From dealers to horeca your entire order cycle in one panel
Food wholesale software, program and CRM on one platform: Food wholesale inventory and sales tracking software, customer management software and sales automation with WhatsApp.
Supermarkets, corner stores, restaurants, hotels — the weekly orders, field rep visits and current balances of hundreds of locations on one screen. The system catches customers whose ordering rhythm breaks and drops them to the field rep as a route and a task; you track revenue by region.
Which CRM software should be used for Food wholesale? ÖzgürKod is a CRM for Food wholesale businesses: WhatsApp and Instagram messages collect in one inbox, customer records, appointments and follow-ups all run from the same place. Setup takes minutes; try it free for 7 days.
Familiar challenges for food wholesalers
Hundreds of sales points, a weekly order rhythm, and field reps on the road — that does not fit in a phone and a notebook.
The customer who quietly slips away
A restaurant that ordered every week has been silent for three weeks; no one noticed. A competitor has already moved in, and you find out through the most expensive route there is: winning the customer back.
The invisible field
Which stops did the field rep visit today, what did they promise which corner store, who left samples — all of it limited to what gets told over the phone in the evening. Field data never builds up in one central place.
A pile of open accounts
Open accounts are running across dozens of stops; it is not clear who is overdue or who has gone over their limit. Collecting payments comes down to whether the field rep remembers.
What does ÖzgürKod do for food producers and wholesalers?
From order to payment collection, field and head office on the same screen.
The four stages of the wholesale sales cycle, in a single flow
- Manage distributor, grocery and horeca customers by segment and region; keep every stop's order history and current balance on its card
- Gather weekly orders coming in through WhatsApp into a single pool; when a customer's order rhythm breaks, the system flags them automatically
- Plan field rep visits as routes and tasks; field notes, shelf photos and sample records land at head office instantly
- Send the current wholesale price list as a PDF by segment; announce campaigns and new products with bulk WhatsApp messages
- Automate open-account and payment term tracking; get a warning before the order when a customer goes over their limit or is overdue
Potential stops from web forms, phone calls and field visits are recorded with region and segment details; sample and price list tracking begins.
Orders coming in through WhatsApp and phone are gathered into a single pool; the system learns each stop's order rhythm and warns you when it deviates.
Field rep routes are planned as tasks; visit notes, shelf conditions and new requests are logged from the field to head office instantly.
The customer is notified of the order with shipment details; open-account payment terms are monitored, and automatic reminders kick in when payment collection is late.
Not from a personal phone, but from the business line
Don't let Customer messages get lost on employees' phones; the line belongs to the business, the history belongs to the CRM.
In minutes with a QR code, or with the official WhatsApp Cloud API. You can keep using the WhatsApp Business app on your phone and connect the same number to the CRM at the same time (coexistence).
The chatbot answers common questions and collects customer information; a member of your team takes over the conversation whenever you want.
Send an announcement or reminder to the customer group you choose with a Meta-approved template; see how many people it reached and how many read it.
Auto-reply to a “price?” comment on your post and send the details by DM; the person who commented also lands in the inbox.
Don't track everything yourself; let it tell you what matters
It reads messages, surfaces who is waiting for a reply and what's at risk, and starts your day with a summary.
Know who to get back to first
- Message analysis: urgency, satisfaction, buying intent and risk; complaints and urgent requests are separated.
- Awaiting reply: unanswered conversations and messages requesting an appointment in one list.
- Today's tasks: a short morning summary showing who you need to follow up with that day.
- Ask a question: type questions like “How many new customer came in this month?” and get answers from your data.
AI features run on accounts with AI analysis turned on; when it's off, messages, appointments and follow-ups run on rules.
Messages, order, payment collection and your team — in one account
When a customer writes, their history, open quote and balance are on the same card. You don't need to make your team install a second app.
Customer cardMessages, appointments, quotes, payments and notes on one card; even if the team member changes, the history stays with the business.
Team and permissionsAssign records to team members; if you want, each person sees only their own customers.
Track it from ad to customerLeads from Meta ad forms land in the record together with their source.
Full power on your phoneThe panel is mobile-friendly; reply to a message, reschedule an appointment, add a note from your phone.
The tools you need in one place
Click any one to explore it in detail.
Unified inbox
WhatsApp, Instagram DMs and comments, Messenger, Telegram, TikTok and web chat on one screen.
Appointments and reminders
An online booking page, WhatsApp reminders, and a calendar that updates with “Coming / Cancel / Another time” replies.
Lead Pool and sales process
Track leads by temperature and stage, so you never miss a record whose follow-up date has passed.
Quotes and deals
Prepare an itemized quote in minutes, send it as a PDF, and track its status.
Payments and payment collection
Deposit, partial payment and balance; see who owes how much on their card.
Team task tracking
Assign work to a person, slot it into their free time, and catch overdue work with a notification.
Chatbot
24/7 answers to common questions, information collection and handover to your team.
WhatsApp campaigns
Bulk messages to the group you choose with an approved template; delivered and read tracking.
Metrics and reports
New leads, response times, won and lost records on a single dashboard.
