For laboratories and imaging centers

Laboratory & imaging CRM: from appointment to result notification one panel

Laboratory software, program and CRM on one platform: Laboratory appointment software, customer management software and sales automation with WhatsApp.

Phone calls asking “are my results ready?” tying up the front desk, messages asking whether fasting is required, institution agreements scattered across Excel... ÖzgürKod brings patient communication together in one panel; the chatbot answers prep questions, and you notify patients with a template in one click when results are ready.

One panelWhatsApp · Instagram · Web
7/24Prep questions with chatbot
Price listsInstitution-based agreement tracking
Quick answer

Which CRM software should be used for Laboratory? ÖzgürKod is a CRM for Laboratory businesses: From “Is my result ready?” call traffic to institutional agreements; appointments, notifications and current account tracking for laboratories on a single panel. Setup takes minutes; try it free for 7 days.

Message center
Inbox
Sound familiar?

A line at the front desk, a second line on the phone

Collecting a sample takes minutes; the communication traffic around it swallows the day.

“Is my result ready?” calls

Most of the day goes to calls asking about results; front desk staff are torn between the patient in front of them and the one on the phone. The same patient calls three times in a day; a call that never gets through comes back as dissatisfaction.

Institution agreements scattered across Excel

Discounted price lists for contracted clinics and physicians sit in different files, some of them old versions. Which price applies to a referred patient gets confirmed by phone; a wrong list turns into an account dispute at the end of the month.

The same prep questions every day

“Should I come in fasting?”, “Should I take my medication?”, “Do I need to drink water before the ultrasound?” The same questions are answered one by one dozens of times every day; a patient who arrives unprepared has their appointment wasted, and the day's schedule slips.

At-home sample coordination lost in phone traffic

At-home blood draw requests are taken by phone and written on paper; address, time and team assignment are handled verbally. The team goes to the wrong address, the patient waits past their slot; every failed visit means a second trip.

Institution accounts get tangled at month end

The monthly volume and payments of contracted institutions are tallied by hand; which institution owes what, whose payment for which period is late, days are lost in reconciliation emails. An institution whose referral volume is dropping goes unnoticed until the month closes.

After-hours appointment requests slip away

A patient who writes in the evening gets no answer until morning; someone who wants an early test goes to the first lab that replies. Nobody can measure how many after-hours requests are lost.

For Testing laboratory & imaging

What does ÖzgürKod do for labs and imaging centers?

Flows that move the front desk and phone load into the panel and put the institutional side on record.

Patient journey: from appointment to result delivery

  • Collect all patient messages from WhatsApp, Instagram and your web form in one inbox; let AI classify urgent requests, complaints and price inquiries
  • Let the chatbot answer fasting, medication and prep questions 24/7; route appointment requests to your online booking page and hand special cases to staff
  • When results are ready, send the patient an approved WhatsApp template in one click; “are they ready?” calls no longer tie up the front desk
  • Record contracted clinics and physicians with institution-based price lists; track referral traffic on the company card and send quotes as PDF
  • Assign at-home sample requests to your team as tasks; address and time on the task card, due-date notifications with the field team
  • Track institution accounts with a payment schedule in payment collection; see which institution's volume rose and which fell with a period-comparison sales report
Appointments & institution tracking — ÖzgürKod CRM
1
First contact

The patient writes with a price or prep question; the message lands in one inbox with a source tag, and the chatbot answers common questions instantly.

2
Appointment

The patient picks a time on the online booking page; Google Calendar sync keeps sample and imaging schedules from overlapping.

3
Prep information

Fasting and medication rules are sent in one click with a template before the appointment; the share of patients arriving unprepared drops.

4
Sample / scan day

The patient's message history and notes are ready on the card; at-home sample visits are assigned to teams on the task board.

5
Result notification

When results are ready, the patient gets a notification with a template; how to collect them (at the branch/from their physician) is made clear in the message.

6
Accounts & payment collection

Institution referrals accumulate on the company card; monthly accounts are tracked with a payment schedule, and reconciliation drops to minutes with a report.

7
Ongoing follow-up

Patients due for their annual check-up and institutions whose volume has dropped are segmented; the outreach campaign goes out with an approved template.

WhatsApp and Instagram

Not from a personal phone, but from the business line

Don't let Patient messages get lost on employees' phones; the line belongs to the business, the history belongs to the CRM.

