Boutique hotel & guesthouse CRM: from the first question to the next stay guest relationships in one panel
Boutique hotel software, program and CRM on one platform: Boutique hotel job tracking software, customer management software and sales automation with WhatsApp.
What makes you a boutique is knowing your guest; but that knowledge is scattered across phones and people's heads. Collect price and availability questions from WhatsApp, Instagram and your website in one inbox; manage the booking record, the deposit and guest notes like room preferences on the same card, and win back past guests with a campaign, commission-free.
Which CRM software should be used for Boutique hotel? ÖzgürKod is a CRM for Boutique hotel businesses: Fast answers to availability questions, direct booking records with no commission, guest preference notes and repeat-guest campaigns. Setup takes minutes; try it free for 7 days.
The big headaches of small properties
A late reply turns into a commission, a forgotten preference into a forgettable stay, and off-season silence into an empty room.
A late reply is a room lost to commission
When a guest who asked about the price on Instagram hears back hours later, they book the same room through a commissioned channel. Every room you could sell direct means profit eaten away by an intermediary's commission.
Every answer depends on one person
Only the owner knows the rates and availability; while they are serving breakfast or out in the garden, messages pile up. Questions answered in a batch in the evening have already gone cold.
Guest preferences stay in mind
The couple who love the corner room, the guest who wants gluten-free breakfast, the family back from their honeymoon... When this isn't recorded, you ask everything again on their second visit and lose what makes you a boutique.
Deposit receipts lost in screenshots
Who paid how much for which dates — receipts get lost between conversations. When the same room is promised to two guests, a holiday at the door turns into a crisis.
Off-season silence
A property with a line at the door in summer sits empty in November. With no list of the guests who have come for years and no channel to announce a winter campaign, occupancy is left entirely to chance.
Communicating with international guests
Messages in Russian, English and German bounce between translation apps; sentences get cut off and replies arrive late. International guests pick the property that can talk to them comfortably in their own language.
What does ÖzgürKod do for boutique hotels?
On top of general CRM tools, workflows that fit how small properties build guest relationships.
7 steps from first question to repeat stay
- Collect WhatsApp, Instagram and website questions in one inbox; reply to room, price and breakfast questions in seconds with quick-reply templates
- Outside business hours, a chatbot asks for dates and number of guests; in the morning the team confirms availability and sends a quote
- Track reservation records in the pipeline: Inquiry→Quote→Deposit→Stay; AI detects the deposit receipt
- Add preference notes to the guest card: room preference, allergies, special occasions; offer a welcome that recognizes your guest on their second visit
- Tag guests who have checked out; send seasonal and special-occasion campaigns with targeted bulk WhatsApp broadcasts — repeat bookings with no commission
- Read international guests' messages with automatic translation; reply in the guest's own language with ready templates in 8 languages
A price and availability question comes in from WhatsApp, Instagram or your website; it becomes a guest card with a source tag.
Room and price information goes out in seconds with a quick-reply template; outside business hours, a chatbot collects dates and number of guests.
The team confirms availability; the quote is sent in the guest's language and the request moves to the Quote stage in the pipeline.
AI detects the deposit receipt and the reservation record is added to the card with its date; the risk of double-booking is reduced.
Directions, check-in time and welcome information go out in one click with a template; special requests are noted on the guest card.
Requests during the stay are handled in the same conversation thread; notes such as room preference and allergies are added to the card.
A thank-you message goes out with a template; the guest is tagged and won back with a seasonal campaign and special-occasion announcement, with no commission.
Not from a personal phone, but from the business line
Don't let Guest messages get lost on employees' phones; the line belongs to the business, the history belongs to the CRM.
In minutes with a QR code, or with the official WhatsApp Cloud API. You can keep using the WhatsApp Business app on your phone and connect the same number to the CRM at the same time (coexistence).
The chatbot answers common questions and collects guest information; a member of your team takes over the conversation whenever you want.
Send an announcement or reminder to the guest group you choose with a Meta-approved template; see how many people it reached and how many read it.
Auto-reply to a “price?” comment on your post and send the details by DM; the person who commented also lands in the inbox.
