Hotel CRM: from reservation request to review the entire guest relationship in one panel
Hotel software, program and CRM on one platform: Hotel job tracking software, customer management software and sales automation with WhatsApp.
Collect reservation requests from WhatsApp, Instagram and your website in a unified inbox; handle quotes, agency relationships, pre- and post-stay guest communication and review management from the same screen. AI-powered CRM for hotels and accommodation businesses.
Which CRM software should be used for Hotel? ÖzgürKod is a CRM for Hotel businesses: WhatsApp and Instagram messages collect in one inbox, guest records, appointments and follow-ups all run from the same place. Setup takes minutes; try it free for 7 days.
Familiar problems at the front desk and in sales
OTA commissions, unanswered requests and guest relationships that fall through the cracks eat into both occupancy and profit margin.
The direct guest who goes to commission
When a guest asking about the price on WhatsApp gets a late reply, they book the same room through an OTA; 15-25% of every room sold goes to commission.
Requests that disappear at shift change
The morning team doesn't see the message that came in on the night shift; it's unclear who followed up on which request. Every unanswered request means an unsold room.
Reviews left to themselves
Happy guests aren't asked for reviews, and negative reviews go unanswered for days. A property whose rating drops can only sell the same room at a lower price.
What does ÖzgürKod do for hotels?
On top of general CRM tools, workflows tailored to your accommodation operation.
Every stage of the guest journey in one flow
- Collect reservation requests from WhatsApp, Instagram and your website in one inbox; no message goes unclaimed, even across shift changes
- Send a quote based on dates, room type and number of guests within minutes; if there's no reply, an automatic follow-up message kicks in
- Keep allotment agreements, conversation history and period performance on agency and tour operator records
- Automatically send guests a pre-stay welcome, a check-in day notification and a post-checkout thank-you
- Automatically ask departing happy guests for a review; announce seasonal campaigns to past guests with bulk messages
A booking request from WhatsApp, Instagram, or your website automatically becomes a guest card with the date, number of guests, and source attached.
A price quote by room type and date goes out in minutes; a prepayment link is sent and the confirmed booking is recorded.
A welcome and directions message goes out automatically before check-in; requests during the stay are routed to the right department from a single inbox.
A thank-you and review request message is sent automatically; the guest card joins the loyalty list and is reached again in seasonal campaigns.
Not from a personal phone, but from the business line
Don't let Guest messages get lost on employees' phones; the line belongs to the business, the history belongs to the CRM.
In minutes with a QR code, or with the official WhatsApp Cloud API. You can keep using the WhatsApp Business app on your phone and connect the same number to the CRM at the same time (coexistence).
The chatbot answers common questions and collects guest information; a member of your team takes over the conversation whenever you want.
Send an announcement or reminder to the guest group you choose with a Meta-approved template; see how many people it reached and how many read it.
Auto-reply to a “price?” comment on your post and send the details by DM; the person who commented also lands in the inbox.
Don't track everything yourself; let it tell you what matters
It reads messages, surfaces who is waiting for a reply and what's at risk, and starts your day with a summary.
Know who to get back to first
- Message analysis: urgency, satisfaction, buying intent and risk; complaints and urgent requests are separated.
- Awaiting reply: unanswered conversations and messages requesting an appointment in one list.
- Today's tasks: a short morning summary showing who you need to follow up with that day.
- Ask a question: type questions like “How many new guest came in this month?” and get answers from your data.
AI features run on accounts with AI analysis turned on; when it's off, messages, appointments and follow-ups run on rules.
Messages, quote, payment collection and your team — in one account
When a guest writes, their history, open quote and balance are on the same card. You don't need to make your team install a second app.
Guest cardMessages, appointments, quotes, payments and notes on one card; even if the team member changes, the history stays with the business.
Team and permissionsAssign records to team members; if you want, each person sees only their own guests.
Track it from ad to customerLeads from Meta ad forms land in the record together with their source.
Full power on your phoneThe panel is mobile-friendly; reply to a message, reschedule an appointment, add a note from your phone.
The tools you need in one place
Click any one to explore it in detail.
Unified inbox
WhatsApp, Instagram DMs and comments, Messenger, Telegram, TikTok and web chat on one screen.
Appointments and reminders
An online booking page, WhatsApp reminders, and a calendar that updates with “Coming / Cancel / Another time” replies.
Lead Pool and sales process
Track leads by temperature and stage, so you never miss a record whose follow-up date has passed.
Quotes and deals
Prepare an itemized quote in minutes, send it as a PDF, and track its status.
Payments and payment collection
Deposit, partial payment and balance; see who owes how much on their card.
Team task tracking
Assign work to a person, slot it into their free time, and catch overdue work with a notification.
Chatbot
24/7 answers to common questions, information collection and handover to your team.
WhatsApp campaigns
Bulk messages to the group you choose with an approved template; delivered and read tracking.
Metrics and reports
New leads, response times, won and lost records on a single dashboard.
Product and service catalog
Enter your services and prices once; use them in quotes and in chat.