In minutes with a QR code, or with the official WhatsApp Cloud API. You can keep using the WhatsApp Business app on your phone and connect the same number to the CRM at the same time (coexistence).

The chatbot answers common questions and collects patient information; a member of your team takes over the conversation whenever you want.

Send an announcement or reminder to the patient group you choose with a Meta-approved template; see how many people it reached and how many read it.

Auto-reply to a “price?” comment on your post and send the details by DM; the person who commented also lands in the inbox.

Connect with a QR codeScan it with WhatsApp on your phone; no template needed.
Official Cloud APIMessages arrive even when the phone is off; approved templates and reply buttons.
Alongside the appYour WhatsApp Business app keeps working, and conversations also land in the CRM.
Hello, are you open on weekends?23:14
Hello! We're open Saturday 10:00–17:00. How can I help you?23:14
I also have a specific question23:15
A team member took over the conversation
SA
selin.awhat's the price?2 min
İŞ
your businessHi Selin, we've sent the details by DM 🙂auto-reply · now
AI

Don't track everything yourself; let it tell you what matters

It reads messages, surfaces who is waiting for a reply and what's at risk, and starts your day with a summary.

Know who to get back to first

  • Message analysis: urgency, satisfaction, buying intent and risk; complaints and urgent requests are separated.
  • Awaiting reply: unanswered conversations and messages requesting an appointment in one list.
  • Today's tasks: a short morning summary showing who you need to follow up with that day.
  • Ask a question: type questions like “How many new patient came in this month?” and get answers from your data.

AI features run on accounts with AI analysis turned on; when it's off, messages, appointments and follow-ups run on rules.

No separate tools to set up

Messages, appointment, payment collection and your team — in one account

When a patient writes, their history, open quote and balance are on the same card. You don't need to make your team install a second app.

Try free for 7 days

Patient cardMessages, appointments, quotes, payments and notes on one card; even if the team member changes, the history stays with the business.

Team and permissionsAssign records to team members; if you want, each person sees only their own patients.

Track it from ad to customerLeads from Meta ad forms land in the record together with their source.

Full power on your phoneThe panel is mobile-friendly; reply to a message, reschedule an appointment, add a note from your phone.

Channels and connections

Wherever your Patient write from

Messages from every channel land in the same inbox; the conversation is assigned to one of your team members and merges into the patient card.

  • WhatsAppCloud API or QR
  • InstagramDMs and comments
  • MessengerYour Facebook page
  • TelegramYour Telegram bot
  • TikTokDM
  • Web chatThe widget on your site
  • Meta ad formsWith the ad source

Connect Telegram with your own bot token, Instagram and Messenger with your Meta account, and WhatsApp with a QR code or via the Cloud API. Unified inbox →

Web form Google Calendar iCloud Calendar
Selection guide

What should you look for when choosing a CRM for Laboratory?

Before you decide, evaluate your candidates against these 5 criteria.

5 criteria

  1. A module ready for your industry. Instead of adapting a generic CRM for months Laboratory choose a system that is ready on day one for your workflow (record fields, tags, reminder templates).
  2. WhatsApp and Instagram integration. In Turkey patient most communication comes through WhatsApp and Instagram; a CRM that does not offer a unified inbox through the official API leaves half the work outside.
  3. Automatic reminders and follow-up. Appointment, payment and repeat reminders should live in the system, not in memory; every missed reminder is lost revenue.
  4. Turkish-language support and TL pricing. Dollar-based foreign tools carry exchange rate risk and an English-only support barrier; TL pricing and Turkish-language setup support make total cost predictable.
  5. Free trial and cancellation without commitment. Try it with your own data before you decide: choose a solution that requires no credit card, offers at least a 7-day free trial and can be canceled whenever you want.

Laboratory program, software or CRM?

Most business owners search for the solution they need as “Laboratory program,” “Laboratory software,” “Laboratory appointment software” or “Laboratory customer management software.” “CRM” is the international name for this solution, and the need is the same: keep patient information in one place, never miss a request, and bring order to your work.

As a Laboratory automation, ÖzgürKod gathers patient messages from WhatsApp, Instagram and the web in one panel and handles appointment and payment collection tracking on the same screen. We also cover industry-independent selection criteria in our CRM software selection guide.