Don't track everything yourself; let it tell you what matters
It reads messages, surfaces who is waiting for a reply and what's at risk, and starts your day with a summary.
Know who to get back to first
- Message analysis: urgency, satisfaction, buying intent and risk; complaints and urgent requests are separated.
- Awaiting reply: unanswered conversations and messages requesting an appointment in one list.
- Today's tasks: a short morning summary showing who you need to follow up with that day.
- Ask a question: type questions like “How many new guest came in this month?” and get answers from your data.
AI features run on accounts with AI analysis turned on; when it's off, messages, appointments and follow-ups run on rules.
Messages, quote, payment collection and your team — in one account
When a guest writes, their history, open quote and balance are on the same card. You don't need to make your team install a second app.
Guest cardMessages, appointments, quotes, payments and notes on one card; even if the team member changes, the history stays with the business.
Team and permissionsAssign records to team members; if you want, each person sees only their own guests.
Track it from ad to customerLeads from Meta ad forms land in the record together with their source.
Full power on your phoneThe panel is mobile-friendly; reply to a message, reschedule an appointment, add a note from your phone.
The tools you need in one place
Click any one to explore it in detail.
Unified inbox
WhatsApp, Instagram DMs and comments, Messenger, Telegram, TikTok and web chat on one screen.
Appointments and reminders
An online booking page, WhatsApp reminders, and a calendar that updates with “Coming / Cancel / Another time” replies.
Lead Pool and sales process
Track leads by temperature and stage, so you never miss a record whose follow-up date has passed.
Quotes and deals
Prepare an itemized quote in minutes, send it as a PDF, and track its status.
Payments and payment collection
Deposit, partial payment and balance; see who owes how much on their card.
Team task tracking
Assign work to a person, slot it into their free time, and catch overdue work with a notification.
Chatbot
24/7 answers to common questions, information collection and handover to your team.
WhatsApp campaigns
Bulk messages to the group you choose with an approved template; delivered and read tracking.
Metrics and reports
New leads, response times, won and lost records on a single dashboard.
Product and service catalog
Enter your services and prices once; use them in quotes and in chat.
Wherever your Guest write from
Messages from every channel land in the same inbox; the conversation is assigned to one of your team members and merges into the guest card.
- WhatsAppCloud API or QR
- InstagramDMs and comments
- MessengerYour Facebook page
- TelegramYour Telegram bot
- TikTokDM
- Web chatThe widget on your site
- Meta ad formsWith the ad source
Connect Telegram with your own bot token, Instagram and Messenger with your Meta account, and WhatsApp with a QR code or via the Cloud API. Unified inbox →
What should you look for when choosing a CRM for Boutique hotel?
Before you decide, evaluate your candidates against these 5 criteria.
5 criteria
- A module ready for your industry. Instead of adapting a generic CRM for months Boutique hotel choose a system that is ready on day one for your workflow (record fields, tags, reminder templates).
- WhatsApp and Instagram integration. In Turkey guest most communication comes through WhatsApp and Instagram; a CRM that does not offer a unified inbox through the official API leaves half the work outside.
- Automatic reminders and follow-up. Appointment, payment and repeat reminders should live in the system, not in memory; every missed reminder is lost revenue.
- Turkish-language support and TL pricing. Dollar-based foreign tools carry exchange rate risk and an English-only support barrier; TL pricing and Turkish-language setup support make total cost predictable.
- Free trial and cancellation without commitment. Try it with your own data before you decide: choose a solution that requires no credit card, offers at least a 7-day free trial and can be canceled whenever you want.
Boutique hotel program, software or CRM?
Most business owners search for the solution they need as “Boutique hotel program,” “Boutique hotel software,” “Boutique hotel job tracking software” or “Boutique hotel customer management software.” “CRM” is the international name for this solution, and the need is the same: keep guest information in one place, never miss a request, and bring order to your work.
As a Boutique hotel automation, ÖzgürKod gathers guest messages from WhatsApp, Instagram and the web in one panel and handles quote and payment collection tracking on the same screen. We also cover industry-independent selection criteria in our CRM software selection guide.
