Compare what you pay for CRM with what you gain. See the annual net gain from time savings and extra sales, the ROI percentage, and how many months it takes to pay for itself.
ROI (return on investment) is the ratio of the net gain from an investment to the cost of that investment. The basic formula for CRM:
ROI (%) = (Total benefit − CRM cost) ÷ CRM cost × 100The benefits of a CRM come from two main items:
Annual time value = Hours saved/week × 52 × Number of employees × Hourly costHourly cost is found by dividing the monthly salary by about 180 working hours.
Incremental profit = Annual revenue × Sales increase (%) × Gross profit margin (%)To clarify the cost side of the formula, you can use the 3-year cost calculator in our CRM pricing guide: it compares a per-user USD license with a fixed TL plan for the same team and lists the hidden line items.
Note: This calculation is an estimate based on industry averages. The actual return depends on how effectively your team uses the CRM and how much of your processes are automated. The payback period is usually within the first year.
Yes, when it is set up correctly. Industry research shows that a CRM returns an average of ₺5–8 for every ₺1 invested. The main sources are time savings, opportunities that are no longer missed, and higher customer loyalty.
For most small and medium-sized businesses, the payback period is 3–12 months. Our tool calculates this period using your own data.
We work out each employee's hourly cost (monthly salary ÷ ~180 hours) and multiply it by the hours saved with the CRM. That is the monetary value of the "time saved" for the business.
To stay cautious, enter a realistic value for your industry (e.g. 5–10%). Even if the ROI comes out high, it is healthier to plan with assumptions below the real value.
Yes. It is completely free and requires no sign-up. You can print the result.
ÖzgürKod CRM brings time savings, sales tracking and reporting together in a single dashboard. Try it free for 14 days and see your ROI for yourself.