Preschool & daycare CRM: from the first question to enrollment all parent communication in one panel
Preschool & daycare software, program and CRM on one platform: Preschool & daycare appointment software, customer management software and sales automation with WhatsApp.
From the mother messaging on Instagram at night to the father asking about availability through a web form, every inquiry lands in one inbox. Trial day appointments, enrollment, tuition and receipt tracking, parent announcements — all on the same screen. AI-powered CRM for preschools and daycares.
Which CRM software should be used for Preschool & daycare? ÖzgürKod is a CRM for Preschool & daycare businesses: From availability questions to trial days, from tuition tracking to parent announcements — all of your daycare's parent communication in one panel. Setup takes minutes; try it free for 7 days.
The daily reality of daycare directors
Parent communication is your most sensitive area, yet far too busy to be carried on personal phones and notes scribbled in a notebook.
Availability questions that arrive at night
Mothers research after their children fall asleep; a message lands on Instagram at 23:00 asking "do you have space in the 3-year-old group?" During the morning rush, some of these messages disappear without ever getting a reply.
Missed trial days
A family invited for a trial day gets written in a notebook; the class teacher is not told that day and no preparation is made. A family not greeted at the door cools toward the school on the very first contact.
Fee tracking in a notebook
Who paid, who is three days late, whose receipt is still sitting in WhatsApp — the principal keeps it all in her head. When a parent is asked to pay a second time by mistake, the hurt it causes creates a loss of trust that is hard to repair.
Announcements sent one by one
Holiday days, events, menu changes... Every announcement is sent to parents one by one; no one knows who got it and who did not. When a parent who was not informed is left at the door, the school is still the one blamed.
Parent conversations on personal phones
Enrollment conversations run through teachers' and the principal's personal WhatsApp. When a team member leaves, the parent conversation history leaves with them; nothing remains with the school.
Instagram comments pile up
Dozens of parents write "can I get pricing info" under an event post and nobody gets to them in time; by then, the interested family has already started talking to another preschool.
What does ÖzgürKod do for preschools and daycare centers?
Real scenarios built around your preschool's day, from the enrollment conversation to fee tracking.
The parent journey from first question to year-end
- Collect Instagram DMs and comments, WhatsApp, Messenger and your web form in one inbox; a 24/7 chatbot gives the first reply to an after-hours availability question with age-group and program details, and hands the conversation to you when needed
- Tag prospective parents by age group; track the stages Pre-interview → School visit → Trial day → Enrollment in the pipeline, and see overdue prospects stand out on the dashboard
- Take school visit and trial day appointments through your online appointment page; with two-way Google Calendar sync, the principal and the class teacher are notified at the same time
- Set a due-date plan for fees; when a parent sends a receipt, AI detects the image, you record the payment with one click, and send a reminder to overdue fees with a one-click template
- Send holiday, event and menu announcements to an age-group segment in bulk with an approved WhatsApp template; duplicate-send protection prevents messaging the same parent twice
- Send an automatic DM to an Instagram comment that says "price"; sentiment filtering and toxic comment protection protect your school's reputation
An availability question from Instagram, WhatsApp or your web form becomes a parent card with a source tag; outside business hours, the chatbot gives the first reply.
Program, fee and shuttle details are shared in seconds with ready-made quick reply templates; the parent is tagged by age group.
The family picks a suitable time on your online appointment page; the visit is added to the principal's and teacher's calendars with Google Calendar.
The trial day is a separate stage in the pipeline; classroom preparation is assigned to the team with a task card and checklist, and any missing item shows up on the list.
For a parent who decides to enroll, contract and document steps are tracked with a task checklist; families who move to the enrollment stage appear on the dashboard.
A monthly fee plan is set; fees due are listed on the dashboard, AI detects the receipt a parent sends, and it is recorded.
Event and holiday announcements go out in bulk with an approved template; summer school and new-term enrollment campaigns are targeted at segments of current parents.
Not from a personal phone, but from the business line
Don't let Parent messages get lost on employees' phones; the line belongs to the business, the history belongs to the CRM.
In minutes with a QR code, or with the official WhatsApp Cloud API. You can keep using the WhatsApp Business app on your phone and connect the same number to the CRM at the same time (coexistence).
