For heavy equipment dealers, rental companies and service providers

Heavy equipment CRM: from rental to service your whole operation on one dashboard

Heavy equipment software, program and CRM on one platform: Heavy equipment job tracking software, customer management software and sales automation with WhatsApp.

Constant availability and rental period questions, the machine catalog, contract period ends, service and maintenance records, and contractor current accounts shouldn’t scatter. ÖzgürKod gathers rental requests in one inbox, builds your machine catalog with hourly/period rates, and tracks contracts and period ends with a task plan; it keeps service records and contractor payment terms in one panel.

One panelWhatsApp · Web · Lead Forms
CatalogModel · hourly/period rate
Vendor termsContractor account tracking
Quick answer

Which CRM software should be used for Heavy equipment? ÖzgürKod is a CRM for Heavy equipment businesses: Manage rental availability questions, build your machine catalog with prices, track contracts and rental periods with tasks, and monitor customer payment terms. Setup takes minutes; try it free for 7 days.

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Sound familiar?

The familiar pains of heavy equipment companies

Availability questions, period ends, service and current accounts; when tracking scatters, machines sit idle and payments slip away.

No clear answer to the “is it available on this date?” question

A customer wants a machine for a specific date, but it is not clear whether that machine is rented out or when it will be free. Availability is confirmed through a stream of phone calls, the customer who cannot get a quick answer goes to another rental company, and the machine sits idle.

Machine catalog and rates are scattered

What the daily, weekly and hourly rate is for each model, and what is in the used inventory for sale — it is all in different places. When a customer asks, prices are hunted down one by one, and a rate misremembered in a negotiation costs the company money.

Contract end dates slip by

A rental runs for 2 weeks, but no one tracks when the machine is due back or when the contract ends. When the end date is missed, the machine comes back late or gets extra days free of charge; both are direct lost revenue.

Service and maintenance records are not kept

When was each machine last serviced, which fault keeps recurring, which part was replaced — no record kept, no sign-up required. When a rented machine breaks down on site, its history is unknown, and the same problem costs you again and again.

Contractor accounts and payment terms get tangled

The same contractor rents several machines, and payments are on terms; who owes how much and which invoice is due gets muddled. Without tracking, the current account turns into a pile of uncertainty by month end over who owes what.

Sales and rental requests get mixed up

One customer wants to buy a machine, another wants to rent one; when requests land in the same box, a sales lead is lost while handling a rental. When two different processes are not managed separately, both the high-budget sale and the fast rental opportunity are missed.

For Heavy equipment sales & rental

What does ÖzgürKod do for heavy equipment companies?

Scenarios built for your sales-rental-service flow, on top of general CRM tools.

From availability question to return: the rental journey

  • Collect rental and sales requests from WhatsApp, your website and Meta Lead Forms in one inbox; AI classifies each request, and rentals and sales run in separate pipelines
  • Build your machine catalog with model, hourly/daily/period rates and used inventory for sale; give the customer the price and option instantly from one place
  • Track the rental process in a pipeline with Request → Quote → Contract → Delivery → Return stages; see which job each machine is on
  • Track contract end dates with task planning: when the return date approaches, you get a deadline reminder, and the machine comes back on time
  • Keep each machine's service and maintenance history in task cards and customer record notes; when a breakdown request comes in, its history opens from one place
  • Track contractor current accounts and payments on terms; AI detects incoming payment receipts, and overdue collections stand out on the dashboard
Rental and service board — ÖzgürKod CRM
1
Inquiry

A request from WhatsApp, a web form or Meta Lead Forms becomes a customer record with its source tagged; AI classifies whether it is a rental or a sale.

2
Availability and quote

The model and rate are selected from the machine catalog; availability is checked, an itemized PDF quote is prepared, and it is tracked as Sent in the status flow.

3
Contract

An approved quote moves to the contract stage; the rental period, rate and return date are set, and the deposit and payment plan feed into payment term tracking.

4
Delivery

The machine is dispatched with a delivery task card: delivery address, condition photos and check steps as a checklist. The assigned team gets a notification.

5
Rental process

While the machine is in the field, service and breakdown requests are managed with task cards; every intervention is logged in the machine's maintenance history.

6
Contract end and return

As the return date approaches, a deadline reminder from the task plan notifies you; the machine is collected, its condition photographed, and any extra days are charged to the current account.

7
Payments and current accounts

The rental fee and current account are tracked through payment terms; AI detects the receipt the contractor sends, and late payments stand out on the dashboard.

