Medical aesthetic CRM: requests flowing in from Instagram become appointments
Medical aesthetic software, program and CRM on one platform: Medical aesthetic appointment software, customer management software and sales automation with WhatsApp.
The flood of “price?” comments under Reels, the filler and laser questions waiting in your DMs, the message traffic that explodes during campaign season... All in one inbox. AI separates hot requests, comment automation moves the asker to DM, and the ROI report shows which ad brought in each client.
Which CRM software should be used for Medical aesthetic? ÖzgürKod is a CRM for Medical aesthetic businesses: Price questions flowing in from Instagram, campaign periods and appointment traffic in one panel; the return on ad spend in a report. Setup takes minutes; try it free for 7 days.
Ads Bring Leads. What Happens Next?
A flood of DMs during campaign season, unanswered comments the rest of the time; budget is spent but conversion can’t be tracked.
A flood of DMs during campaign season
When a discount announcement goes live, hundreds of messages come in within a day, and the front desk can’t keep up between patients. A prospective client who gets no reply in the first hour books an appointment in the DM inbox of another center running the same campaign.
The “price?” crowd in comments goes to waste
Dozens of people asking for prices under a post wait for a reply while the post goes stale. Nobody has time to DM each one individually; a highly engaged but zero-conversion audience builds up with every post and then disappears.
It’s unclear which ad brings in clients
A significant budget goes to Meta every month; the agency sends reports, but there’s no clear answer to “how many people who booked a treatment this month came from which ad.” Budget decisions rest on gut feeling, not data.
Pre-treatment instructions sent manually, one by one
Blood thinner warnings before filler, sun and hair removal rules before laser — every client gets them written out one by one. One instruction skipped on a busy day means a postponed treatment and an empty room the next day.
No-show clients, empty rooms
A client who forgets a session appointment or quietly gives up wastes device and staff time. Reminders are written by hand, so they’re inconsistent; there’s no standby list to fill the empty slot.
Consultation visits that never turn into decisions
A prospect comes in for a free consultation, says “I’ll think about it,” and leaves; the note stays on a piece of paper. A prospect who isn’t called within a week cools off, and the center has quietly given up on its most expensive source — the hot lead that came from an ad.
What does ÖzgürKod do for medical aesthetics centers?
Workflows that turn heavy Instagram lead traffic into appointments and recorded revenue.
Client journey: from ad to loyal client
- Bring Instagram DMs and comments, WhatsApp, web forms and Meta Lead Forms submissions together in one inbox; every request becomes a card with its source and campaign tag
- Send an automatic DM to anyone who comments “price” with comment automation; sentiment filtering and toxic comment protection safeguard your brand reputation
- Let AI classify incoming messages: price inquiries, hot requests and complaints are separated; the front desk replies within seconds with a suggested reply draft
- Send pre-treatment preparation and post-treatment care instructions in one click with quick reply templates; offer foreign clients the same standard with templates in 8 languages
- Track the chain from spend to lead, client and ROAS in the Meta ad ROI center; shift budget to the ad set that brings in clients
- Send seasonal campaigns in bulk from approved WhatsApp templates with tag, source and last-contact targeting; rate control and duplicate prevention are built in
The prospect who sees the ad sends a DM, comments or fills out a lead form; the request automatically becomes a card with its source and campaign tag.
AI classifies the request; outside business hours, the chatbot handles price and eligibility questions and hands hot prospects over to the team.
The prospect picks a time on the online appointment page; the appointment syncs with the specialist’s Google Calendar.
Meeting notes are added to the card; the session plan and price are sent to the client as a PDF quote, and those awaiting a decision appear in the pipeline.
Preparation instructions are sent in one click with a template; the payment plan and any deposit record are kept on the client card.
Every session is logged on the card; appointment changes are managed from one inbox, and post-treatment care instructions are sent with a template.
Clients who have completed their sessions and those who have gone quiet are segmented; a new-season campaign is sent to the right targets, and the loyalty report shows where you are losing clients.
Not from a personal phone, but from the business line
Don't let Client messages get lost on employees' phones; the line belongs to the business, the history belongs to the CRM.
In minutes with a QR code, or with the official WhatsApp Cloud API. You can keep using the WhatsApp Business app on your phone and connect the same number to the CRM at the same time (coexistence).
The chatbot answers common questions and collects client information; a member of your team takes over the conversation whenever you want.
