Hospital & medical center CRM: every department’s messages with the right team, in one panel
Hospital software, program and CRM on one platform: Hospital appointment software, customer management software and sales automation with WhatsApp.
Appointment calls tying up the switchboard, conversations scattered across each department’s own WhatsApp, corporate agreements no one can track... ÖzgürKod brings all channels together in one panel; the chatbot routes the patient to their department, the conversation is assigned to a rep in that department, and management follows the whole picture from a single screen.
Which CRM software should be used for Hospital? ÖzgürKod is a CRM for Hospital businesses: High-volume messaging across branches is routed to the right department by a chatbot and assigned to a sales rep; corporate agreements and patient communication in one panel. Setup takes minutes; try it free for 7 days.
Many departments, many channels, one mess
When each department sets up its own system on its own phone, the institution’s shared memory is lost.
A busy switchboard drives patients away
The appointment line locks up in the morning; patients on hold hang up and turn to another institution. Much of the call traffic — appointment changes, directions, prices — could move to messaging, but it all rests on the switchboard.
A separate WhatsApp for each department
Radiology has its own number, physical therapy its own, the front desk its own... When a patient writes to the wrong department, the message gets passed from hand to hand. Conversations live in the memory of the staff member holding that phone, not the institution; information is lost during leave and handovers.
After-hours requests pile up until morning
Appointment requests that come in evenings and on weekends roll over into a queue for the morning shift. In the first hours, urgent matters can't be told apart from routine ones among dozens of conversations awaiting a reply — and patients who get a late response are lost.
Corporate agreements go untracked
Special price lists and contract terms for partner companies sit in separate files. When an employee of a partner company arrives, the discount rate is confirmed by phone traffic; an agreement past its renewal date is only remembered when the company asks.
Complaints caught too late
A patient unhappy with waiting times or communication reports it by message first. If the reply is late, the same complaint grows into a public post on social media. There is no mechanism to catch complaints early and route them to the right department.
Campaign ROI can't be measured
Ad budget goes to check-up and screening campaigns, but there is no way to report how many inquiries came from each campaign or how many turned into appointments. Marketing budget is allocated by department on guesswork, not data.
What does ÖzgürKod do for hospitals and medical centers?
Workflows that bring patient communication together under one roof at enterprise scale.
The patient journey: from first message to regular follow-up
- Collect every patient request from WhatsApp, Instagram, web forms and Meta Lead Forms in one inbox, and record each conversation with a source tag
- Let patients pick their department through the chatbot's branching flow; assign the conversation to a rep in that department and balance the load with round-robin distribution
- Let AI classify messages so complaints, urgent requests and pricing questions are kept apart; route complaints to the relevant department manager before they escalate
- Record corporate partner companies along with their price lists; prepare health screening quotes as a PDF and track them through a status flow (sent/approved)
- Handle international patient correspondence with automatic translation; reply to each patient in their own language using ready-made templates in 8 languages
- Report how many patients each ad brought to which department with campaign-based lead tracking and the Meta Ad ROI Center
A patient writes on WhatsApp, fills in a web form or asks on Instagram; the request lands in one inbox with a source tag.
The chatbot branching flow clarifies the patient's department and request; the conversation is assigned to a rep in that department, and outside office hours the chatbot sends the first reply.
Appointment requests are handled from the panel; the online appointment page and Google Calendar sync keep department calendars up to date.
For procedures that need preparation (fasting, medication schedule), information is sent in one click with an approved template; foreign patients receive it in their own language.
The patient's full correspondence history and notes are ready on their card; the front desk greets the patient without making them retell their story from the start.
A follow-up appointment is scheduled; satisfaction and complaint messages reach the relevant department through AI classification, and institutional memory builds up on the card.
Patients due for a check-up and corporate partner companies are segmented; information campaigns are sent to the right targets with approved templates.
Not from a personal phone, but from the business line
Don't let Patient messages get lost on employees' phones; the line belongs to the business, the history belongs to the CRM.
In minutes with a QR code, or with the official WhatsApp Cloud API. You can keep using the WhatsApp Business app on your phone and connect the same number to the CRM at the same time (coexistence).
The chatbot answers common questions and collects patient information; a member of your team takes over the conversation whenever you want.
Send an announcement or reminder to the patient group you choose with a Meta-approved template; see how many people it reached and how many read it.