Method comparison for Boutique hotel
Notebook/Excel, a general-purpose CRM and ÖzgürKod side by side.
| Criteria | Notebook / Excel | General (foreign) CRM | ÖzgürKod |
|---|---|---|---|
| Mesajlar | Scattered across phones | Mostly an extra module or extra fee | WhatsApp, Instagram and web in one inbox |
| Reminders and follow-up | Left to memory | Needs setup and integration | Follow-up date, notification and tasks ready |
| Guest history | Between notebook, phone and email | Yes, with generic fields | On one card: messages, quote, payments, notes |
| Teamwork | It’s unclear who is handling what | Extra cost per user | Assignment, tasks and record-based permissions |
| Language and pricing | — | Usually $ pricing, English support | TL pricing, local support in Turkish |
| Starter | Invisible cost in time | Long setup, exchange rate risk | 7-day free trial |
Starts at 2.500 ₺ / month
7-day free trial · No setup fee · Upgrade your plan any time
Every message answered late is an opportunity handed to a competitor.
If your average sale is ₺4,000: the monthly cost of your subscription is not even a single sale.
Frequently asked questions
Have another question? Write to us and we’ll look at your workflow together.
What does a CRM do for a boutique hotel or guesthouse?
Boutique hotel CRM collects price and availability questions from WhatsApp, Instagram and your website in a single inbox, and keeps each guest's conversation, reservation record, deposit and preference notes on their own card. Questions are answered in seconds with templates; deposit receipts don't get lost, and details such as room preference and allergies are ready for the second stay. By sending seasonal campaigns to past guests, you grow repeat bookings with no commission.
Can I take reservations with ÖzgürKod without paying commission?
ÖzgürKod is not a sales channel or an agency; it's the tool that helps you avoid losing a guest who messages you directly. Questions from WhatsApp and Instagram get fast, templated replies, pending quotes are visible on the dashboard, and campaign announcements go out to past guests. Every reservation that comes from direct contact is commission-free; it doesn't interfere with your relationships with intermediary channels, it works alongside them.
Does it keep an availability calendar or manage room inventory?
No. ÖzgürKod does not run room inventory or a booking engine; your team answers availability questions. What the system does provide: every confirmed reservation is recorded with its date and room note, and the pipeline view shows at a glance which request is at the quote stage and which has a deposit. This record-keeping discipline reduces the risk of promising the same room to two guests; communication and follow-up run entirely on the dashboard.
How do I store guest preferences and notes?
You add free-form notes and tags to each guest's card: prefers a sea-view room, wants a gluten-free breakfast, anniversary in October, and so on. When the guest writes again a year later, all past conversations and notes open on the same screen; your welcome has the warmth of "welcome back, we've set aside the corner room again." Data is stored with KVKK (Turkey's personal data protection law) requirements in mind; role-based permissions let you decide who sees what.
How do campaigns go out to past guests?
In the campaigns module, you choose the target audience by tag, segment and last contact date; for example, "guests who stayed last summer." The announcement is sent in one go with a Meta-approved WhatsApp template; you start the send. Rate control and duplicate blocking are in place, and if the error rate rises, sending pauses automatically. Replies land in the inbox; you move to a booking conversation with the interested guest from the same screen.
How do I communicate with foreign guests?
Incoming messages are translated automatically; you reply with ready-made templates in 8 languages: Turkish, English, Arabic, German, French, Russian, Spanish and Italian. A guest asking about a room in Russian gets price and check-in details in their own language within seconds; the directions template is picked in the same language. All correspondence is logged on the guest card in a single inbox; the language barrier does not overshadow your property's warmth.
Boutique hotel software and CRM the same thing? Which one is ÖzgürKod?
In practice they describe the same need. Businesses usually search for "Boutique hotel software", "Boutique hotel software", "Boutique hotel job tracking software“ or “customer management software”; “CRM” is this solution is the international name. ÖzgürKod delivers all of these names on one platform: guest communication, appointments, quotes and orders, payment collection and reporting are all in one place. So whatever term you search with, the solution you reach is the same; you don’t need to set up separate software.
Solutions for similar businesses
Book your next room commission-free
7-day free trial, no credit card required. Connect WhatsApp and Instagram on day one; by the weekend, see how many direct booking records you took.