Send an announcement or reminder to the client group you choose with a Meta-approved template; see how many people it reached and how many read it.
Auto-reply to a “price?” comment on your post and send the details by DM; the person who commented also lands in the inbox.
Don't track everything yourself; let it tell you what matters
It reads messages, surfaces who is waiting for a reply and what's at risk, and starts your day with a summary.
Know who to get back to first
- Message analysis: urgency, satisfaction, buying intent and risk; complaints and urgent requests are separated.
- Awaiting reply: unanswered conversations and messages requesting an appointment in one list.
- Today's tasks: a short morning summary showing who you need to follow up with that day.
- Ask a question: type questions like “How many new client came in this month?” and get answers from your data.
AI features run on accounts with AI analysis turned on; when it's off, messages, appointments and follow-ups run on rules.
Messages, appointment, payment collection and your team — in one account
When a client writes, their history, open quote and balance are on the same card. You don't need to make your team install a second app.
Client cardMessages, appointments, quotes, payments and notes on one card; even if the team member changes, the history stays with the business.
Team and permissionsAssign records to team members; if you want, each person sees only their own clients.
Track it from ad to customerLeads from Meta ad forms land in the record together with their source.
Full power on your phoneThe panel is mobile-friendly; reply to a message, reschedule an appointment, add a note from your phone.
The tools you need in one place
Click any one to explore it in detail.
Unified inbox
WhatsApp, Instagram DMs and comments, Messenger, Telegram, TikTok and web chat on one screen.
Appointments and reminders
An online booking page, WhatsApp reminders, and a calendar that updates with “Coming / Cancel / Another time” replies.
Lead Pool and sales process
Track leads by temperature and stage, so you never miss a record whose follow-up date has passed.
Quotes and deals
Prepare an itemized quote in minutes, send it as a PDF, and track its status.
Payments and payment collection
Deposit, partial payment and balance; see who owes how much on their card.
Team task tracking
Assign work to a person, slot it into their free time, and catch overdue work with a notification.
Chatbot
24/7 answers to common questions, information collection and handover to your team.
WhatsApp campaigns
Bulk messages to the group you choose with an approved template; delivered and read tracking.
Metrics and reports
New leads, response times, won and lost records on a single dashboard.
Product and service catalog
Enter your services and prices once; use them in quotes and in chat.
Wherever your Client write from
Messages from every channel land in the same inbox; the conversation is assigned to one of your team members and merges into the client card.
- WhatsAppCloud API or QR
- InstagramDMs and comments
- MessengerYour Facebook page
- TelegramYour Telegram bot
- TikTokDM
- Web chatThe widget on your site
- Meta ad formsWith the ad source
Connect Telegram with your own bot token, Instagram and Messenger with your Meta account, and WhatsApp with a QR code or via the Cloud API. Unified inbox →
What should you look for when choosing a CRM for Medical aesthetic?
Before you decide, evaluate your candidates against these 5 criteria.
5 criteria
- A module ready for your industry. Instead of adapting a generic CRM for months Medical aesthetic choose a system that is ready on day one for your workflow (record fields, tags, reminder templates).
- WhatsApp and Instagram integration. In Turkey client most communication comes through WhatsApp and Instagram; a CRM that does not offer a unified inbox through the official API leaves half the work outside.
- Automatic reminders and follow-up. Appointment, payment and repeat reminders should live in the system, not in memory; every missed reminder is lost revenue.
- Turkish-language support and TL pricing. Dollar-based foreign tools carry exchange rate risk and an English-only support barrier; TL pricing and Turkish-language setup support make total cost predictable.
- Free trial and cancellation without commitment. Try it with your own data before you decide: choose a solution that requires no credit card, offers at least a 7-day free trial and can be canceled whenever you want.
Medical aesthetic program, software or CRM?
Most business owners search for the solution they need as “Medical aesthetic program,” “Medical aesthetic software,” “Medical aesthetic appointment software” or “Medical aesthetic customer management software.” “CRM” is the international name for this solution, and the need is the same: keep client information in one place, never miss a request, and bring order to your work.
As a Medical aesthetic automation, ÖzgürKod gathers client messages from WhatsApp, Instagram and the web in one panel and handles appointment and payment collection tracking on the same screen. We also cover industry-independent selection criteria in our CRM software selection guide.
