For cosmetics wholesalers and distributors

Wholesale cosmetics & personal care CRM: segment pricing, launch announcements, dealer applications in one panel

Wholesale cosmetics software, program and CRM on one platform: Wholesale cosmetics inventory and sales tracking software, customer management software and sales automation with WhatsApp.

A beauty center asking about cabin-size units, a pharmacy asking about its dermocosmetics discount, a dealership application coming in from Instagram, and payment terms piling up at month end — a cosmetics wholesaler's day is built on this traffic, split segment by segment. ÖzgürKod connects the price to the price list, the launch to the campaign, and the dealer prospect to the pipeline.

One panelWhatsApp · Instagram · Meta Lead Forms
Price listsBeauty center · pharmacy · grocery separately
CampaignLaunch announcement to segment with template
Quick answer

Which CRM software should be used for Wholesale cosmetics? ÖzgürKod is a CRM for Wholesale cosmetics businesses: Beauty center, pharmacy, and grocery segments, new product launches, dealer applications, and current-account payment terms, all in one panel. Setup takes minutes; try it free for 7 days.

Message center
Inbox
Sound familiar?

How many of these problems come up in your sales day?

In cosmetics wholesale, profit comes from the right price per segment, a launch made on time, and payment terms that come back around. When all three go untracked, your margin quietly erodes.

Three segments, three prices — all held in memory

You quote cabin prices to beauty centers, dermocosmetics discounts to pharmacies, and shelf prices to grocery stores; which customer is on which list, and who got which discount, is all kept in your head. A list that goes to the wrong segment erodes your margin and disrupts the market.

Every new product launch is explained one by one to everyone

When a new line comes out, the customer list is called one by one by phone; there is no way to track who was told and who asked for a sample. When the launch drags on for weeks, a competitor announces its equivalent first, and you miss the first wave of orders.

Dealer applications get lost in DMs

Messages like “we want to become your dealer in your region” coming from Instagram and the web form are read and passed over; there is no record of who, which city, or what was discussed. A prospect who never gets a reply becomes a competitor brand's dealer that same week.

Current-account payment terms live in a notebook, and payment collection gets squeezed into month end

You work on payment terms with beauty centers and pharmacies; whose balance is what, and which payment promise falls on which day, is in a notebook and in your head. The month-end payment collection round goes by flipping through the notebook; a forgotten balance squeezes your cash flow.

A best seller quietly runs out of stock

Stock for fast-moving serum and shampoo groups is kept in your head; you only find out it ran out when a customer places an order. A “it'll be in next week” answer sends a beauty center or pharmacy that cannot leave its shelf empty to another supplier.

Field sales live on the rep's phone

Territory customers live in the rep's address book, and their ordering habits live in the rep's head. When the rep goes on leave, the territory goes quiet; when the rep leaves, the accounts go with them. The company doesn't recognize its own customers in its own records.

For Wholesale cosmetics & personal care

What does ÖzgürKod do for cosmetics wholesalers?

Scenarios that put wholesale cosmetics sales on record, from segment-based pricing to launch campaigns, dealer applications to payment collection.

From first contact to launch campaign: the wholesale sales flow

  • Define customer-specific price lists for beauty centers, pharmacies and grocery stores; link each customer card to the list for its segment
  • Announce a new product launch to the relevant segment only, with a Meta-approved template; duplicate protection stops the same customer from being messaged twice
  • Track dealer applications from Instagram DMs and Meta Lead Forms through pipeline stages; duplicate protection blocks double records
  • Track current account balances, partial payments and due dates in payment tracking; let AI detect transfer receipts that arrive on WhatsApp
  • Set critical stock alerts on best-selling lines, keep replenishment in order with supplier cards and delivery note records, and keep orders from your website on the same list
  • Assign sales reps to their territories in “team members see their own customers” mode; track sales and payment collection performance in the rep report
Segment pricing & launch campaign — ÖzgürKod CRM
1
Request comes in

A WhatsApp question, Instagram DM or web form request is linked to the customer card with a source tag; dealer applications are opened as leads.

2
Segment & pricing

The customer is linked to the beauty center, pharmacy or grocery store segment; the correct figure from their own price list comes back quickly with a quick reply template.

3
Dealer pipeline

The dealer lead moves through customizable stages such as Meeting → Sample → Deal; leads waiting too long appear in overdue items.

4
Order

Orders from WhatsApp, phone or your website are recorded; operations and payment status are tracked in two streams, and the delivery address is on the card.

5
Shipping

Preparation and shipping are planned with a task card; delivery note records deduct from stock, and critical stock alerts give notice before a best-selling line runs out.

6
Payment collection

Customer balances and due dates are tracked in payment tracking; when a transfer receipt arrives on WhatsApp, AI detects it, and the collection report lists overdue payments.

