Every size question in your DMs into sales turns
Boutique store software, program and CRM on one platform: Boutique store inventory and sales tracking software, customer management software and sales automation with WhatsApp.
Instagram DMs, WhatsApp and Facebook comments — every message that comes to your boutique on one screen. Reply to size and stock questions in seconds, recognize your loyal customers, and send the new season campaign to the right people with one click.
Which CRM software should be used for Boutique store? ÖzgürKod is a CRM for Boutique store businesses: WhatsApp and Instagram messages collect in one inbox, customer records, appointments and follow-ups all run from the same place. Setup takes minutes; try it free for 7 days.
Familiar challenges for clothing stores
Scattered DMs, unrecognized loyal customers and manually run campaigns cost you revenue.
Sales lost in DMs
A customer asking about a size buys from another boutique when no reply comes; during busy hours, half the DMs stay unopened.
The unrecognized loyal customer
Someone who shops every month gets the same treatment as a first-time inquirer; there is no way to tell who is a VIP and who has gone quiet.
Campaigns run by hand
New season and discount announcements go out one message at a time; hours are spent and most customers are never reached.
What does ÖzgürKod do for clothing stores?
From DM to checkout, from first purchase to loyalty, one panel.
Four steps from DM to loyal customer
- Reply to all messages from Instagram DMs, WhatsApp and Facebook comments in one unified inbox
- Reply to size, color and stock questions in seconds with ready-made reply templates
- Segment customers by shopping frequency and spending: VIP, new, inactive
- Send new season, discount and special occasion campaigns in bulk to the selected segment with approved templates
- Track reserved products, exchange and return requests together with customer history from a single card
Every question from Instagram, WhatsApp or Facebook is automatically linked to a customer card; unopened DMs appear in the list.
Size and stock questions are answered in seconds with ready-made templates; automatic greetings kick in after hours.
The reserved product, deposit and delivery note are logged on the customer card; the process stays in front of the team until the sale closes.
New season and special occasion campaigns are sent automatically to customers segmented by purchase history.
Not from a personal phone, but from the business line
Don't let Customer messages get lost on employees' phones; the line belongs to the business, the history belongs to the CRM.
In minutes with a QR code, or with the official WhatsApp Cloud API. You can keep using the WhatsApp Business app on your phone and connect the same number to the CRM at the same time (coexistence).
The chatbot answers common questions and collects customer information; a member of your team takes over the conversation whenever you want.
Send an announcement or reminder to the customer group you choose with a Meta-approved template; see how many people it reached and how many read it.
Auto-reply to a “price?” comment on your post and send the details by DM; the person who commented also lands in the inbox.
Don't track everything yourself; let it tell you what matters
It reads messages, surfaces who is waiting for a reply and what's at risk, and starts your day with a summary.
Know who to get back to first
- Message analysis: urgency, satisfaction, buying intent and risk; complaints and urgent requests are separated.
- Awaiting reply: unanswered conversations and messages requesting an appointment in one list.
- Today's tasks: a short morning summary showing who you need to follow up with that day.
- Ask a question: type questions like “How many new customer came in this month?” and get answers from your data.
AI features run on accounts with AI analysis turned on; when it's off, messages, appointments and follow-ups run on rules.
Messages, order, payment collection and your team — in one account
When a customer writes, their history, open quote and balance are on the same card. You don't need to make your team install a second app.
Customer cardMessages, appointments, quotes, payments and notes on one card; even if the team member changes, the history stays with the business.
Team and permissionsAssign records to team members; if you want, each person sees only their own customers.
Track it from ad to customerLeads from Meta ad forms land in the record together with their source.
Full power on your phoneThe panel is mobile-friendly; reply to a message, reschedule an appointment, add a note from your phone.
The tools you need in one place
Click any one to explore it in detail.
Unified inbox
WhatsApp, Instagram DMs and comments, Messenger, Telegram, TikTok and web chat on one screen.
Appointments and reminders
An online booking page, WhatsApp reminders, and a calendar that updates with “Coming / Cancel / Another time” replies.
Lead Pool and sales process
Track leads by temperature and stage, so you never miss a record whose follow-up date has passed.
Quotes and deals
Prepare an itemized quote in minutes, send it as a PDF, and track its status.
Payments and payment collection
Deposit, partial payment and balance; see who owes how much on their card.
Team task tracking
Assign work to a person, slot it into their free time, and catch overdue work with a notification.
Chatbot
24/7 answers to common questions, information collection and handover to your team.
WhatsApp campaigns
Bulk messages to the group you choose with an approved template; delivered and read tracking.
Metrics and reports
New leads, response times, won and lost records on a single dashboard.
Product and service catalog
Enter your services and prices once; use them in quotes and in chat.
Wherever your Customer write from
Messages from every channel land in the same inbox; the conversation is assigned to one of your team members and merges into the customer card.
