For sports clubs and academies

Sports club & academy CRM: from trial practice to tournament every parent in one panel

Sports club software, program and CRM on one platform: Sports club appointment software, customer management software and sales automation with WhatsApp.

Parents asking about youth program registration, tryout dates, membership fee receipts, “what time is the meetup” messages... All in one inbox. Manage athletes with sport and age group tags, send match announcements to the right segment by campaign, and plan coach tasks on the board. AI-powered CRM for sports clubs.

One panelWhatsApp · Instagram · Web
BulkTournament & match announcements
Payment termsMembership fee tracking
Quick answer

Which CRM software should be used for Sports club? ÖzgürKod is a CRM for Sports club businesses: Age group and sport records, membership fee due dates, tournament announcements and coach task plans; your club’s communication in one panel. Setup takes minutes; try it free for 7 days.

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Sound familiar?

The field is full, but management is scattered

Coaches are on the field, parents are on the phone, membership fees are in a notebook; as the club grows, communication is drowning under WhatsApp groups.

Messages piling up during practice"‌}

Your coach is running a U10 session on the field while three parents ask about registration by phone and two send permission messages. By the time you reply in the evening, one parent has already taken their child to another academy's tryout.

Age group and sport lists in Excel

U10, U12, U14; soccer, basketball, volleyball... Which athlete is in which group sits in Excel tabs. A child moving up an age group stays on the old list, and on tryout day the list and the field don't match.

Membership fees for hundreds of athletes in a notebook

Membership fees go into a notebook and receipts sit in the manager's WhatsApp. The question of who paid and who is three months behind turns into month-end overtime, and reminder calls are both hard and unfair because some people get missed.

Match announcements get lost in the group chat

The meeting time is posted in a crowded WhatsApp group and gets lost among hundreds of messages. Nobody knows who saw it and who didn't, and on match day the management takes the blame for the team showing up short.

Coach schedules are handled verbally

Which coach is at which practice and which match at the weekend is worked out verbally on the phone. When the same coach is booked for two fields, a practice is left without a coach and parents wait at the door.

Athletes who come to tryouts are never followed up

The parent of a child who comes to a trial practice says “we'll think about it,” and the number sits on a list. Without a follow-up message the lead goes cold, and a talented athlete joins the academy of the club that called next.

For Sports clubs & academies

What does ÖzgürKod do for sports clubs and academies?

Scenarios that fit your club's routine, from tryout day to tournament season.

Athlete journey: from tryout to tournament

  • Gather registration questions from WhatsApp, Instagram and your web form in one inbox; a 24/7 chatbot answers questions about sports, age groups, fees and tryout dates while the coaches are on the field
  • Manage athletes with sport and age group tags; pull up any team list with a single filter, and let each coach message only the parents in their own group with a “sees only own contacts” permission
  • Track membership fees with a payment plan; AI detects the receipt a parent sends, and you send a polite reminder for an overdue fee from a template in one click
  • Send announcements about matches, tournaments and time changes to the right team segment in bulk with an approved WhatsApp template; duplicate protection prevents double messages, and the campaign report shows who received it
  • Plan coach tasks on the board: practices, matches and tournaments become cards with an owner; track coach payments separately with the payouts & bonuses module
  • Take trial practice bookings through an online appointment page; follow tryout candidates in the pipeline and reach those who didn't sign up again with a summer camp campaign
Season & membership fee flow — ÖzgürKod CRM
1
First question

A parent asks about registration on WhatsApp or Instagram; the message becomes a contact card with a source tag, and the chatbot answers questions about sports and tryouts instantly.

2
Trial practice

The parent picks a tryout day on the online appointment page; the appointment syncs to Google Calendar and the coach sees the list ready.

3
Registration & membership fee plan

You register the athlete, tag them by sport and age group, link them to a membership fee payment plan, and receipts are processed with AI detection.

4
In-season communication

Permission, health and transportation messages run from one inbox on the athlete card; each coach sees only their own group.

5
Match & tournament announcements

Meeting time and roster announcements go to the team segment as a campaign; the report shows who could not be reached.

6
Development & age group transitions

Development notes for each athlete build up on the card; when they move up an age group the tag is updated and the new team's announcements reach the right parent.

7
New season registration

At the end of the season, those continuing are tagged; new season and summer camp campaigns are sent in bulk to past leads.

WhatsApp and Instagram

Not from a personal phone, but from the business line

Don't let Parent messages get lost on employees' phones; the line belongs to the business, the history belongs to the CRM.

