For elderly care centers and nursing homes

Elderly care & nursing home CRM: always reachable for families be a care center

Nursing home & elderly care software, program and CRM on one platform: Nursing home & elderly care appointment software, customer management software and sales automation with WhatsApp.

A nursing home's real customer is the family as much as the resident: the son or daughter asking about their condition, the grandchild planning a visit, the sibling managing the payment. All family correspondence comes together on the resident's card; updates go out with a template in one click, and you can see whether a family asking about availability is still waiting for a reply.

One panelWhatsApp · Web form · Instagram
7/24First reply via chatbot
Payment termsMonthly fee & receipt tracking
Quick answer

Which CRM software should be used for Nursing home & elderly care? ÖzgürKod is a CRM for Nursing home & elderly care businesses: Regular updates for families, visit planning, monthly fee due date tracking and management of requests for available capacity, all in one panel. Setup takes minutes; try it free for 7 days.

Message center
Inbox
Sound familiar?

The most sensitive customer relationship: a family's trust

Families want regular news, not just a service, so they can feel at ease; when communication breaks down, what suffers is trust itself.

“How is my mother?” calls all day long

Every family rightly expects news; but the calls pull nurses and the care team away from their work dozens of times a day. On a day when the phone goes unanswered, the family starts to worry, “are they not being looked after?”

Irregular updates, shaken trust

One family gets a call every week, another hears nothing for a month; there is no record of who was informed and when. Every silent week adds to the family's doubts about the center.

Families asking about availability are lost while waiting for a reply

Families looking for a place call three or four facilities on the same day; whoever calls back first wins. When requests written on scraps of paper get forgotten, the chance to run at full capacity slips away, even during peak demand season.

Visit scheduling is a mess

Three families show up at the same time, and the next day the lounge is empty. Without a record of visits, appointments clash with meal and activity times, and neither families nor residents are happy with the chaos.

Tracking monthly fees must be courteous but clear

Which family has paid, which is two months behind, whose receipt is on which phone — it all gets lost between the ledger and screenshots. And asking for a late payment is a diplomatic test every single time.

Institutional memory changes hands with every shift

Conversations with families live on staff members’ personal phones, so when the shift changes, the knowledge of “what did we discuss yesterday” changes with the person. And when a staff member leaves, years of family communication history walk out of the facility with the device.

For Elderly care & nursing homes

What does ÖzgürKod do for senior care facilities?

It doesn’t get involved in the care itself; it provides the communication and follow-up infrastructure behind the trust you build with families.

A family journey from the first phone call to trust that lasts for years

  • Open a card for each resident and link the numbers of the son, daughter-in-law and grandchildren to the same card — whoever writes, the conversation lands in the same history
  • Send the weekly status update with a Meta-approved template in one click; share general announcements like holiday schedules with all families at once through a campaign
  • Let families book visits on an online appointment page; Google Calendar sync ends the pile-up at the same time and avoids clashes with activity times
  • Track monthly fees with due dates; see late payments on the dashboard, and let AI detect the receipt a family sends and record it
  • Record vacancies requests as leads; follow the introductory visit, quote and move-in stages in the pipeline so no request is lost on a scrap of paper
  • With role-based permissions, each staff member sees only the correspondence they are authorized for; all access is logged, and family communication moves from personal phones to the company dashboard
Family communication & due-date tracking — ÖzgürKod CRM
1
First contact

A family looking for a place gets in touch through the web form, WhatsApp or by phone; the request is recorded as a lead with a source tag, and AI flags the hot ones.

2
Introductory visit

The family picks a suitable time on the online appointment page; the facility is shown around, and meeting notes are added to the card.

3
Quote & decision

Room type and care scope are presented in a PDF quote; the Sent → Approved flow is tracked so a family awaiting a decision is never forgotten.

4
Move-in & registration

A resident card is opened; family members’ numbers, contact preferences and the payment plan are all linked to one record.

5
Regular updates

Status updates go out in one click with a template, general announcements go out as campaigns; which family was written to and when is on record.

6
Visits & activities

Visits are planned on the appointment page with no calendar clashes; holiday and activity schedules are announced to all families at once.

7
Payments & continuity

Monthly fees are tracked with due dates and AI captures receipts; regular, transparent communication brings new requests through family referrals.

WhatsApp and Instagram

Not from a personal phone, but from the business line

Don't let Family messages get lost on employees' phones; the line belongs to the business, the history belongs to the CRM.

