For medical device sales and technical service companies

Medical device CRM: from demo request to maintenance contract sales and service in one panel

Medical device software, program and CRM on one platform: Medical device appointment software, customer management software and sales automation with WhatsApp.

A demo request from a hospital, a decision cycle that lasts months, a service call for a faulty device, consumables that run out... If sales and service run like two separate worlds, customers slip away. See your pipeline by stage, let AI classify technical support requests, and don’t miss maintenance tasks.

One panelWhatsApp · Web · E-mail request
7/24First reply via chatbot
PipelineDemo → quote → contract
Quick answer

Which CRM software should be used for Medical device? ÖzgürKod is a CRM for Medical device businesses: Clinic/hospital B2B pipeline, demo appointments, service and maintenance tasks, spare parts stock and technical support requests in one panel. Setup takes minutes; try it free for 7 days.

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Sound familiar?

Requests that fall between sales and service

Long decision cycles, the technical team in the field and critical service calls — none of it can be managed with a pile of WhatsApp messages and Excel.

Long sales cycles go untracked

A single equipment sale can take months, moving through demos, quotes, approvals and tender processes, and along the way it's easy to lose track of where things stand with which institution. A hot hospital opportunity left untracked ends up going to a competitor, and months of work are wasted.

Demo appointments get mixed up

Physicians and the biomedical team are only available at certain times, while the demo unit is a single device that has to be taken to many institutions in turn. A demo appointment that overlaps or gets forgotten means both a loss of prestige and a lost chance to close the sale.

Service and maintenance calls are scattered

Calls about faulty devices arrive separately by phone and WhatsApp; there's no way to see which was opened, which went to the field, and which was closed. When a clinic's device is down, every hour that passes is lost patients and lost revenue, and delayed service damages your reputation.

Maintenance contracts and renewals get forgotten

The scope and periods of periodic maintenance contracts are stuck in Excel; which device is due for maintenance this month and which contract needs renewing slip through the cracks. A missed periodic maintenance creates risk for both the warranty and customer trust.

Spare parts and consumables stock is invisible

Which spare part is in the warehouse, which consumable is running low, which probe fits which device — the records are scattered. When a part can't be found during an urgent service call or a consumables order is placed late, the customer waits and a sales opportunity slips away.

Technical support requests aren't classified

Which incoming message is an urgent breakdown, which is a usage question, which is a consumables order — it's all in the same pile. When urgency can't be told apart, a critical device failure waits like an ordinary question, and the technical team doesn't know where to run first.

For Medical device sales & service

What does ÖzgürKod do for medical device companies?

It brings your sales pipeline and field service together on one panel; institutions and service calls are tracked on the same screen.

The customer journey, from demo request to contract renewal

  • Move hospital and clinic opportunities through pipeline stages (demo, quote, approval, contract); overdue items stand out and the full history stays on the institution's record
  • Plan demo appointments with an online appointment page and Google Calendar sync; the calendar makes it clear which institution the demo unit is going to and when
  • Open service calls on the task board; breakdown, field visit, part replacement and closure steps are tracked with checklists and attached photos
  • Keep maintenance contracts and their scope on the institution's record; plan periodic maintenance work as tasks and track renewal periods from the panel
  • Manage spare parts and consumables as stock in the product catalog; a critical stock alert warns you before a part runs out, and consumables orders are recorded
  • Classify technical support requests with AI (urgent breakdown, usage question, consumables request); the chatbot gives the first response 24/7 and hands serious calls over to you
Sales pipeline & service tracking — ÖzgürKod CRM
1
Request & first contact

The institution sends a demo, pricing or service request via WhatsApp or a web form; the message becomes a record with its source tag, and the chatbot gives the first response.

2
Entering the pipeline

The sales opportunity enters the pipeline; the institution, the relevant device, the decision-maker and the estimated volume are defined on the record, and the stage is set.

3
Demo appointment

The demo is scheduled with the online appointment page and Google Calendar; the calendar shows which institution the demo unit is going to and when.

4
Quote & decision

The quote is prepared and sent as a PDF (TL/USD/EUR); its status is tracked in the flow, and the approval process moves forward as a pipeline stage.

5
Installation & commissioning

When the sale closes, an installation task opens; delivery, assembly and user training steps are checked off as a checklist.

6
Service & maintenance

Breakdown calls run as tasks and periodic maintenance is scheduled; every field visit, replaced part and outcome is logged on the record.

7
Contract renewal

Maintenance contract periods are tracked on the institution's record; institutions nearing renewal are segmented, and the quote is sent with a template.

