Permanent makeup CRM: from DM to appointment, to retouch the entire client journey in one panel
Permanent makeup software, program and CRM on one platform: Permanent makeup appointment software, customer management software and sales automation with WhatsApp.
The moment you share your brow work, your DMs fill up — and you're two hours into an appointment. ÖzgürKod brings Instagram DMs and comments and WhatsApp into one panel: commenters get an automatic DM, aftercare instructions go out with one click from a template, and clients due for a touch-up appear in your list.
Which CRM software should be used for Permanent makeup? ÖzgürKod is a CRM for Permanent makeup businesses: The DM inbox that fills up after a portfolio post, pre- and post-appointment aftercare messages and retouch follow-up all in one panel. Setup takes minutes; try it free for 7 days.
Your portfolio is your best ad — and your biggest burden
Every post brings a new wave of messages, and half your day is spent gloved up, pencil in hand.
DMs pile up during appointments
A permanent makeup appointment takes two to three hours, and your phone stays locked the whole time. The “price and availability” messages that come in after a post wait until evening — and a client who gets no answer while interest is hot books with another studio instead.
“How much?” comments go to waste
Dozens of people ask for the price under a brow post, and there's no time to DM each one. As the post gets older, that interest fades — and your portfolio, your best ad channel, becomes a storefront with conversion you can't measure.
Pre-appointment warnings, one by one, by hand
The coffee and blood thinner warning, the pregnancy question, the client's existing permanent makeup… You type the same text for every client by hand. One skipped warning means an appointment that can't go ahead that day and an empty chair.
The same questions through recovery
“Is flaking normal?”, “When can I get them wet?”, “Why did the color lighten?” For the first two weeks, every client asks the same questions. Writing each answer from scratch adds up to an hour a day, and a delayed reply makes clients anxious.
Touch-up appointments get forgotten
The refresh session that completes the treatment slips both the client's mind and yours. The color fades past its time, the client isn't happy with the result — yet a simple reminder would have kept both revenue and satisfaction on track.
Deposits and receipts get lost in DMs
The deposit comes to your IBAN and the receipt lands in a DM; who sent it and who said “I'll send it in a bit” all blur together. When a booking is held without a deposit, the no-show's slot is wasted, and reconciling your books with your messages gets hard.
What does ÖzgürKod do for permanent makeup studios?
Workflows that turn the interest your portfolio creates into appointments and recorded deposits.
The client journey: from post to touch-up
- Collect Instagram DMs and comments, WhatsApp and web forms in one inbox; while you're with a client, the chatbot gives the first answer to price and availability questions
- With comment automation, send an automatic DM to anyone who comments “price” under a post; sentiment filtering and toxic comment protection guard your profile's reputation
- Send pre-appointment preparation warnings and post-treatment aftercare instructions with one click using quick reply templates — so no warning is skipped
- Take appointments through your online booking page; record deposits in payment collection and let AI detect the receipt a client sends
- Segment clients who are due for a touch-up using tags and a last-contact filter; send the refresh invite with one click from an approved template or as a campaign
- Plan your portfolio posts with the social media content calendar; post regularly with the draft–approve–scheduled flow and AI headline suggestions
The portfolio post scheduled in the content calendar goes live; incoming DMs and comments land in one inbox tagged by source.
Automation DMs anyone who asks about price in a comment; the chatbot handles price and availability questions while you're with a client.
The client picks a time on your online booking page; the deposit receipt is caught by AI and logged, and the appointment is confirmed.
Coffee, blood thinner and health status warnings go out with one click from a template; fewer clients show up unprepared.
The client's preferences, past messages and consent notes are right on their card; the treatment note and technique used are logged on the card.
Aftercare instructions go out from a template after the treatment; peeling and color questions are answered from one inbox with the full history in front of you.
Clients due for a refresh are listed in a segment; the invite goes out from a template, and happy clients are offered lip blush or eyeliner.
Not from a personal phone, but from the business line
Don't let Client messages get lost on employees' phones; the line belongs to the business, the history belongs to the CRM.
In minutes with a QR code, or with the official WhatsApp Cloud API. You can keep using the WhatsApp Business app on your phone and connect the same number to the CRM at the same time (coexistence).
The chatbot answers common questions and collects client information; a member of your team takes over the conversation whenever you want.