Auto-reply to a “price?” comment on your post and send the details by DM; the person who commented also lands in the inbox.
Don't track everything yourself; let it tell you what matters
It reads messages, surfaces who is waiting for a reply and what's at risk, and starts your day with a summary.
Know who to get back to first
- Message analysis: urgency, satisfaction, buying intent and risk; complaints and urgent requests are separated.
- Awaiting reply: unanswered conversations and messages requesting an appointment in one list.
- Today's tasks: a short morning summary showing who you need to follow up with that day.
- Ask a question: type questions like “How many new patient came in this month?” and get answers from your data.
AI features run on accounts with AI analysis turned on; when it's off, messages, appointments and follow-ups run on rules.
Messages, appointment, payment collection and your team — in one account
When a patient writes, their history, open quote and balance are on the same card. You don't need to make your team install a second app.
Patient cardMessages, appointments, quotes, payments and notes on one card; even if the team member changes, the history stays with the business.
Team and permissionsAssign records to team members; if you want, each person sees only their own patients.
Track it from ad to customerLeads from Meta ad forms land in the record together with their source.
Full power on your phoneThe panel is mobile-friendly; reply to a message, reschedule an appointment, add a note from your phone.
The tools you need in one place
Click any one to explore it in detail.
Unified inbox
WhatsApp, Instagram DMs and comments, Messenger, Telegram, TikTok and web chat on one screen.
Appointments and reminders
An online booking page, WhatsApp reminders, and a calendar that updates with “Coming / Cancel / Another time” replies.
Lead Pool and sales process
Track leads by temperature and stage, so you never miss a record whose follow-up date has passed.
Quotes and deals
Prepare an itemized quote in minutes, send it as a PDF, and track its status.
Payments and payment collection
Deposit, partial payment and balance; see who owes how much on their card.
Team task tracking
Assign work to a person, slot it into their free time, and catch overdue work with a notification.
Chatbot
24/7 answers to common questions, information collection and handover to your team.
WhatsApp campaigns
Bulk messages to the group you choose with an approved template; delivered and read tracking.
Metrics and reports
New leads, response times, won and lost records on a single dashboard.
Product and service catalog
Enter your services and prices once; use them in quotes and in chat.
Wherever your Patient write from
Messages from every channel land in the same inbox; the conversation is assigned to one of your team members and merges into the patient card.
- WhatsAppCloud API or QR
- InstagramDMs and comments
- MessengerYour Facebook page
- TelegramYour Telegram bot
- TikTokDM
- Web chatThe widget on your site
- Meta ad formsWith the ad source
Connect Telegram with your own bot token, Instagram and Messenger with your Meta account, and WhatsApp with a QR code or via the Cloud API. Unified inbox →
What should you look for when choosing a CRM for Hospital?
Before you decide, evaluate your candidates against these 5 criteria.
5 criteria
- A module ready for your industry. Instead of adapting a generic CRM for months Hospital choose a system that is ready on day one for your workflow (record fields, tags, reminder templates).
- WhatsApp and Instagram integration. In Turkey patient most communication comes through WhatsApp and Instagram; a CRM that does not offer a unified inbox through the official API leaves half the work outside.
- Automatic reminders and follow-up. Appointment, payment and repeat reminders should live in the system, not in memory; every missed reminder is lost revenue.
- Turkish-language support and TL pricing. Dollar-based foreign tools carry exchange rate risk and an English-only support barrier; TL pricing and Turkish-language setup support make total cost predictable.
- Free trial and cancellation without commitment. Try it with your own data before you decide: choose a solution that requires no credit card, offers at least a 7-day free trial and can be canceled whenever you want.
Hospital program, software or CRM?
Most business owners search for the solution they need as “Hospital program,” “Hospital software,” “Hospital appointment software” or “Hospital customer management software.” “CRM” is the international name for this solution, and the need is the same: keep patient information in one place, never miss a request, and bring order to your work.
As a Hospital automation, ÖzgürKod gathers patient messages from WhatsApp, Instagram and the web in one panel and handles appointment and payment collection tracking on the same screen. We also cover industry-independent selection criteria in our CRM software selection guide.