Product and service catalog
Enter your services and prices once; use them in quotes and in chat.
Wherever your Customer write from
Messages from every channel land in the same inbox; the conversation is assigned to one of your team members and merges into the customer card.
- WhatsAppCloud API or QR
- InstagramDMs and comments
- MessengerYour Facebook page
- TelegramYour Telegram bot
- TikTokDM
- Web chatThe widget on your site
- Meta ad formsWith the ad source
Connect Telegram with your own bot token, Instagram and Messenger with your Meta account, and WhatsApp with a QR code or via the Cloud API. Unified inbox →
What should you look for when choosing a CRM for Food wholesale?
Before you decide, evaluate your candidates against these 5 criteria.
5 criteria
- A module ready for your industry. Instead of adapting a generic CRM for months Food wholesale choose a system that is ready on day one for your workflow (record fields, tags, reminder templates).
- WhatsApp and Instagram integration. In Turkey customer most communication comes through WhatsApp and Instagram; a CRM that does not offer a unified inbox through the official API leaves half the work outside.
- Automatic reminders and follow-up. Appointment, payment and repeat reminders should live in the system, not in memory; every missed reminder is lost revenue.
- Turkish-language support and TL pricing. Dollar-based foreign tools carry exchange rate risk and an English-only support barrier; TL pricing and Turkish-language setup support make total cost predictable.
- Free trial and cancellation without commitment. Try it with your own data before you decide: choose a solution that requires no credit card, offers at least a 7-day free trial and can be canceled whenever you want.
Food wholesale program, software or CRM?
Most business owners search for the solution they need as “Food wholesale program,” “Food wholesale software,” “Food wholesale inventory and sales tracking software” or “Food wholesale customer management software.” “CRM” is the international name for this solution, and the need is the same: keep customer information in one place, never miss a request, and bring order to your work.
As a Food wholesale automation, ÖzgürKod gathers customer messages from WhatsApp, Instagram and the web in one panel and handles quote and payment collection tracking on the same screen. We also cover industry-independent selection criteria in our CRM software selection guide.
Method comparison for Food wholesale
Notebook/Excel, a general-purpose CRM and ÖzgürKod side by side.
| Criteria | Notebook / Excel | General (foreign) CRM | ÖzgürKod |
|---|---|---|---|
| Mesajlar | Scattered across phones | Mostly an extra module or extra fee | WhatsApp, Instagram and web in one inbox |
| Reminders and follow-up | Left to memory | Needs setup and integration | Follow-up date, notification and tasks ready |
| Customer history | Between notebook, phone and email | Yes, with generic fields | On one card: messages, quote, payments, notes |
| Teamwork | It’s unclear who is handling what | Extra cost per user | Assignment, tasks and record-based permissions |
| Language and pricing | — | Usually $ pricing, English support | TL pricing, local support in Turkish |
| Starter | Invisible cost in time | Long setup, exchange rate risk | 7-day free trial |
Starts at 2.500 ₺ / month
7-day free trial · No setup fee · Upgrade your plan any time
An unanswered price question is the first step toward an order going to a competitor.
If your average sale is ₺4,000: the monthly cost of your subscription is not even a single sale.
Frequently asked questions
Have another question? Write to us and we’ll look at your workflow together.
What does ÖzgürKod cover as a food wholesale CRM?
ÖzgürKod manages your sales and customer side: distributor/horeca customer cards, order taking, field rep tracking, campaign announcements and current accounts/payment collection. It does not replace your warehouse or accounting software; it brings your entire sales team and field into one panel.
How do you catch a customer who quietly stops their routine orders?
The system learns each customer's order frequency; when a weekly-ordering stop breaks its cycle, it generates an automatic alert. You connect that alert to a visit task in the field rep's route or a WhatsApp call reminder, and you step in before the customer goes to a competitor.
How does field rep tracking work?
Field reps are assigned their daily visit route as tasks; each visit's notes, order details and shelf photos are logged to the card from mobile instantly. Head office sees who talked about what at which stop the same day; field data no longer lives in people's memories.
Can I track open accounts and payment terms?
Yes. Each stop's current balance, payment term date and payment history sit on its card; you get a warning before a new order when a customer goes over their limit or is overdue. Payment collection reminders can be sent automatically through WhatsApp.
How do I import my hundreds of customer stops into the system?
You can upload your Excel/CSV file yourself through import, or get free data migration support from our team. Stops are transferred along with their region, segment and current account details; field reps go out into the field with the up-to-date list from day one.
Food wholesale software and CRM the same thing? Which one is ÖzgürKod?
In practice they describe the same need. Businesses usually search for "Food wholesale software", "Food wholesale software", "Food wholesale inventory and sales tracking software“ or “customer management software”; “CRM” is this solution is the international name. ÖzgürKod delivers all of these names on one platform: customer communication, appointments, quotes and orders, payment collection and reporting are all in one place. So whatever term you search with, the solution you reach is the same; you don’t need to set up separate software.
Solutions for similar businesses
Bring your field and your orders onto one screen
7-day free trial, no credit card required. Upload your stop list on day one; by the end of the week, see in the report which customers' order rhythm has broken.