Run ad management by the sales in your CRM, not by the number of leads from Meta with .

It works with Meta ads, meaning campaigns published through Ads Manager on Facebook and Instagram. Spend and results come in at the campaign, ad set and ad level; WhatsApp message, Instagram message, instant form and website traffic campaigns are tracked separately. On every row, Meta's numbers sit next to qualified leads, appointments, deals and payments from the CRM.

Yes, if you granted ad management permission when connecting your Meta account: you can pause or start a campaign, ad set or ad, and change the daily budget. Without permission, your ads are view-only and suggestions are still shown. You choose which ad accounts to manage on the Accounts and settings tab; changes made from the CRM appear under the name of the connected Facebook user on Meta.

By default, no. Rules prepare suggestions; a suggestion lands in the Suggestions box and is applied when you approve it. Only the business owner can turn on automatic mode for a rule, and before turning it on the rule must be run with “Test on history”. Automatic changes also respect safety limits, a daily change limit and quiet hours; they never restart a paused ad on their own, and each one can be reverted.

Yes. Every change made from the CRM is logged in Change history with who made it, where it came from (manual, from a suggestion, an automatic rule or the campaign wizard) and its result. You revert an applied change with one click; the ad returns to its state before that change. If someone else also changed the ad in the meantime, you are warned before reverting.

A lead with an appointment or a quote always counts as qualified. Beyond that, you choose which lead stages also count as qualified. The campaign table, rules and suggestions are calculated with this definition, so “cheap leads” and “leads that work” are shown separately.

The amount customers from an ad have paid is divided by that ad's spend and shown as “return on spend.” Only amounts in the same currency as the spend are included; different currencies are never added together anywhere. Only authorized people (the business owner, admins and managers) can see payment collection, deal amount and return figures.

The score is between 0 and 100, and problems are listed one by one: the status and age of the Meta connection, whether sales information is reaching Meta, whether form leads are landing in the CRM, leads with no known source, account closure, a payment issue and spending limit, a rejected ad, a campaign that spends but brings no leads, leads that were never followed up on, too many impressions to the same people and ad fatigue, the learning phase, and the rate of invalid, duplicate and suspicious-looking submissions. Each problem comes with how to fix it and a link to the relevant screen.

It is only sent when you build an audience and send it to Meta. No names or raw numbers go to Meta: phone numbers and emails go as irreversible encrypted hashes. Only customers who pass the consent filter are sent; customers who have withdrawn or refused consent, or who have a marketing block, are never sent. The audience name in Meta is neutral (“CRM audience” and a number), and every send is written to access logs.

No. Sending appointment and sales information to Meta depends on your Meta Conversion setting. Ad Center measures this sending: form lead volume, stage information, the conversion rate to sale, how current and successful the sending is and how fast it is, and data history. When conditions are met, it suggests you set the performance goal to “Conversion leads” for your form ad sets; it does not change your setting in Meta itself.

Every Monday it picks the most important candidates found by the rules engine and explains them in plain language. It does not invent new amounts or numbers: any rationale containing a number that is not in the input is discarded and replaced with the rule's own text. In the campaign insight, it summarizes objections in conversations from that ad, loss reasons and the products people asked about; ad copy suggestions are filtered so they contain no prices or claims. The AI uses your business's own AI setting; if it is not set, the rules engine does the assessment.

Yes. On the new campaign tab you choose the objective (message on WhatsApp, message from Instagram, instant form or website traffic), plan the budget with the last 90 days of real data, use your CRM audiences for targeting or exclusion, and write the copy with AI or from ready-made templates. The campaign is first created paused in Meta; no spend starts until you say “Publish.” If creation is interrupted, it resumes where it left off, or you clean up what was created in Meta.

It looks at how many of the leads from that channel in the last 90 days reached your goal (for example, a deal) and at your cost per lead, then shows the daily budget required and the likely range. If there are fewer than 30 leads or fewer than 3 people who reached the goal in the last 90 days, it does not make an estimate and says there is not enough data. The result is an estimate based on your past data; it is not a guarantee.

Ad Center opens as a separate module inside ÖzgürKod CRM. To find out whether it is included in your plan and what the activation conditions are, write to us or see the pricing page. Once the module is open, you connect your Meta account, define what a qualified lead is for you, and get started by testing your first rule against past data.