Method comparison for Hospital
Notebook/Excel, a general-purpose CRM and ÖzgürKod side by side.
| Criteria | Notebook / Excel | General (foreign) CRM | ÖzgürKod |
|---|---|---|---|
| Mesajlar | Scattered across phones | Mostly an extra module or extra fee | WhatsApp, Instagram and web in one inbox |
| Reminders and follow-up | Left to memory | Needs setup and integration | Follow-up date, notification and appointment reminders ready |
| Patient history | Between notebook, phone and email | Yes, with generic fields | On one card: messages, appointment, payments, notes |
| Teamwork | It’s unclear who is handling what | Extra cost per user | Assignment, tasks and record-based permissions |
| Language and pricing | — | Usually $ pricing, English support | TL pricing, local support in Turkish |
| Starter | Invisible cost in time | Long setup, exchange rate risk | 7-day free trial |
Starts at 2.500 ₺ / month
7-day free trial · No setup fee · Upgrade your plan any time
A no-show appointment isn’t an empty hour — it’s an hour you’ve already paid for.
If you charge ₺1,000 per service: the monthly cost of your subscription equals 3 appointments.
Frequently asked questions
Have another question? Write to us and we’ll look at your workflow together.
What is a CRM for hospitals used for?
It manages the area your hospital information system (HBYS) doesn't: patient communication. Requests from WhatsApp, Instagram and web forms are gathered in one panel; the chatbot routes patients to their department, and conversations are assigned to the relevant department. Corporate agreements, campaign tracking and satisfaction communication sit under the same roof. The results: the switchboard load eases, messages move from departments' personal phones to the organization's controlled system, and management monitors all communication traffic through reports.
Does it replace our HBYS or hospital automation system?
No. ÖzgürKod is not an HBYS that handles examination records, tests and billing; it is a communication and marketing layer that works alongside it. Patient messages, appointment requests, campaign management, corporate agreement tracking and reporting run in ÖzgürKod, while your medical record setup stays in your existing system. There is also a ready-made health & dental module that offers treatment plans and PDF quotes for dental practices and outpatient clinics.
How are patients routed to the right department?
Built with a visual flow builder, the chatbot asks the patient to choose a department and a request type: appointment, pricing information, follow-up question and so on. Based on the selection, the conversation is routed to the sales rep pool of the relevant department; round-robin distribution shares the workload evenly across the team. With role-based access, each department sees only its own conversations; management monitors all of them. Outside business hours, the chatbot sends the first reply, and in the morning the team takes over a queue that has been classified and assigned.
How is patient data protected under KVKK (Turkey's personal data protection law)?
In corporate healthcare communication, the most common source of KVKK (Turkey's personal data protection law) violations is correspondence kept on personal phones; ÖzgürKod moves this traffic into the organization's access-controlled panel. With role-based permissions, each team member accesses only the data their role requires; the “team members see only their own customers” restriction can be enforced. Every access to every record is logged. Deletion and correction requests are managed through the panel.
How do I manage corporate contract companies?
Each contract company is saved in the system with its own price list, so the terms that apply when a company employee arrives are clear and undisputed. Health screening and check-up quotes are prepared with a PDF template and tracked with a status flow such as Preparing, Sent, Approved. Correspondence with the company representative collects on the company card; periodic payments sit in the payment tracking module with their due dates. Agreements approaching renewal are assigned to their owner as tasks.
How large a team does it take to handle heavy message traffic?
Much of the traffic consists of repeating questions: directions, working hours, appointment changes. The chatbot handles these 24/7; the remaining conversations are classified by AI and distributed to sales reps with round-robin. Quick reply templates reduce frequent answers to a single click; the sales rep performance report shows who resolved how many conversations. So the same team manages several times the demand it could handle by phone, all on record; and the report shows you the right team size.
Hospital software and CRM the same thing? Which one is ÖzgürKod?
In practice they describe the same need. Businesses usually search for "Hospital software", "Hospital software", "Hospital appointment software“ or “customer management software”; “CRM” is this solution is the international name. ÖzgürKod delivers all of these names on one platform: patient communication, appointments, quotes and orders, payment collection and reporting are all in one place. So whatever term you search with, the solution you reach is the same; you don’t need to set up separate software.
Solutions for similar businesses
Bring your organization's communication under one roof
7-day free trial, no credit card required. Connect your channels and set up chatbot routing on day one; by the end of the week, see the message report by department.