WhatsApp and Instagram

Not from a personal phone, but from the business line

Don't let Customer messages get lost on employees' phones; the line belongs to the business, the history belongs to the CRM.

In minutes with a QR code, or with the official WhatsApp Cloud API. You can keep using the WhatsApp Business app on your phone and connect the same number to the CRM at the same time (coexistence).

The chatbot answers common questions and collects customer information; a member of your team takes over the conversation whenever you want.

Send an announcement or reminder to the customer group you choose with a Meta-approved template; see how many people it reached and how many read it.

Auto-reply to a “price?” comment on your post and send the details by DM; the person who commented also lands in the inbox.

Connect with a QR codeScan it with WhatsApp on your phone; no template needed.
Official Cloud APIMessages arrive even when the phone is off; approved templates and reply buttons.
Alongside the appYour WhatsApp Business app keeps working, and conversations also land in the CRM.
Hello, are you open on weekends?23:14
Hello! We're open Saturday 10:00–17:00. How can I help you?23:14
I also have a specific question23:15
A team member took over the conversation
SA
selin.awhat's the price?2 min
İŞ
your businessHi Selin, we've sent the details by DM 🙂auto-reply · now
AI

Don't track everything yourself; let it tell you what matters

It reads messages, surfaces who is waiting for a reply and what's at risk, and starts your day with a summary.

Know who to get back to first

  • Message analysis: urgency, satisfaction, buying intent and risk; complaints and urgent requests are separated.
  • Awaiting reply: unanswered conversations and messages requesting an appointment in one list.
  • Today's tasks: a short morning summary showing who you need to follow up with that day.
  • Ask a question: type questions like “How many new customer came in this month?” and get answers from your data.

AI features run on accounts with AI analysis turned on; when it's off, messages, appointments and follow-ups run on rules.

No separate tools to set up

Messages, appointment, payment collection and your team — in one account

When a customer writes, their history, open quote and balance are on the same card. You don't need to make your team install a second app.

Try free for 7 days

Customer cardMessages, appointments, quotes, payments and notes on one card; even if the team member changes, the history stays with the business.

Team and permissionsAssign records to team members; if you want, each person sees only their own customers.

Track it from ad to customerLeads from Meta ad forms land in the record together with their source.

Full power on your phoneThe panel is mobile-friendly; reply to a message, reschedule an appointment, add a note from your phone.

Channels and connections

Wherever your Customer write from

Messages from every channel land in the same inbox; the conversation is assigned to one of your team members and merges into the customer card.

  • WhatsAppCloud API or QR
  • InstagramDMs and comments
  • MessengerYour Facebook page
  • TelegramYour Telegram bot
  • TikTokDM
  • Web chatThe widget on your site
  • Meta ad formsWith the ad source

Connect Telegram with your own bot token, Instagram and Messenger with your Meta account, and WhatsApp with a QR code or via the Cloud API. Unified inbox →

Web form Google Calendar iCloud Calendar
Selection guide

What should you look for when choosing a CRM for Medical device?

Before you decide, evaluate your candidates against these 5 criteria.

5 criteria

  1. A module ready for your industry. Instead of adapting a generic CRM for months Medical device choose a system that is ready on day one for your workflow (record fields, tags, reminder templates).
  2. WhatsApp and Instagram integration. In Turkey customer most communication comes through WhatsApp and Instagram; a CRM that does not offer a unified inbox through the official API leaves half the work outside.
  3. Automatic reminders and follow-up. Appointment, payment and repeat reminders should live in the system, not in memory; every missed reminder is lost revenue.
  4. Turkish-language support and TL pricing. Dollar-based foreign tools carry exchange rate risk and an English-only support barrier; TL pricing and Turkish-language setup support make total cost predictable.
  5. Free trial and cancellation without commitment. Try it with your own data before you decide: choose a solution that requires no credit card, offers at least a 7-day free trial and can be canceled whenever you want.

Medical device program, software or CRM?

Most business owners search for the solution they need as “Medical device program,” “Medical device software,” “Medical device appointment software” or “Medical device customer management software.” “CRM” is the international name for this solution, and the need is the same: keep customer information in one place, never miss a request, and bring order to your work.

As a Medical device automation, ÖzgürKod gathers customer messages from WhatsApp, Instagram and the web in one panel and handles appointment and payment collection tracking on the same screen. We also cover industry-independent selection criteria in our CRM software selection guide.

Medical device softwareMedical device softwarecustomer management softwareappointment softwareMedical device otomasyonu
Comparison

Method comparison for Medical device

Notebook/Excel, a general-purpose CRM and ÖzgürKod side by side.