In minutes with a QR code, or with the official WhatsApp Cloud API. You can keep using the WhatsApp Business app on your phone and connect the same number to the CRM at the same time (coexistence).

The chatbot answers common questions and collects family information; a member of your team takes over the conversation whenever you want.

Send an announcement or reminder to the family group you choose with a Meta-approved template; see how many people it reached and how many read it.

Auto-reply to a “price?” comment on your post and send the details by DM; the person who commented also lands in the inbox.

Connect with a QR codeScan it with WhatsApp on your phone; no template needed.
Official Cloud APIMessages arrive even when the phone is off; approved templates and reply buttons.
Alongside the appYour WhatsApp Business app keeps working, and conversations also land in the CRM.
Hello, are you open on weekends?23:14
Hello! We're open Saturday 10:00–17:00. How can I help you?23:14
I also have a specific question23:15
A team member took over the conversation
SA
selin.awhat's the price?2 min
İŞ
your businessHi Selin, we've sent the details by DM 🙂auto-reply · now
AI

Don't track everything yourself; let it tell you what matters

It reads messages, surfaces who is waiting for a reply and what's at risk, and starts your day with a summary.

Know who to get back to first

  • Message analysis: urgency, satisfaction, buying intent and risk; complaints and urgent requests are separated.
  • Awaiting reply: unanswered conversations and messages requesting an appointment in one list.
  • Today's tasks: a short morning summary showing who you need to follow up with that day.
  • Ask a question: type questions like “How many new family came in this month?” and get answers from your data.

AI features run on accounts with AI analysis turned on; when it's off, messages, appointments and follow-ups run on rules.

No separate tools to set up

Messages, appointment, payment collection and your team — in one account

When a family writes, their history, open quote and balance are on the same card. You don't need to make your team install a second app.

Try free for 7 days

Family cardMessages, appointments, quotes, payments and notes on one card; even if the team member changes, the history stays with the business.

Team and permissionsAssign records to team members; if you want, each person sees only their own familys.

Track it from ad to customerLeads from Meta ad forms land in the record together with their source.

Full power on your phoneThe panel is mobile-friendly; reply to a message, reschedule an appointment, add a note from your phone.

Channels and connections

Wherever your Family write from

Messages from every channel land in the same inbox; the conversation is assigned to one of your team members and merges into the family card.

  • WhatsAppCloud API or QR
  • InstagramDMs and comments
  • MessengerYour Facebook page
  • TelegramYour Telegram bot
  • TikTokDM
  • Web chatThe widget on your site
  • Meta ad formsWith the ad source

Connect Telegram with your own bot token, Instagram and Messenger with your Meta account, and WhatsApp with a QR code or via the Cloud API. Unified inbox →

Web form Google Calendar iCloud Calendar
Selection guide

What should you look for when choosing a CRM for Nursing home & elderly care?

Before you decide, evaluate your candidates against these 5 criteria.

5 criteria

  1. A module ready for your industry. Instead of adapting a generic CRM for months Nursing home & elderly care choose a system that is ready on day one for your workflow (record fields, tags, reminder templates).
  2. WhatsApp and Instagram integration. In Turkey family most communication comes through WhatsApp and Instagram; a CRM that does not offer a unified inbox through the official API leaves half the work outside.
  3. Automatic reminders and follow-up. Appointment, payment and repeat reminders should live in the system, not in memory; every missed reminder is lost revenue.
  4. Turkish-language support and TL pricing. Dollar-based foreign tools carry exchange rate risk and an English-only support barrier; TL pricing and Turkish-language setup support make total cost predictable.
  5. Free trial and cancellation without commitment. Try it with your own data before you decide: choose a solution that requires no credit card, offers at least a 7-day free trial and can be canceled whenever you want.

Nursing home & elderly care program, software or CRM?

Most business owners search for the solution they need as “Nursing home & elderly care program,” “Nursing home & elderly care software,” “Nursing home & elderly care appointment software” or “Nursing home & elderly care customer management software.” “CRM” is the international name for this solution, and the need is the same: keep family information in one place, never miss a request, and bring order to your work.

As a Nursing home & elderly care automation, ÖzgürKod gathers family messages from WhatsApp, Instagram and the web in one panel and handles appointment and payment collection tracking on the same screen. We also cover industry-independent selection criteria in our CRM software selection guide.

Nursing home & elderly care softwareNursing home & elderly care softwarecustomer management softwareappointment softwareNursing home & elderly care otomasyonu
Comparison

Method comparison for Nursing home & elderly care

Notebook/Excel, a general-purpose CRM and ÖzgürKod side by side.