In minutes with a QR code, or with the official WhatsApp Cloud API. You can keep using the WhatsApp Business app on your phone and connect the same number to the CRM at the same time (coexistence).

The chatbot answers common questions and collects parent information; a member of your team takes over the conversation whenever you want.

Send an announcement or reminder to the parent group you choose with a Meta-approved template; see how many people it reached and how many read it.

Auto-reply to a “price?” comment on your post and send the details by DM; the person who commented also lands in the inbox.

Connect with a QR codeScan it with WhatsApp on your phone; no template needed.
Official Cloud APIMessages arrive even when the phone is off; approved templates and reply buttons.
Alongside the appYour WhatsApp Business app keeps working, and conversations also land in the CRM.
Hello, are you open on weekends?23:14
Hello! We're open Saturday 10:00–17:00. How can I help you?23:14
I also have a specific question23:15
A team member took over the conversation
SA
selin.awhat's the price?2 min
İŞ
your businessHi Selin, we've sent the details by DM 🙂auto-reply · now
AI

Don't track everything yourself; let it tell you what matters

It reads messages, surfaces who is waiting for a reply and what's at risk, and starts your day with a summary.

Know who to get back to first

  • Message analysis: urgency, satisfaction, buying intent and risk; complaints and urgent requests are separated.
  • Awaiting reply: unanswered conversations and messages requesting an appointment in one list.
  • Today's tasks: a short morning summary showing who you need to follow up with that day.
  • Ask a question: type questions like “How many new parent came in this month?” and get answers from your data.

AI features run on accounts with AI analysis turned on; when it's off, messages, appointments and follow-ups run on rules.

No separate tools to set up

Messages, appointment, payment collection and your team — in one account

When a parent writes, their history, open quote and balance are on the same card. You don't need to make your team install a second app.

Try free for 7 days

Parent cardMessages, appointments, quotes, payments and notes on one card; even if the team member changes, the history stays with the business.

Team and permissionsAssign records to team members; if you want, each person sees only their own parents.

Track it from ad to customerLeads from Meta ad forms land in the record together with their source.

Full power on your phoneThe panel is mobile-friendly; reply to a message, reschedule an appointment, add a note from your phone.

Channels and connections

Wherever your Parent write from

Messages from every channel land in the same inbox; the conversation is assigned to one of your team members and merges into the parent card.

  • WhatsAppCloud API or QR
  • InstagramDMs and comments
  • MessengerYour Facebook page
  • TelegramYour Telegram bot
  • TikTokDM
  • Web chatThe widget on your site
  • Meta ad formsWith the ad source

Connect Telegram with your own bot token, Instagram and Messenger with your Meta account, and WhatsApp with a QR code or via the Cloud API. Unified inbox →

Web form Google Calendar iCloud Calendar
Selection guide

What should you look for when choosing a CRM for Sports club?

Before you decide, evaluate your candidates against these 5 criteria.

5 criteria

  1. A module ready for your industry. Instead of adapting a generic CRM for months Sports club choose a system that is ready on day one for your workflow (record fields, tags, reminder templates).
  2. WhatsApp and Instagram integration. In Turkey parent most communication comes through WhatsApp and Instagram; a CRM that does not offer a unified inbox through the official API leaves half the work outside.
  3. Automatic reminders and follow-up. Appointment, payment and repeat reminders should live in the system, not in memory; every missed reminder is lost revenue.
  4. Turkish-language support and TL pricing. Dollar-based foreign tools carry exchange rate risk and an English-only support barrier; TL pricing and Turkish-language setup support make total cost predictable.
  5. Free trial and cancellation without commitment. Try it with your own data before you decide: choose a solution that requires no credit card, offers at least a 7-day free trial and can be canceled whenever you want.

Sports club program, software or CRM?

Most business owners search for the solution they need as “Sports club program,” “Sports club software,” “Sports club appointment software” or “Sports club customer management software.” “CRM” is the international name for this solution, and the need is the same: keep parent information in one place, never miss a request, and bring order to your work.

As a Sports club automation, ÖzgürKod gathers parent messages from WhatsApp, Instagram and the web in one panel and handles appointment and payment collection tracking on the same screen. We also cover industry-independent selection criteria in our CRM software selection guide.

Sports club softwareSports club softwarecustomer management softwareappointment softwareSports club otomasyonu
Comparison

Method comparison for Sports club

Notebook/Excel, a general-purpose CRM and ÖzgürKod side by side.