Method comparison for Medical aesthetic
Notebook/Excel, a general-purpose CRM and ÖzgürKod side by side.
| Criteria | Notebook / Excel | General (foreign) CRM | ÖzgürKod |
|---|---|---|---|
| Mesajlar | Scattered across phones | Mostly an extra module or extra fee | WhatsApp, Instagram and web in one inbox |
| Reminders and follow-up | Left to memory | Needs setup and integration | Follow-up date, notification and appointment reminders ready |
| Client history | Between notebook, phone and email | Yes, with generic fields | On one card: messages, appointment, payments, notes |
| Teamwork | It’s unclear who is handling what | Extra cost per user | Assignment, tasks and record-based permissions |
| Language and pricing | — | Usually $ pricing, English support | TL pricing, local support in Turkish |
| Starter | Invisible cost in time | Long setup, exchange rate risk | 7-day free trial |
Starts at 2.500 ₺ / month
7-day free trial · No setup fee · Upgrade your plan any time
A no-show appointment isn’t an empty hour — it’s an hour you’ve already paid for.
If you charge ₺1,000 per service: the monthly cost of your subscription equals 3 appointments.
Frequently asked questions
Have another question? Write to us and we’ll look at your workflow together.
What can CRM do for medical aesthetics centers?
It turns the demand your ad budget generates into appointments without waste. Instagram DMs and comments, WhatsApp messages and lead forms all land in one panel; AI separates price inquiries from hot leads; and follow-up on consultation prospects runs through the sales pipeline. During campaign periods, message traffic is shared across the team; the ROI report shows which ad actually brought in clients. The medical side of the procedure is your specialists' job; ÖzgürKod puts your communication and sales operations in order.
Can I reply to Instagram comments automatically?
Yes. Comment automation works on Instagram and Facebook. You define trigger words: for example, anyone who writes “price” gets an automatic reply, and the details are sent by automatic DM. The sentiment filter separates out negative comments, and toxic comment protection can hide comments that contain insults. That way, the interested audience under your post moves to DM before the post goes stale and is tracked in the inbox with a source tag. Automation only runs on the rules you set up.
Can I see which ad brought in which client?
Yes. The Meta Ad ROI Center exists for exactly this. When you connect your Meta and Google Ads accounts, spend data and CRM data are combined: how many leads came from which campaign, how many turned into appointments and clients, cost per lead (CPL), cost per client (CPA) and ROAS all appear in one report. Budget meetings with your agency rest on this chain instead of gut feeling, and an underperforming ad set is spotted early.
Are pre- and post-procedure informational messages sent automatically?
The system does not send messages on its own; sending is always with your approval. In practice it works like this: you prepare quick reply templates for pre-procedure preparation rules and post-procedure aftercare instructions; you send them to a client whose appointment is coming up or whose procedure is finished with a single click. If the same information needs to go to several clients, you send it in bulk to a segment with the campaign module. Template support in 8 languages keeps the same standard for foreign clients.
Is client data and procedure history safe under KVKK (Turkey’s personal data protection law)?
Yes. Personal data, message history and procedure notes on the client card are stored with KVKK requirements in mind. With role-based permissions, reception, specialists and managers work with different rights; the “staff see only their own clients” restriction can be turned on. All access is logged. Because conversations are kept in the center’s panel rather than on staff members’ personal phones, client history stays with the organization even when the team changes.
Will my number get blocked if I send bulk WhatsApp messages during a campaign period?
ÖzgürKod works with the official WhatsApp Cloud API and Meta-approved templates; that is the compliant way to send bulk messages. On top of that, protection layers are added: send-rate control spreads messages out over time, a duplicate-send block prevents double messages to the same client, and if the error rate rises, the campaign pauses automatically. Because you target by tag, source and last contact date, messages do not go to irrelevant people and complaint risk stays low.
Medical aesthetic software and CRM the same thing? Which one is ÖzgürKod?
In practice they describe the same need. Businesses usually search for "Medical aesthetic software", "Medical aesthetic software", "Medical aesthetic appointment software“ or “customer management software”; “CRM” is this solution is the international name. ÖzgürKod delivers all of these names on one platform: client communication, appointments, quotes and orders, payment collection and reporting are all in one place. So whatever term you search with, the solution you reach is the same; you don’t need to set up separate software.
Solutions for similar businesses
Don’t let your ad budget evaporate in DMs
7-day free trial, no credit card required. Connect Instagram and WhatsApp on day one; by the end of the week, see in the report which campaign brought in appointments.