Laboratory softwareLaboratory softwarecustomer management softwareappointment softwareLaboratory otomasyonu
Comparison

Method comparison for Laboratory

Notebook/Excel, a general-purpose CRM and ÖzgürKod side by side.

CriteriaNotebook / ExcelGeneral (foreign) CRMÖzgürKod
Mesajlar Scattered across phones Mostly an extra module or extra fee WhatsApp, Instagram and web in one inbox
Reminders and follow-up Left to memory Needs setup and integration Follow-up date, notification and appointment reminders ready
Patient history Between notebook, phone and email Yes, with generic fields On one card: messages, appointment, payments, notes
Teamwork It’s unclear who is handling what Extra cost per user Assignment, tasks and record-based permissions
Language and pricing — Usually $ pricing, English support TL pricing, local support in Turkish
Starter Invisible cost in time Long setup, exchange rate risk 7-day free trial
Laboratory for

Starts at 2.500 ₺ / month

7-day free trial · No setup fee · Upgrade your plan any time

A no-show appointment isn’t an empty hour — it’s an hour you’ve already paid for.

If you charge ₺1,000 per service: the monthly cost of your subscription equals 3 appointments.

FAQ

Frequently asked questions

Have another question? Write to us and we’ll look at your workflow together.

What is a CRM for in a testing lab?

It manages the communication and customer side of your lab, not the instruments and testing side. Patient messages collect in one panel; the chatbot answers preparation questions, and appointments connect to the calendar. When a result is ready, the patient is notified with a template, so “is it out yet?” calls drop. On the corporate side, partner clinics and physicians’ price lists, referral traffic and account tracking are all recorded. Front-desk staff focus on the patient in front of them instead of the phone queue.

Are test results sent to patients automatically?

No. The system does not send results or messages on its own — let us state that clearly. The correct flow is this: with one click you send a “your results are ready” notice to patients whose results are ready, using a Meta-approved WhatsApp template, and you specify the delivery method in the message. If several patients need the same notice at once, you send in bulk with the campaigns module. How the result itself is delivered — at the branch, through the physician — stays up to your procedure.

How do I manage partner organizations and price lists?

Each partner clinic, physician or business is saved on its own card; with the price lists feature in the product and service catalog, you define a discounted list specific to that organization. For a patient who comes by referral, the applicable price is clear and undisputed. When talking to a new organization, you prepare your quote with a PDF template and track it through the Sent/Approved status flow. All correspondence with the organization’s contact person collects on the company card; a period-over-period sales report shows early which organization’s volume is falling.

How is patient data protected under KVKK (Turkey's personal data protection law)?

Health data is special-category personal data, and ÖzgürKod is built accordingly. With role-based permissions, front desk, field team and management work with different rights; each team member reaches only the records their role requires. All access is logged: you can trace who opened which patient card and when. Correspondence is kept in the organization’s panel rather than on staff members’ personal phones. Deletion and correction requests are managed through the panel.

Can I manage a home sample collection service in the system?

Yes. When a request for home blood collection comes in, you open a task linked to the patient card: the address, time and assigned team stay on the task card, and a due-date notification goes to the team. All of the day’s home visits appear on one screen on the task board; a completed task is closed with a checklist. Before the visit, preparation information is sent to the patient with a template. The era of requests taken by phone, written on paper and then lost is over; a visit that goes wrong is noticed immediately.

Does it replace our existing laboratory software (LIS)?

No. ÖzgürKod is not an LIS that runs test processes, instrument integration or result reporting; it is a communication and customer management layer that works alongside yours. Your sample and analysis flow continues in your existing system; patient messages, appointments, notifications, organization agreements and payment collection tracking run in ÖzgürKod. The two systems cover separate areas; this requires an add-on installation, not a migration project, and you can start using it the same day.

Laboratory software and CRM the same thing? Which one is ÖzgürKod?

In practice they describe the same need. Businesses usually search for "Laboratory software", "Laboratory software", "Laboratory appointment software“ or “customer management software”; “CRM” is this solution is the international name. ÖzgürKod delivers all of these names on one platform: patient communication, appointments, quotes and orders, payment collection and reporting are all in one place. So whatever term you search with, the solution you reach is the same; you don’t need to set up separate software.

Put an end to “Are my results ready yet?” traffic today

Free for 7 days, no credit card required. On day one, connect WhatsApp and teach the chatbot your preparation questions; watch the phone queue at the front desk shrink.