WhatsApp and Instagram

Not from a personal phone, but from the business line

Don't let Customer messages get lost on employees' phones; the line belongs to the business, the history belongs to the CRM.

In minutes with a QR code, or with the official WhatsApp Cloud API. You can keep using the WhatsApp Business app on your phone and connect the same number to the CRM at the same time (coexistence).

The chatbot answers common questions and collects customer information; a member of your team takes over the conversation whenever you want.

Send an announcement or reminder to the customer group you choose with a Meta-approved template; see how many people it reached and how many read it.

Auto-reply to a “price?” comment on your post and send the details by DM; the person who commented also lands in the inbox.

Connect with a QR codeScan it with WhatsApp on your phone; no template needed.
Official Cloud APIMessages arrive even when the phone is off; approved templates and reply buttons.
Alongside the appYour WhatsApp Business app keeps working, and conversations also land in the CRM.
Hello, are you open on weekends?23:14
Hello! We're open Saturday 10:00–17:00. How can I help you?23:14
I also have a specific question23:15
A team member took over the conversation
SA
selin.awhat's the price?2 min
İŞ
your businessHi Selin, we've sent the details by DM 🙂auto-reply · now
AI

Don't track everything yourself; let it tell you what matters

It reads messages, surfaces who is waiting for a reply and what's at risk, and starts your day with a summary.

Know who to get back to first

  • Message analysis: urgency, satisfaction, buying intent and risk; complaints and urgent requests are separated.
  • Awaiting reply: unanswered conversations and messages requesting an appointment in one list.
  • Today's tasks: a short morning summary showing who you need to follow up with that day.
  • Ask a question: type questions like “How many new customer came in this month?” and get answers from your data.

AI features run on accounts with AI analysis turned on; when it's off, messages, appointments and follow-ups run on rules.

No separate tools to set up

Messages, quote, payment collection and your team — in one account

When a customer writes, their history, open quote and balance are on the same card. You don't need to make your team install a second app.

Try free for 7 days

Customer cardMessages, appointments, quotes, payments and notes on one card; even if the team member changes, the history stays with the business.

Team and permissionsAssign records to team members; if you want, each person sees only their own customers.

Track it from ad to customerLeads from Meta ad forms land in the record together with their source.

Full power on your phoneThe panel is mobile-friendly; reply to a message, reschedule an appointment, add a note from your phone.

Channels and connections

Wherever your Customer write from

Messages from every channel land in the same inbox; the conversation is assigned to one of your team members and merges into the customer card.

  • WhatsAppCloud API or QR
  • InstagramDMs and comments
  • MessengerYour Facebook page
  • TelegramYour Telegram bot
  • TikTokDM
  • Web chatThe widget on your site
  • Meta ad formsWith the ad source

Connect Telegram with your own bot token, Instagram and Messenger with your Meta account, and WhatsApp with a QR code or via the Cloud API. Unified inbox →

Web form Google Calendar iCloud Calendar
Selection guide

What should you look for when choosing a CRM for Heavy equipment?

Before you decide, evaluate your candidates against these 5 criteria.

5 criteria

  1. A module ready for your industry. Instead of adapting a generic CRM for months Heavy equipment choose a system that is ready on day one for your workflow (record fields, tags, reminder templates).
  2. WhatsApp and Instagram integration. In Turkey customer most communication comes through WhatsApp and Instagram; a CRM that does not offer a unified inbox through the official API leaves half the work outside.
  3. Automatic reminders and follow-up. Appointment, payment and repeat reminders should live in the system, not in memory; every missed reminder is lost revenue.
  4. Turkish-language support and TL pricing. Dollar-based foreign tools carry exchange rate risk and an English-only support barrier; TL pricing and Turkish-language setup support make total cost predictable.
  5. Free trial and cancellation without commitment. Try it with your own data before you decide: choose a solution that requires no credit card, offers at least a 7-day free trial and can be canceled whenever you want.

Heavy equipment program, software or CRM?

Most business owners search for the solution they need as “Heavy equipment program,” “Heavy equipment software,” “Heavy equipment job tracking software” or “Heavy equipment customer management software.” “CRM” is the international name for this solution, and the need is the same: keep customer information in one place, never miss a request, and bring order to your work.

As a Heavy equipment automation, ÖzgürKod gathers customer messages from WhatsApp, Instagram and the web in one panel and handles quote and payment collection tracking on the same screen. We also cover industry-independent selection criteria in our CRM software selection guide.

Heavy equipment softwareHeavy equipment softwarecustomer management softwarejob tracking softwareHeavy equipment otomasyonu
Comparison

Method comparison for Heavy equipment

Notebook/Excel, a general-purpose CRM and ÖzgürKod side by side.

