment: a thank-you reply for positive comments, a polite reply plus a direct message for complaints, instant hiding for insults. Each action can have a 0–60 min delay, and Human Mode can add a natural 30–180 sec pause.

Crisis scenario

Move the complaint out of public view and into a direct message

Most reputation crises grow out of public arguments in the comment section. The right move: a quick, polite public reply plus resolving the issue in private. Make it a rule:

  • Trigger: sentiment = negative (or the words “complaint, refund, problem”)
  • Public reply: “We’re sorry about the experience, we’ve reached out in a direct message 🙏” — everyone reading can see you care
  • Direct message: an automatic DM goes to the person, taking the issue out of the comment section (within the 7-day reply window)
  • Log & follow-up: the event is recorded in the log with its sentiment tag; your team takes over the conversation from the unified inbox
1 Negative comment detected 0 sec
2 Polite public reply posted +45 sec
3 Direct message sent to the person +2 min
✓ Conversation with your team in the inbox

Your brand perception in numbers

Reputation should not be an abstract feeling but a measured metric.

Sentiment breakdown

What percentage of your comments are positive, and how many are negative? Click the chart to filter all comments with that sentiment; see a trend turn during a campaign period instantly.

Activity log

Who wrote what on which post; what the system replied and what it hid — line by line, with profile photo and sentiment tag. Search and filtering included.

Risky posts

Your most-commented posts and the automation’s coverage rate in a single table: you can see which content draws debate and where team support is needed.

Frequently asked questions

Frequently asked questions

Which platforms do you monitor?

All post and ad comments on your Instagram and Facebook business accounts. A Google Business Profile integration is on our roadmap; when it launches, existing customers can use it at no extra charge.

Will an automated marketing message go to a negative comment?

No — we make sure of the opposite. Thanks to the sentiment filter, your campaign/thank-you rules only run on positive comments; for negative comments you set up separate rules focused on apology and resolution.

Will the person notice if a toxic comment is hidden?

On Meta’s infrastructure, a hidden comment stays visible to the person who wrote it and their friends, and is hidden from everyone else. That is why hiding creates fewer crises than deleting — the person does not notice, and your followers are protected.

Can I unhide a comment that was hidden by mistake?

Yes. Every hidden comment stays in the activity log; you can make it visible again with one click. You also fully control the scope of hiding with the blocklist and word-based rules.

Can I act on positive reviews?

Yes. You can set up automatic thank-you replies for reviews where a “thank you” is detected; satisfied customers don’t get ignored, and your engagement and social proof grow.

Catch the first crisis before it grows

Set up your negative review rule today; let your brand stay on watch 24/7.

View plans