CriteriaNotebook / ExcelGeneral (foreign) CRMÖzgürKod
Mesajlar Scattered across phones Mostly an extra module or extra fee WhatsApp, Instagram and web in one inbox
Reminders and follow-up Left to memory Needs setup and integration Follow-up date, notification and appointment reminders ready
Customer history Between notebook, phone and email Yes, with generic fields On one card: messages, appointment, payments, notes
Teamwork It’s unclear who is handling what Extra cost per user Assignment, tasks and record-based permissions
Language and pricing — Usually $ pricing, English support TL pricing, local support in Turkish
Starter Invisible cost in time Long setup, exchange rate risk 7-day free trial
Medical device for

Starts at 2.500 ₺ / month

7-day free trial · No setup fee · Upgrade your plan any time

A no-show appointment isn’t an empty hour — it’s an hour you’ve already paid for.

If you charge ₺1,000 per service: the monthly cost of your subscription equals 3 appointments.

FAQ

Frequently asked questions

Have another question? Write to us and we’ll look at your workflow together.

What is a CRM for in a medical device sales and service company?

It brings sales and service together in one panel: it runs hospital and clinic opportunities through the demo-quote-contract stages, schedules demo appointments, tracks service calls and periodic maintenance with tasks, and monitors spare parts and consumable stock. WhatsApp, web form and email requests are collected in a unified inbox; each organization's card holds the devices it has purchased, its maintenance contract, open service calls and the full correspondence history in one place. A hospital opportunity that runs for months does not go untracked, and an urgent service call does not get lost in the usual pile of messages.

How do I track a long hospital sales process?

The pipeline module exists for exactly this long cycle. You place each organization as an opportunity in stages (such as demo, quote, approval, contract), and keep the relevant device, the decision-maker and the estimated volume on the card. Overdue items stand out; you notice an opportunity that has not moved in months, so you do not forget it without touching it. You prepare quotes as PDF files and track them in the status flow, and link all correspondence and meeting notes to the organization card. Let us be clear: ÖzgürKod does not generate opportunity scores with AI; you see the stage and history, and you set the priority.

How do I manage service calls and technical support requests?

For each incoming service request, you open a call on the task board: the fault description, the relevant device, the site visit, the replaced part and the closing steps progress as a checklist; fault photos and the service form are attached as files. On the AI side, incoming messages are classified, so an urgent breakdown, a usage question and a consumable request are told apart; a critical call thus stands out from an ordinary question. If there is more than one technician, calls are distributed by round-robin or role-based assignment. The chatbot gives the first response outside business hours and hands a serious call over to you.

Can I track spare parts and consumable stock?

Yes. You define spare parts, probes and consumables in the product catalog and keep stock movements in the system; a critical stock warning alerts you before a part runs out. You associate which part fits which device with notes and tags, and see warehouse status instantly in an emergency service. You record consumable orders that come in via WhatsApp, by phone or from your website, and track the operational and payment status separately. Organization-specific price lists are in the same module too. Online payment collection is not done — there is no payment link; the system keeps a record of the payment and the current balance.

Are automatic reminders sent when periodic maintenance is due?

No; the system does not send scheduled messages on its own, let us say this honestly. The correct workflow is this: you keep maintenance contract periods on the organization card and plan upcoming periodic maintenance as tasks; when you look at the panel, devices due for maintenance this month and contracts nearing renewal stand out. You send the reminder to the relevant organization with a quick reply template, and to multiple organizations as a campaign with a Meta-approved WhatsApp template; the duplicate guard prevents sending a double message to the same organization. The timing and content of sending are always under your control.

How do the field team and the office work in the same system?

With role-based permissions, you set what the sales team, technical service and office can see and manage; incoming requests can be distributed in turn by round-robin, so every call lands with an owner. Service tasks are assigned to the technician in the field, and the office monitors status from the board. With the commission and bonus module, you calculate bonuses based on sales and service performance. When a sales rep leaves, organization relationships, contracts and correspondence history do not leave with them; they stay with the company. All access is logged; there is a record of whose hands sensitive organization information passed through.

Medical device software and CRM the same thing? Which one is ÖzgürKod?

In practice they describe the same need. Businesses usually search for "Medical device software", "Medical device software", "Medical device appointment software“ or “customer management software”; “CRM” is this solution is the international name. ÖzgürKod delivers all of these names on one platform: customer communication, appointments, quotes and orders, payment collection and reporting are all in one place. So whatever term you search with, the solution you reach is the same; you don’t need to set up separate software.

Bring sales and service together in one panel

7-day free trial, no credit card required. On day one, move your open opportunities into the pipeline and your open service calls onto the task board; see this week's maintenance in a single screen.