CriteriaNotebook / ExcelGeneral (foreign) CRMÖzgürKod
Mesajlar Scattered across phones Mostly an extra module or extra fee WhatsApp, Instagram and web in one inbox
Reminders and follow-up Left to memory Needs setup and integration Follow-up date, notification and appointment reminders ready
Family history Between notebook, phone and email Yes, with generic fields On one card: messages, appointment, payments, notes
Teamwork It’s unclear who is handling what Extra cost per user Assignment, tasks and record-based permissions
Language and pricing — Usually $ pricing, English support TL pricing, local support in Turkish
Starter Invisible cost in time Long setup, exchange rate risk 7-day free trial
Nursing home & elderly care for

Starts at 2.500 ₺ / month

7-day free trial · No setup fee · Upgrade your plan any time

A no-show appointment isn’t an empty hour — it’s an hour you’ve already paid for.

If you charge ₺1,000 per service: the monthly cost of your subscription equals 3 appointments.

FAQ

Frequently asked questions

Have another question? Write to us and we’ll look at your workflow together.

What does a CRM do for a senior care facility?

It organizes all communication around the care service: families’ status questions, visit planning, monthly fee tracking and availability requests all come together in one dashboard. Each resident’s card holds all the family’s numbers, the correspondence history and payment status in one place, and the answer to who was informed and when is on record. ÖzgürKod is not care plan or health record software; it doesn’t interfere with nursing observation forms, and it manages the communication and follow-up layer the facility builds with families.

Are updates sent to families automatically?

No. The system never messages anyone on its own, and that is a deliberate choice for this sensitive kind of communication. The right workflow is this: you prepare the update and send it in one click with a Meta-approved WhatsApp template; general announcements like holiday schedules go to all families at once with the campaign module, and duplicate protection prevents double messages. When and in what words to share a specific detail about a resident is always your team’s decision.

Are residents’ health details stored in the system, and how does the KVKK (Turkey's personal data protection law) side work?

ÖzgürKod is administrative communications CRM software; it is not designed to carry medical records such as diagnoses, medications or care plans, and we recommend you do not enter them into the system — data minimization is a core principle of KVKK (Turkey's personal data protection law). Family correspondence and personal data kept in the panel are protected by role-based permissions: each team member sees only the records they are authorized for, and all access is logged. Because correspondence lives in the company panel rather than on personal phones, the family's communication history stays at the center when staff change.

How do I manage bed availability requests?

Every placement request from a web form, WhatsApp or Instagram is saved as a lead with a source tag; duplicate protection keeps the same family's second inquiry from creating a double record. Requests move through the pipeline: first call, in-person visit, quote, move-in. Outside business hours, the chatbot sends the first reply and shares a visit appointment link. When capacity is full, you keep the request with a waiting tag; when a spot opens up, you return to that segment with a template in one click. The source report shows you which channel brings in requests.

How do I track monthly fee payments?

Each resident card records the monthly fee and due date; upcoming and overdue payments are listed separately in the panel. When a family sends a bank transfer receipt on WhatsApp, AI detects it from the image and logs it; at month end it is clear who paid without shuffling through ledgers. For an overdue payment, you send a polite reminder from a template in one click — tying this difficult conversation to standard, courteous wording protects the relationship. ÖzgürKod does not collect payments online; it keeps the tracking and the record complete.

How do I organize visit scheduling?

You send families the link to your online appointment page; the family picks a suitable visit time themselves, and the record syncs to Google Calendar. That way there is no pile-up at the same hour and no clash with meal or activity times; reception knows from the morning who is coming and when. When visiting hours change seasonally, you send a single announcement to all families with the campaign module. You can also use the last contact filter to spot families who have not visited in a long time and gently reach out.

Nursing home & elderly care software and CRM the same thing? Which one is ÖzgürKod?

In practice they describe the same need. Businesses usually search for "Nursing home & elderly care software", "Nursing home & elderly care software", "Nursing home & elderly care appointment software“ or “customer management software”; “CRM” is this solution is the international name. ÖzgürKod delivers all of these names on one platform: family communication, appointments, quotes and orders, payment collection and reporting are all in one place. So whatever term you search with, the solution you reach is the same; you don’t need to set up separate software.

Stay always reachable for families

7-day free trial, no credit card required. Connect WhatsApp and open your resident cards on day one; send this week's updates in one click.