CRM for leather and leather goods: from boutique production to export customer tracking in one dashboard

Sales in a boutique leather business come from three directions: the Instagram storefront, trade fair contacts, and wholesale/corporate requests. CRM brings all three together on one dashboard; comments and DMs don’t get lost, custom order details stay written on the card, and trade fair customers are tracked with tags. Workshop deadlines move along on the task board, while deposits and balances progress in payment collection tracking. Export messages get fast replies with translation and multilingual templates. The commercial order behind the handwork moves from memory to records.

Instagram DMs and post comments are collected in a single inbox together with WhatsApp and website forms; a source tag records which channel each customer came from. You reply to “Price?” comments in seconds with a quick reply template; outside business hours the chatbot sends the first reply and hands serious requests to a person. AI classifies messages; conversations with real purchase intent move to the top, and the time left over from the workshop goes to the right customer.

You write the monogram letters, color, size and interior layout notes on the order card; reference photos the customer sends are attached to the card as files. Because the approval message stays in writing in the conversation history, there’s no “that’s not what I asked for” argument. Order operations status (cutting, stitching, ready) and payment status (deposit received, balance pending) are tracked separately; special-occasion deliveries are secured with task due dates.

You record everyone you meet at a trade fair with the “trade fair” tag and the fair’s name; duplicate protection prevents the same person from being recorded twice. After the fair, you send this segment a thank-you, catalog and price list campaign with a multilingual template; the sales pipeline shows who replied and who asked for samples. When a message arrives months later saying “we met at the fair,” the customer’s card, notes and the products they looked at are right in front of you; the relationship picks up where it left off.

No. ÖzgürKod does not send scheduled or automatic messages; you always start the campaign yourself. What you can do: segment your customers (wholesale, trade fair, custom buyers) and send the collection announcement in one go with a Meta-approved WhatsApp template; duplicate protection prevents double messages to the same person. It does not post automatically to your social media accounts either; your Instagram publishing calendar stays in your hands.

No. ÖzgürKod is a customer-sales-order layer; it does not calculate leather consumption, do cost accounting or schedule production, and it does not replace production planning. Its scope is the customer-facing side of storefront traffic, order details, workshop task tracking, shipping and payment collection. Model, stock and price information in the catalog is only as much as sales needs; it does not interfere with your workshop’s craft process, it keeps the commercial side in order.

In practice they describe the same need. Businesses usually search for "Leather goods software", "Leather goods software", "Leather goods inventory and sales tracking software“ or “customer management software”; “CRM” is this solution is the international name. ÖzgürKod delivers all of these names on one platform: customer communication, appointments, quotes and orders, payment collection and reporting are all in one place. So whatever term you search with, the solution you reach is the same; you don’t need to set up separate software.