- WhatsAppCloud API or QR
- InstagramDMs and comments
- MessengerYour Facebook page
- TelegramYour Telegram bot
- TikTokDM
- Web chatThe widget on your site
- Meta ad formsWith the ad source
Connect Telegram with your own bot token, Instagram and Messenger with your Meta account, and WhatsApp with a QR code or via the Cloud API. Unified inbox →
What should you look for when choosing a CRM for Boutique store?
Before you decide, evaluate your candidates against these 5 criteria.
5 criteria
- A module ready for your industry. Instead of adapting a generic CRM for months Boutique store choose a system that is ready on day one for your workflow (record fields, tags, reminder templates).
- WhatsApp and Instagram integration. In Turkey customer most communication comes through WhatsApp and Instagram; a CRM that does not offer a unified inbox through the official API leaves half the work outside.
- Automatic reminders and follow-up. Appointment, payment and repeat reminders should live in the system, not in memory; every missed reminder is lost revenue.
- Turkish-language support and TL pricing. Dollar-based foreign tools carry exchange rate risk and an English-only support barrier; TL pricing and Turkish-language setup support make total cost predictable.
- Free trial and cancellation without commitment. Try it with your own data before you decide: choose a solution that requires no credit card, offers at least a 7-day free trial and can be canceled whenever you want.
Boutique store program, software or CRM?
Most business owners search for the solution they need as “Boutique store program,” “Boutique store software,” “Boutique store inventory and sales tracking software” or “Boutique store customer management software.” “CRM” is the international name for this solution, and the need is the same: keep customer information in one place, never miss a request, and bring order to your work.
As a Boutique store automation, ÖzgürKod gathers customer messages from WhatsApp, Instagram and the web in one panel and handles quote and payment collection tracking on the same screen. We also cover industry-independent selection criteria in our CRM software selection guide.
Method comparison for Boutique store
Notebook/Excel, a general-purpose CRM and ÖzgürKod side by side.
| Criteria | Notebook / Excel | General (foreign) CRM | ÖzgürKod |
|---|---|---|---|
| Mesajlar | Scattered across phones | Mostly an extra module or extra fee | WhatsApp, Instagram and web in one inbox |
| Reminders and follow-up | Left to memory | Needs setup and integration | Follow-up date, notification and tasks ready |
| Customer history | Between notebook, phone and email | Yes, with generic fields | On one card: messages, quote, payments, notes |
| Teamwork | It’s unclear who is handling what | Extra cost per user | Assignment, tasks and record-based permissions |
| Language and pricing | — | Usually $ pricing, English support | TL pricing, local support in Turkish |
| Starter | Invisible cost in time | Long setup, exchange rate risk | 7-day free trial |
Starts at 2.500 ₺ / month
7-day free trial · No setup fee · Upgrade your plan any time
An unanswered price question is the first step toward an order going to a competitor.
If your average sale is ₺4,000: the monthly cost of your subscription is not even a single sale.
Frequently asked questions
Have another question? Write to us and we’ll look at your workflow together.
What is a boutique store CRM for?
A boutique store CRM gathers sales questions from Instagram DMs and WhatsApp, customer records and campaign sends in one panel. Who bought what, what was set aside for whom, who has not come in for a while — you track it all from one screen.
Can my team and I manage Instagram DMs together?
Yes. When you connect your store account to the panel, all DMs land in the shared inbox and several employees can reply at the same time. You can always see who answered which message and which question is still open.
Can I send bulk campaign messages to my customers?
Yes. With Meta-approved WhatsApp templates, you send new season, discount and special occasion announcements in bulk to the segment you choose. The report shows how many people opened the message and how many replies came in.
I have several stores or branches. Can I manage them from one panel?
Yes. You can connect several WhatsApp lines and Instagram accounts to the same panel. Each branch's messages and customers are tracked separately, and the manager sees the whole picture in one report.
How long does setup take, and do I need technical knowledge?
ÖzgürKod is cloud-based; it requires no installation or server. Basic setup, including the Instagram and WhatsApp connection, is completed the same day, and your team starts using it after a short orientation.
Boutique store software and CRM the same thing? Which one is ÖzgürKod?
In practice they describe the same need. Businesses usually search for "Boutique store software", "Boutique store software", "Boutique store inventory and sales tracking software“ or “customer management software”; “CRM” is this solution is the international name. ÖzgürKod delivers all of these names on one platform: customer communication, appointments, quotes and orders, payment collection and reporting are all in one place. So whatever term you search with, the solution you reach is the same; you don’t need to set up separate software.
Solutions for similar businesses
Turn your next DM into a sale
Try it free for 7 days, no credit card required. On day one, gather your messages on one screen; by the end of the week, see in the report how many DMs turned into sales.