The chatbot answers common questions and collects parent information; a member of your team takes over the conversation whenever you want.
Send an announcement or reminder to the parent group you choose with a Meta-approved template; see how many people it reached and how many read it.
Auto-reply to a “price?” comment on your post and send the details by DM; the person who commented also lands in the inbox.
Don't track everything yourself; let it tell you what matters
It reads messages, surfaces who is waiting for a reply and what's at risk, and starts your day with a summary.
Know who to get back to first
- Message analysis: urgency, satisfaction, buying intent and risk; complaints and urgent requests are separated.
- Awaiting reply: unanswered conversations and messages requesting an appointment in one list.
- Today's tasks: a short morning summary showing who you need to follow up with that day.
- Ask a question: type questions like “How many new parent came in this month?” and get answers from your data.
AI features run on accounts with AI analysis turned on; when it's off, messages, appointments and follow-ups run on rules.
Messages, appointment, payment collection and your team — in one account
When a parent writes, their history, open quote and balance are on the same card. You don't need to make your team install a second app.
Parent cardMessages, appointments, quotes, payments and notes on one card; even if the team member changes, the history stays with the business.
Team and permissionsAssign records to team members; if you want, each person sees only their own parents.
Track it from ad to customerLeads from Meta ad forms land in the record together with their source.
Full power on your phoneThe panel is mobile-friendly; reply to a message, reschedule an appointment, add a note from your phone.
The tools you need in one place
Click any one to explore it in detail.
Unified inbox
WhatsApp, Instagram DMs and comments, Messenger, Telegram, TikTok and web chat on one screen.
Appointments and reminders
An online booking page, WhatsApp reminders, and a calendar that updates with “Coming / Cancel / Another time” replies.
Lead Pool and sales process
Track leads by temperature and stage, so you never miss a record whose follow-up date has passed.
Quotes and deals
Prepare an itemized quote in minutes, send it as a PDF, and track its status.
Payments and payment collection
Deposit, partial payment and balance; see who owes how much on their card.
Team task tracking
Assign work to a person, slot it into their free time, and catch overdue work with a notification.
Chatbot
24/7 answers to common questions, information collection and handover to your team.
WhatsApp campaigns
Bulk messages to the group you choose with an approved template; delivered and read tracking.
Metrics and reports
New leads, response times, won and lost records on a single dashboard.
Product and service catalog
Enter your services and prices once; use them in quotes and in chat.
Wherever your Parent write from
Messages from every channel land in the same inbox; the conversation is assigned to one of your team members and merges into the parent card.
- WhatsAppCloud API or QR
- InstagramDMs and comments
- MessengerYour Facebook page
- TelegramYour Telegram bot
- TikTokDM
- Web chatThe widget on your site
- Meta ad formsWith the ad source
Connect Telegram with your own bot token, Instagram and Messenger with your Meta account, and WhatsApp with a QR code or via the Cloud API. Unified inbox →
What should you look for when choosing a CRM for Preschool & daycare?
Before you decide, evaluate your candidates against these 5 criteria.
5 criteria
- A module ready for your industry. Instead of adapting a generic CRM for months Preschool & daycare choose a system that is ready on day one for your workflow (record fields, tags, reminder templates).
- WhatsApp and Instagram integration. In Turkey parent most communication comes through WhatsApp and Instagram; a CRM that does not offer a unified inbox through the official API leaves half the work outside.
- Automatic reminders and follow-up. Appointment, payment and repeat reminders should live in the system, not in memory; every missed reminder is lost revenue.
- Turkish-language support and TL pricing. Dollar-based foreign tools carry exchange rate risk and an English-only support barrier; TL pricing and Turkish-language setup support make total cost predictable.
- Free trial and cancellation without commitment. Try it with your own data before you decide: choose a solution that requires no credit card, offers at least a 7-day free trial and can be canceled whenever you want.
Preschool & daycare program, software or CRM?
Most business owners search for the solution they need as “Preschool & daycare program,” “Preschool & daycare software,” “Preschool & daycare appointment software” or “Preschool & daycare customer management software.” “CRM” is the international name for this solution, and the need is the same: keep parent information in one place, never miss a request, and bring order to your work.
As a Preschool & daycare automation, ÖzgürKod gathers parent messages from WhatsApp, Instagram and the web in one panel and handles appointment and payment collection tracking on the same screen. We also cover industry-independent selection criteria in our CRM software selection guide.
