Cosmetics & fragrance CRM: every customer who asks about skin type on record, in every announcement target

In cosmetics, what makes the sale is a trustworthy, personal recommendation; a CRM records the customer knowledge that recommendation is built on. Whose skin type is what, who uses which serum and which foundation shade, when they last shopped — it all stays on the customer card. Questions from WhatsApp and Instagram come together in a unified inbox, new product announcements go to the right segment, and the loyalty report shows lapsed regulars. The store rests on a shared record, not on one person's memory.

You log each customer's skin type, products used, shade and sensitivity notes on their card with tags; sales are recorded on the same card. When a customer writes “my serum ran out,” the serum they use is right on screen — recommendations come out at the same quality no matter who is behind the counter. Because AI summarizes the conversation and extracts intent, context is not lost in long message threads, either. When an experienced team member goes on leave, the customer's “they know me” experience is not interrupted.

Yes. With Meta-approved templates, you send new product, tester day and set campaign announcements in bulk. You target by segment, tag, source or last contact date: a new perfume goes to perfume customers, a new serum to skincare buyers; no more customers receiving irrelevant messages and blocking your number. Rate control paces the send, duplicate protection prevents a second message to the same person, and if the error rate rises, the campaign pauses automatically.

The loyalty report shows customers as loyal, lapsing, or lost based on their purchase pattern. When a regular who buys every month starts buying less often, you see it in the report; you win back customers on the lost list with a dedicated campaign or a personal message. The cross-sell report also shows when someone buys perfume but not skin care, flagging the opportunity. With the period comparison sales report, you track the trend against last month and last year; your most valuable customers no longer slip away quietly.

Yes, on Instagram and Facebook: when people comment “price” or “info” under a post, comment automation sends them an automatic DM based on your rules; the conversation lands in the inbox and is linked to the customer record. To be honest: this automation covers only Instagram and Facebook comments — it does not cover comments on other platforms, and it does not publish your social media posts on its own. The content calendar module keeps your posting plan; publishing itself is up to you.

No, let's be clear about that. ÖzgürKod does not connect to your barcode scanner, POS, or cash register system — it is the order, customer, and communication layer. It has its own product catalog and inventory tracking: you define products with their categories, sales are processed as stock movements, and you get low-stock alerts. The goal is not to replace your register; it is to make customer information, inquiries that come in by message, and targeted campaigns visible in one panel.

In practice they describe the same need. Businesses usually search for "Cosmetics store software", "Cosmetics store software", "Cosmetics store inventory and sales tracking software“ or “customer management software”; “CRM” is this solution is the international name. ÖzgürKod delivers all of these names on one platform: customer communication, appointments, quotes and orders, payment collection and reporting are all in one place. So whatever term you search with, the solution you reach is the same; you don’t need to set up separate software.