7
Launch & repeat sales

The new line announcement goes to the segment as a campaign; the loyalty report shows customers whose orders are thinning out, and the cross-sell report shows missing categories.

WhatsApp and Instagram

Not from a personal phone, but from the business line

Don't let Customer messages get lost on employees' phones; the line belongs to the business, the history belongs to the CRM.

In minutes with a QR code, or with the official WhatsApp Cloud API. You can keep using the WhatsApp Business app on your phone and connect the same number to the CRM at the same time (coexistence).

The chatbot answers common questions and collects customer information; a member of your team takes over the conversation whenever you want.

Send an announcement or reminder to the customer group you choose with a Meta-approved template; see how many people it reached and how many read it.

Auto-reply to a “price?” comment on your post and send the details by DM; the person who commented also lands in the inbox.

Connect with a QR codeScan it with WhatsApp on your phone; no template needed.
Official Cloud APIMessages arrive even when the phone is off; approved templates and reply buttons.
Alongside the appYour WhatsApp Business app keeps working, and conversations also land in the CRM.
Hello, are you open on weekends?23:14
Hello! We're open Saturday 10:00–17:00. How can I help you?23:14
I also have a specific question23:15
A team member took over the conversation
SA
selin.awhat's the price?2 min
İŞ
your businessHi Selin, we've sent the details by DM 🙂auto-reply · now
AI

Don't track everything yourself; let it tell you what matters

It reads messages, surfaces who is waiting for a reply and what's at risk, and starts your day with a summary.

Know who to get back to first

  • Message analysis: urgency, satisfaction, buying intent and risk; complaints and urgent requests are separated.
  • Awaiting reply: unanswered conversations and messages requesting an appointment in one list.
  • Today's tasks: a short morning summary showing who you need to follow up with that day.
  • Ask a question: type questions like “How many new customer came in this month?” and get answers from your data.

AI features run on accounts with AI analysis turned on; when it's off, messages, appointments and follow-ups run on rules.

No separate tools to set up

Messages, order, payment collection and your team — in one account

When a customer writes, their history, open quote and balance are on the same card. You don't need to make your team install a second app.

Try free for 7 days

Customer cardMessages, appointments, quotes, payments and notes on one card; even if the team member changes, the history stays with the business.

Team and permissionsAssign records to team members; if you want, each person sees only their own customers.

Track it from ad to customerLeads from Meta ad forms land in the record together with their source.

Full power on your phoneThe panel is mobile-friendly; reply to a message, reschedule an appointment, add a note from your phone.

Channels and connections

Wherever your Customer write from

Messages from every channel land in the same inbox; the conversation is assigned to one of your team members and merges into the customer card.

  • WhatsAppCloud API or QR
  • InstagramDMs and comments
  • MessengerYour Facebook page
  • TelegramYour Telegram bot
  • TikTokDM
  • Web chatThe widget on your site
  • Meta ad formsWith the ad source

Connect Telegram with your own bot token, Instagram and Messenger with your Meta account, and WhatsApp with a QR code or via the Cloud API. Unified inbox →

Web form Google Calendar iCloud Calendar
Selection guide

What should you look for when choosing a CRM for Wholesale cosmetics?

Before you decide, evaluate your candidates against these 5 criteria.

5 criteria

  1. A module ready for your industry. Instead of adapting a generic CRM for months Wholesale cosmetics choose a system that is ready on day one for your workflow (record fields, tags, reminder templates).
  2. WhatsApp and Instagram integration. In Turkey customer most communication comes through WhatsApp and Instagram; a CRM that does not offer a unified inbox through the official API leaves half the work outside.
  3. Automatic reminders and follow-up. Appointment, payment and repeat reminders should live in the system, not in memory; every missed reminder is lost revenue.
  4. Turkish-language support and TL pricing. Dollar-based foreign tools carry exchange rate risk and an English-only support barrier; TL pricing and Turkish-language setup support make total cost predictable.
  5. Free trial and cancellation without commitment. Try it with your own data before you decide: choose a solution that requires no credit card, offers at least a 7-day free trial and can be canceled whenever you want.

Wholesale cosmetics program, software or CRM?

Most business owners search for the solution they need as “Wholesale cosmetics program,” “Wholesale cosmetics software,” “Wholesale cosmetics inventory and sales tracking software” or “Wholesale cosmetics customer management software.” “CRM” is the international name for this solution, and the need is the same: keep customer information in one place, never miss a request, and bring order to your work.

As a Wholesale cosmetics automation, ÖzgürKod gathers customer messages from WhatsApp, Instagram and the web in one panel and handles quote and payment collection tracking on the same screen. We also cover industry-independent selection criteria in our CRM software selection guide.