Send an announcement or reminder to the client group you choose with a Meta-approved template; see how many people it reached and how many read it.
Auto-reply to a “price?” comment on your post and send the details by DM; the person who commented also lands in the inbox.
Don't track everything yourself; let it tell you what matters
It reads messages, surfaces who is waiting for a reply and what's at risk, and starts your day with a summary.
Know who to get back to first
- Message analysis: urgency, satisfaction, buying intent and risk; complaints and urgent requests are separated.
- Awaiting reply: unanswered conversations and messages requesting an appointment in one list.
- Today's tasks: a short morning summary showing who you need to follow up with that day.
- Ask a question: type questions like “How many new client came in this month?” and get answers from your data.
AI features run on accounts with AI analysis turned on; when it's off, messages, appointments and follow-ups run on rules.
Messages, appointment, payment collection and your team — in one account
When a client writes, their history, open quote and balance are on the same card. You don't need to make your team install a second app.
Client cardMessages, appointments, quotes, payments and notes on one card; even if the team member changes, the history stays with the business.
Team and permissionsAssign records to team members; if you want, each person sees only their own clients.
Track it from ad to customerLeads from Meta ad forms land in the record together with their source.
Full power on your phoneThe panel is mobile-friendly; reply to a message, reschedule an appointment, add a note from your phone.
The tools you need in one place
Click any one to explore it in detail.
Unified inbox
WhatsApp, Instagram DMs and comments, Messenger, Telegram, TikTok and web chat on one screen.
Appointments and reminders
An online booking page, WhatsApp reminders, and a calendar that updates with “Coming / Cancel / Another time” replies.
Lead Pool and sales process
Track leads by temperature and stage, so you never miss a record whose follow-up date has passed.
Quotes and deals
Prepare an itemized quote in minutes, send it as a PDF, and track its status.
Payments and payment collection
Deposit, partial payment and balance; see who owes how much on their card.
Team task tracking
Assign work to a person, slot it into their free time, and catch overdue work with a notification.
Chatbot
24/7 answers to common questions, information collection and handover to your team.
WhatsApp campaigns
Bulk messages to the group you choose with an approved template; delivered and read tracking.
Metrics and reports
New leads, response times, won and lost records on a single dashboard.
Product and service catalog
Enter your services and prices once; use them in quotes and in chat.
Wherever your Client write from
Messages from every channel land in the same inbox; the conversation is assigned to one of your team members and merges into the client card.
- WhatsAppCloud API or QR
- InstagramDMs and comments
- MessengerYour Facebook page
- TelegramYour Telegram bot
- TikTokDM
- Web chatThe widget on your site
- Meta ad formsWith the ad source
Connect Telegram with your own bot token, Instagram and Messenger with your Meta account, and WhatsApp with a QR code or via the Cloud API. Unified inbox →
What should you look for when choosing a CRM for Permanent makeup?
Before you decide, evaluate your candidates against these 5 criteria.
5 criteria
- A module ready for your industry. Instead of adapting a generic CRM for months Permanent makeup choose a system that is ready on day one for your workflow (record fields, tags, reminder templates).
- WhatsApp and Instagram integration. In Turkey client most communication comes through WhatsApp and Instagram; a CRM that does not offer a unified inbox through the official API leaves half the work outside.
- Automatic reminders and follow-up. Appointment, payment and repeat reminders should live in the system, not in memory; every missed reminder is lost revenue.
- Turkish-language support and TL pricing. Dollar-based foreign tools carry exchange rate risk and an English-only support barrier; TL pricing and Turkish-language setup support make total cost predictable.
- Free trial and cancellation without commitment. Try it with your own data before you decide: choose a solution that requires no credit card, offers at least a 7-day free trial and can be canceled whenever you want.
Permanent makeup program, software or CRM?
Most business owners search for the solution they need as “Permanent makeup program,” “Permanent makeup software,” “Permanent makeup appointment software” or “Permanent makeup customer management software.” “CRM” is the international name for this solution, and the need is the same: keep client information in one place, never miss a request, and bring order to your work.
As a Permanent makeup automation, ÖzgürKod gathers client messages from WhatsApp, Instagram and the web in one panel and handles appointment and payment collection tracking on the same screen. We also cover industry-independent selection criteria in our CRM software selection guide.