CriteriaNotebook / ExcelGeneral (foreign) CRMÖzgürKod
Mesajlar Scattered across phones Mostly an extra module or extra fee WhatsApp, Instagram and web in one inbox
Reminders and follow-up Left to memory Needs setup and integration Follow-up date, notification and tasks ready
Customer history Between notebook, phone and email Yes, with generic fields On one card: messages, quote, payments, notes
Teamwork It’s unclear who is handling what Extra cost per user Assignment, tasks and record-based permissions
Language and pricing — Usually $ pricing, English support TL pricing, local support in Turkish
Starter Invisible cost in time Long setup, exchange rate risk 7-day free trial
Heavy equipment for

Starts at 2.500 ₺ / month

7-day free trial · No setup fee · Upgrade your plan any time

Every message answered late is an opportunity handed to a competitor.

If your average sale is ₺4,000: the monthly cost of your subscription is not even a single sale.

FAQ

Frequently asked questions

Have another question? Write to us and we’ll look at your workflow together.

What use is a CRM to a heavy equipment company?

Revenue in this business is protected by fast answers to availability questions, not missing contract end dates, and keeping track of contractor accounts receivable. The CRM collects rental and sales requests from WhatsApp, your website and Meta Lead Forms in one panel and runs the two in separate pipelines. You set up the machine catalog with prices, track the rental process and contract end dates with tasks, and keep service history and contractor payment terms in one place. Which machine is available, which return is coming up, which account is overdue — it's all on one screen.

How do I track machine availability and the rental period?

You run the rental process in one pipeline: Request, Quote, Contract, Delivery and Return stages. On each contract you define the rental period, the fee and the return date; you see from the pipeline which machine is on site on which date and answer a new request more precisely. As the return date approaches, a due-date notification from the task plan reminds you. The system is not a live calendar availability screen; but because the process and period ends are on record, you prevent machines from sitting idle or coming back late.

Does the system send contract end reminders automatically?

No. The system does not send scheduled messages to customers on its own — that is an honest limit. Here is how it works: you define the return date in the contract as a task; as the return day approaches, your team gets a due-date notification, so you don't miss taking the machine back or extending the period, and you call the customer yourself. If you want to send a bulk notice to contractors, you send a Meta-approved template with the campaign module. You decide when and to whom the reminder goes; the system makes sure contract end dates aren't forgotten.

Can I keep service and maintenance history by machine?

Yes. You turn every breakdown and maintenance request into a task card, record which machine it was for, what was replaced and the service note on the customer card and machine history; photos are added to the card too. When a new breakdown request comes in for the same machine, its history opens in one place and recurring problems become visible. You also track spare parts stock in the product catalog with a critical stock level, so you know whether a part is on hand before it ships. ÖzgürKod is not fleet telemetry or a vehicle tracking system; it organizes the service record and the process.

How do I track contractor accounts receivable and installment payments?

The same contractor can rent more than one machine; you define each rental fee and installment payment as an installment and track it as accounts receivable on the customer card. AI detects the payment receipt the contractor sends via WhatsApp and the payment is recorded on the card; overdue amounts stand out in the panel. For foreign-currency work you get reports in TRY, USD, EUR and GBP. ÖzgürKod does not collect online payments and is not accounting software; the payment proceeds through the bank as you know it, and the system makes clear how much is to be collected from whom and when.

Are machine and customer data safe under KVKK?

Yes. With role-based permissions, sales, rental, service and management run at different permission levels; a sales rep only sees their own customers, and pricing and accounts receivable data stay with authorized users. Data access is logged in compliance with KVKK (Turkey's personal data protection law); who viewed which card and when is on record. Contracts, payment receipts, service records and machine history are stored on the cards; duplicate prevention and rate limiting are active in bulk campaigns. You handle data deletion requests from the panel.

Heavy equipment software and CRM the same thing? Which one is ÖzgürKod?

In practice they describe the same need. Businesses usually search for "Heavy equipment software", "Heavy equipment software", "Heavy equipment job tracking software“ or “customer management software”; “CRM” is this solution is the international name. ÖzgürKod delivers all of these names on one platform: customer communication, appointments, quotes and orders, payment collection and reporting are all in one place. So whatever term you search with, the solution you reach is the same; you don’t need to set up separate software.

Manage your whole operation — from rentals to service — in one panel

7-day free trial, no credit card required. On day one, collect rental and sales requests in one inbox; by the end of the week, clearly see which machine's return is coming up and which account is overdue.