Wholesale cosmetics softwareWholesale cosmetics softwarecustomer management softwareinventory and sales tracking softwareWholesale cosmetics otomasyonu
Comparison

Method comparison for Wholesale cosmetics

Notebook/Excel, a general-purpose CRM and ÖzgürKod side by side.

CriteriaNotebook / ExcelGeneral (foreign) CRMÖzgürKod
Mesajlar Scattered across phones Mostly an extra module or extra fee WhatsApp, Instagram and web in one inbox
Reminders and follow-up Left to memory Needs setup and integration Follow-up date, notification and tasks ready
Customer history Between notebook, phone and email Yes, with generic fields On one card: messages, quote, payments, notes
Teamwork It’s unclear who is handling what Extra cost per user Assignment, tasks and record-based permissions
Language and pricing — Usually $ pricing, English support TL pricing, local support in Turkish
Starter Invisible cost in time Long setup, exchange rate risk 7-day free trial
Wholesale cosmetics for

Starts at 2.500 ₺ / month

7-day free trial · No setup fee · Upgrade your plan any time

An unanswered price question is the first step toward an order going to a competitor.

If your average sale is ₺4,000: the monthly cost of your subscription is not even a single sale.

FAQ

Frequently asked questions

Have another question? Write to us and we’ll look at your workflow together.

What does a CRM do for a wholesale cosmetics company?

A cosmetics wholesaler sells to three different worlds at once: beauty centers, pharmacies and grocery stores — each with its own price, discount and language. A CRM puts that distinction on record. Each customer is linked to the price list for their segment; a new product launch is announced to the segment as a campaign instead of one phone call at a time; dealer applications are tracked in the pipeline; current account due dates sit in payment tracking, and best-selling lines sit under critical-level alerts. Sales grow on records, not memory.

How do I manage different price lists by segment?

Customer-specific price lists exist for exactly this: you define separate lists for beauty centers, pharmacies and grocery stores, and link each customer card to its own group. Whoever asks, the right price comes back in seconds; no more junior staff quoting a pharmacy the treatment-cabin price, and no more two different figures quoted to the same customer. When prices rise, you update the list in one place and announce the change only to the relevant segment as a campaign. Role-based permissions let you decide which team members see which list.

Does it announce new product launches to customers automatically?

No; let's be honest. ÖzgürKod does not send spontaneous or scheduled messages — you prepare the launch campaign and you start it. What the system contributes is cutting the process down to minutes: your customers are already sorted by segment and tags, you choose a Meta-approved WhatsApp template, and you send the campaign to the relevant group in one go; duplicate protection blocks a second message to the same customer. Who replied and who requested a sample show up in the campaign results; you catch the first wave of orders before your competitor.

Is there an accounting program, ERP or e-Invoice integration?

No. ÖzgürKod does not connect to accounting/ERP software such as Logo, Netsis or Mikro, does not issue e-Invoice (e-Fatura) or e-Waybill documents, and does not replace barcode-warehouse software. ÖzgürKod is the order, customer, communication and payment terms layer: segment prices, launch campaigns, distributor pipeline, order status and current payment terms are managed here; official invoices and accounting records stay in your existing software. The two systems work side by side — one keeps the financial record, the other keeps the sales flow.

How do I evaluate and track distributor applications?

Applications from Instagram DM, web forms and Meta Lead Forms are saved as leads with a source tag; duplicate protection stops you from opening the same prospect twice. Each prospect moves through the pipeline with customizable stages — for example Application → Interview → Sample/Terms → Deal; a prospect that sits too long in a stage stands out in the overdue items view. Interview notes, region information and conversation history stay on the prospect's card. In the report, you see which channel's leads turn into distributorships.

How does current account and payment terms tracking work, and does the system collect the payments?

The system does not collect the payments; ÖzgürKod does not take online payments or send payment links — the money is collected through your own channel. The system's job is tracking: each customer's open balance, partial payments and due dates are recorded in payment tracking; the payment collection report shows current accounts that are due and overdue in a single list, and AI detects a bank transfer receipt that arrives via WhatsApp and suggests it for recording. You send the reminder to the customer whose payment is due in one click with a ready template; instead of an end-of-month bookkeeping round, you open a morning report.

Wholesale cosmetics software and CRM the same thing? Which one is ÖzgürKod?

In practice they describe the same need. Businesses usually search for "Wholesale cosmetics software", "Wholesale cosmetics software", "Wholesale cosmetics inventory and sales tracking software“ or “customer management software”; “CRM” is this solution is the international name. ÖzgürKod delivers all of these names on one platform: customer communication, appointments, quotes and orders, payment collection and reporting are all in one place. So whatever term you search with, the solution you reach is the same; you don’t need to set up separate software.

Record segment prices and your launch

7-day free trial, no card details required. On your first day, connect WhatsApp and Instagram; set up your segment lists and send your first launch campaign.