Method comparison for Permanent makeup
Notebook/Excel, a general-purpose CRM and ÖzgürKod side by side.
| Criteria | Notebook / Excel | General (foreign) CRM | ÖzgürKod |
|---|---|---|---|
| Mesajlar | Scattered across phones | Mostly an extra module or extra fee | WhatsApp, Instagram and web in one inbox |
| Reminders and follow-up | Left to memory | Needs setup and integration | Follow-up date, notification and appointment reminders ready |
| Client history | Between notebook, phone and email | Yes, with generic fields | On one card: messages, appointment, payments, notes |
| Teamwork | It’s unclear who is handling what | Extra cost per user | Assignment, tasks and record-based permissions |
| Language and pricing | — | Usually $ pricing, English support | TL pricing, local support in Turkish |
| Starter | Invisible cost in time | Long setup, exchange rate risk | 7-day free trial |
Starts at 2.500 ₺ / month
7-day free trial · No setup fee · Upgrade your plan any time
A no-show appointment isn’t an empty hour — it’s an hour you’ve already paid for.
If you charge ₺1,000 per service: the monthly cost of your subscription equals 3 appointments.
Frequently asked questions
Have another question? Write to us and we’ll look at your workflow together.
What is CRM software for permanent makeup studios used for?
It turns the interest your portfolio generates into appointments without losing any of it. DMs and comments that arrive after you post collect in one panel; anyone who comments gets an automatic DM, and while you are in the app the chatbot gives the first reply. Pre-appointment reminders and aftercare instructions go out in seconds from templates; deposits are confirmed with a receipt record; clients due for a retouch period show up in the list. Even in a one-person studio, everything you can't get to on the phone stays tracked.
Can I reply to Instagram comments automatically?
Yes, comment automation works on Instagram and Facebook. You define trigger words like “price” or “info”; anyone who writes one gets an automatic reply and the details go out by automatic DM. A sentiment filter separates negative comments, and toxic comment protection can hide abusive ones. So the interest under a post moves into the DM inbox before the post gets old, and every conversation is tracked with a source tag. The rules are fully under your control.
Do aftercare instructions go to clients automatically?
The system does not send messages on its own; let's be clear about that. The correct flow is this: you prepare quick reply templates for pre-appointment preparation reminders and post-treatment aftercare instructions, and send them to the relevant client with one click. Because the text is not rewritten from scratch each time, it is a two-second job and no reminder gets skipped. If the same information needs to go to several clients, you send it in bulk from the campaigns module with an approved WhatsApp template.
How do I track retouch appointments?
Because the application date and treatment type are stored on the client record, you segment those due for a retouch with tags and a last-contact filter: for example, “brows — 11 months and over.” You check the list weekly and send the invitation either to a single client with one click using a Meta-approved template or to the whole segment through a campaign. The system does not send messages by itself; but the record, not your memory, tells you whose time has come. Retouch revenue isn't left to chance.
Do I collect deposits through the system?
No; ÖzgürKod does not process online payments or generate payment links. What it does is record the deposit: when the client makes the transfer and sends the receipt over WhatsApp, AI detects the receipt image, and you log it into the payment record on the client card with one click. The remaining balance is settled with the payment taken on the treatment day and tracked as a partial payment. Which appointment has its deposit and which is still open is clear on the panel; an appointment without a deposit becomes a deliberate decision.
Isn't this system too much for a one-person studio?
On the contrary; it helps a one-person studio most, because the person doing the treatment is also the one who has to keep up with messages. The chatbot and comment automation give the first reply while you work; templates cut reply time from minutes to seconds; the retouch segment takes the list you had to keep in your head down to zero. Setup needs no technical knowledge; Instagram and WhatsApp connect the same day. Pricing is per user, so the cost of one-person use reflects that.
Permanent makeup software and CRM the same thing? Which one is ÖzgürKod?
In practice they describe the same need. Businesses usually search for "Permanent makeup software", "Permanent makeup software", "Permanent makeup appointment software“ or “customer management software”; “CRM” is this solution is the international name. ÖzgürKod delivers all of these names on one platform: client communication, appointments, quotes and orders, payment collection and reporting are all in one place. So whatever term you search with, the solution you reach is the same; you don’t need to set up separate software.
Solutions for similar businesses
Turn the interest under your posts into appointments
7-day free trial, no card details required. Connect Instagram and set up comment automation on day one; see the difference with your next post.