CriteriaNotebook / ExcelGeneral (foreign) CRMÖzgürKod
Mesajlar Scattered across phones Mostly an extra module or extra fee WhatsApp, Instagram and web in one inbox
Reminders and follow-up Left to memory Needs setup and integration Follow-up date, notification and appointment reminders ready
Parent history Between notebook, phone and email Yes, with generic fields On one card: messages, appointment, payments, notes
Teamwork It’s unclear who is handling what Extra cost per user Assignment, tasks and record-based permissions
Language and pricing — Usually $ pricing, English support TL pricing, local support in Turkish
Starter Invisible cost in time Long setup, exchange rate risk 7-day free trial
Sports club for

Starts at 2.500 ₺ / month

7-day free trial · No setup fee · Upgrade your plan any time

A no-show appointment isn’t an empty hour — it’s an hour you’ve already paid for.

If you charge ₺1,000 per service: the monthly cost of your subscription equals 3 appointments.

FAQ

Frequently asked questions

Have another question? Write to us and we’ll look at your workflow together.

What is a CRM for sports clubs and academies used for?

It brings the club's off-field workload into order: registration questions land in one panel, athletes are listed by sport and age group tag, membership fees are tracked on a payment plan, match announcements reach the right segment as a campaign instead of getting lost in the group chat, and coach tasks are planned on the board. Let's be clear: ÖzgürKod does not handle federation licensing and registration and is not a competition management system; it is a CRM for parent communication, registration and payment collection tracking.

Are membership fee reminders sent to parents automatically?

No. The system does not send unsolicited or scheduled messages to anyone on its own — let’s be honest about that. The right flow works like this: you link payments to a payment plan, and overdue payments are listed on the payment collection screen. You send the parent of the overdue account a polite Meta-approved template with one click; at the start of the month you can also send a reminder to all parents in a single campaign. AI detects the payment receipt a parent sends, and it is recorded with one click. Payment collection conversations become a logged, fair routine; nothing slips through.

Why should I send match and tournament announcements from here instead of a WhatsApp group?

Because an announcement gets lost in a group, but a campaign is on record. You send the meeting time to the relevant team’s segment with a Meta-approved template; every parent receives it directly, and it does not get lost in a crowded group chat. The campaign report shows who received the message; parents you could not reach are visible and get a phone call. Duplicate prevention stops a parent with two children from getting the message twice; speed control and automatic pausing on a high error rate protect the health of your number. Replies also land in the unified inbox.

How do I manage coaches’ task plans and payments?

With the task board. The week’s training sessions, weekend matches and tournament tasks become cards with an owner and a time; conflicts show up on the board, and deadline notifications bring a forgotten task to the front. When a coach changes, the card is updated and everyone sees the current plan on the dashboard. With the earnings & bonus module, coaches’ per-session earnings and bonuses are calculated and tracked in a separate layout; no more end-of-month debate about who ran how many sessions.

How do I keep age group and sport lists in order?

With tags and segments. Each athlete’s card gets a sport, age group and team tag, such as “Football U12 A.” The team list comes out with a single filter; a time change goes only to that team’s parents. When an athlete moves up an age group, the tag is updated and no ghost records are left on the old list. With role-based permissions, each coach sees only their own group’s cards; management tracks all official reports — which sport is growing, which age group has losses, and the engagement report shows it.

Are athlete and parent data safe under KVKK?

Yes. Since most of the records belong to child athletes, the issue is especially sensitive. Parent contact details, athletes’ health notes and payment records are stored in line with KVKK (Turkey’s personal data protection law) requirements. With role-based permissions, coaches, accounting and management access only the data they are authorized for; all access is logged. Communications stay on the club dashboard instead of personal phones; even if a coach leaves, parent communication stays with the club. Deletion requests are managed from the dashboard.

Sports club software and CRM the same thing? Which one is ÖzgürKod?

In practice they describe the same need. Businesses usually search for "Sports club software", "Sports club software", "Sports club appointment software“ or “customer management software”; “CRM” is this solution is the international name. ÖzgürKod delivers all of these names on one platform: parent communication, appointments, quotes and orders, payment collection and reporting are all in one place. So whatever term you search with, the solution you reach is the same; you don’t need to set up separate software.

Manage your club from one dashboard

Free for 7 days, no credit card required. Connect WhatsApp and Instagram on day one; tag your teams and send your first match announcement to a segment.