Wherever your Guest write from
Messages from every channel land in the same inbox; the conversation is assigned to one of your team members and merges into the guest card.
- WhatsAppCloud API or QR
- InstagramDMs and comments
- MessengerYour Facebook page
- TelegramYour Telegram bot
- TikTokDM
- Web chatThe widget on your site
- Meta ad formsWith the ad source
Connect Telegram with your own bot token, Instagram and Messenger with your Meta account, and WhatsApp with a QR code or via the Cloud API. Unified inbox →
What should you look for when choosing a CRM for Hotel?
Before you decide, evaluate your candidates against these 5 criteria.
5 criteria
- A module ready for your industry. Instead of adapting a generic CRM for months Hotel choose a system that is ready on day one for your workflow (record fields, tags, reminder templates).
- WhatsApp and Instagram integration. In Turkey guest most communication comes through WhatsApp and Instagram; a CRM that does not offer a unified inbox through the official API leaves half the work outside.
- Automatic reminders and follow-up. Appointment, payment and repeat reminders should live in the system, not in memory; every missed reminder is lost revenue.
- Turkish-language support and TL pricing. Dollar-based foreign tools carry exchange rate risk and an English-only support barrier; TL pricing and Turkish-language setup support make total cost predictable.
- Free trial and cancellation without commitment. Try it with your own data before you decide: choose a solution that requires no credit card, offers at least a 7-day free trial and can be canceled whenever you want.
Hotel program, software or CRM?
Most business owners search for the solution they need as “Hotel program,” “Hotel software,” “Hotel job tracking software” or “Hotel customer management software.” “CRM” is the international name for this solution, and the need is the same: keep guest information in one place, never miss a request, and bring order to your work.
As a Hotel automation, ÖzgürKod gathers guest messages from WhatsApp, Instagram and the web in one panel and handles quote and payment collection tracking on the same screen. We also cover industry-independent selection criteria in our CRM software selection guide.
Method comparison for Hotel
Notebook/Excel, a general-purpose CRM and ÖzgürKod side by side.
| Criteria | Notebook / Excel | General (foreign) CRM | ÖzgürKod |
|---|---|---|---|
| Mesajlar | Scattered across phones | Mostly an extra module or extra fee | WhatsApp, Instagram and web in one inbox |
| Reminders and follow-up | Left to memory | Needs setup and integration | Follow-up date, notification and tasks ready |
| Guest history | Between notebook, phone and email | Yes, with generic fields | On one card: messages, quote, payments, notes |
| Teamwork | It’s unclear who is handling what | Extra cost per user | Assignment, tasks and record-based permissions |
| Language and pricing | — | Usually $ pricing, English support | TL pricing, local support in Turkish |
| Starter | Invisible cost in time | Long setup, exchange rate risk | 7-day free trial |
Starts at 2.500 ₺ / month
7-day free trial · No setup fee · Upgrade your plan any time
Every message answered late is an opportunity handed to a competitor.
If your average sale is ₺4,000: the monthly cost of your subscription is not even a single sale.
Frequently asked questions
Have another question? Write to us and we’ll look at your workflow together.
Does hotel CRM replace a channel manager or PMS?
No. It complements them. The PMS manages room and booking operations, and the channel manager manages OTA distribution; hotel CRM takes on guest communication, requests, agency relationships, and post-stay follow-up. ÖzgürKod is used alongside your existing systems.
How does it increase direct bookings?
It makes sure requests from WhatsApp and Instagram get fast, templated replies. It alerts the team about requests left unanswered and sends the follow-up message automatically. Campaign announcements to past guests also bring repeat bookings with no commission.
How do I manage agency and tour operator relationships?
Each agency's card holds its allotment agreements, rate periods, meeting notes, and the number of room nights it has brought. The system raises an alert for agencies whose volume is falling or that haven't been contacted in a long time, so you go into seasonal talks prepared with data.
Can I communicate with foreign guests in different languages?
Yes. Incoming messages are translated automatically, and you can reply with ready-made templates in multiple languages, including English, Arabic, German, and Russian. All correspondence, whatever the language, is recorded on the guest card in the same inbox.
The front desk team works in shifts — won't message tracking get confusing?
No. All conversations stay in a single inbox; you can see who each request is assigned to, whether it has been answered, and what stage it's at. When shifts change, the new team picks up where the last one left off, and unassigned requests show up in the list.
Hotel software and CRM the same thing? Which one is ÖzgürKod?
In practice they describe the same need. Businesses usually search for "Hotel software", "Hotel software", "Hotel job tracking software“ or “customer management software”; “CRM” is this solution is the international name. ÖzgürKod delivers all of these names on one platform: guest communication, appointments, quotes and orders, payment collection and reporting are all in one place. So whatever term you search with, the solution you reach is the same; you don’t need to set up separate software.
Solutions for similar businesses
Try it before you lose the next guest to an OTA
Free for 7 days, no card details required. Gather your booking requests in one panel on day one; by the end of the week, see how many direct bookings you got.