Method comparison for Preschool & daycare
Notebook/Excel, a general-purpose CRM and ÖzgürKod side by side.
| Criteria | Notebook / Excel | General (foreign) CRM | ÖzgürKod |
|---|---|---|---|
| Mesajlar | Scattered across phones | Mostly an extra module or extra fee | WhatsApp, Instagram and web in one inbox |
| Reminders and follow-up | Left to memory | Needs setup and integration | Follow-up date, notification and appointment reminders ready |
| Parent history | Between notebook, phone and email | Yes, with generic fields | On one card: messages, appointment, payments, notes |
| Teamwork | It’s unclear who is handling what | Extra cost per user | Assignment, tasks and record-based permissions |
| Language and pricing | — | Usually $ pricing, English support | TL pricing, local support in Turkish |
| Starter | Invisible cost in time | Long setup, exchange rate risk | 7-day free trial |
Starts at 2.500 ₺ / month
7-day free trial · No setup fee · Upgrade your plan any time
A no-show appointment isn’t an empty hour — it’s an hour you’ve already paid for.
If you charge ₺1,000 per service: the monthly cost of your subscription equals 3 appointments.
Frequently asked questions
Have another question? Write to us and we’ll look at your workflow together.
What is a CRM for in a preschool or daycare center?
It lets you follow a parent asking about availability from the first message through to enrollment: all channels come together in one inbox, trial day appointments are scheduled, fee and receipt tracking runs from the dashboard, and announcements go out in bulk. One thing to be clear about: ÖzgürKod is not an attendance or student development tracking app; its focus is parent acquisition, communication and payment collection tracking. Your in-classroom processes continue with your current method.
How will we keep up with messages that come in at night?
A 24/7 chatbot you build with the visual flow builder answers common questions instantly — age groups, program options, fees — and hands the conversation to a person for specific topics like availability. When you open the panel in the morning, you see the previous night's conversations with an AI summary: who is a hot lead, who just asked about price. So a parent who writes at night gets a first answer, and you don't have to check your phone outside working hours.
How do I send a bulk announcement to parents on WhatsApp?
You send through the official WhatsApp Cloud API with Meta-approved templates. You target by segment, tag or age group; for example, a holiday announcement goes to all parents while an event invitation goes only to the 4-year-old group. Duplicate send prevention stops a parent from getting the same message twice, and send-rate control plus automatic pausing when the error rate rises protect your number.
Does the system send fee reminders automatically?
No. ÖzgürKod does not send scheduled automatic messages, and we prefer to be honest about that. The payment due tracking screen lists overdue and upcoming fees for you every morning; with one click you send a template reminder, or use the campaigns module to send a bulk notice to parents with overdue payments. Receipts are detected by AI and recorded. The system does not collect payments online; it is a record-keeping and tracking tool.
Is data about children safe under KVKK (Turkey's personal data protection law)?
Yes. Child and parent information is especially sensitive data. In ÖzgürKod, role-based permissions mean each team member can access only the records they are authorized for, and all access is logged. Parent communications are kept in the institution-controlled panel instead of personal phones; even if a team member leaves, the data stays with the institution. Data deletion and correction requests are managed through the panel.
Is setup hard? We don't have a technical team.
You don't need one. ÖzgürKod is cloud-based; it requires no server setup and no technical expertise. Basic setup, including connecting Instagram and WhatsApp, is completed the same day; you prepare your quick reply templates and fee plans during a short onboarding. You can import your existing parent list with Excel/CSV, and our team supports you through the migration.
Preschool & daycare software and CRM the same thing? Which one is ÖzgürKod?
In practice they describe the same need. Businesses usually search for "Preschool & daycare software", "Preschool & daycare software", "Preschool & daycare appointment software“ or “customer management software”; “CRM” is this solution is the international name. ÖzgürKod delivers all of these names on one platform: parent communication, appointments, quotes and orders, payment collection and reporting are all in one place. So whatever term you search with, the solution you reach is the same; you don’t need to set up separate software.
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Don't miss the next enrollment question
7-day free trial, no credit card required. Connect Instagram and WhatsApp on day one; move your appointments and fee tracking to a single panel during the trial.