Studio CRM: from the first DM to package renewal every member in one dashboard
Pilates & yoga studio software, program and CRM on one platform: Pilates & yoga studio appointment software, customer management software and sales automation with WhatsApp.
DMs asking about reformer pricing, “is there space in tomorrow's class” messages, trial class requests... All in one inbox. Package sales, payment and receipt tracking, and targeted campaigns at renewal time on the same screen. AI-powered CRM for pilates and yoga studios.
Which CRM software should be used for Pilates & yoga studio? ÖzgürKod is a CRM for Pilates & yoga studio businesses: From Instagram DMs to trial classes, from package sales to renewal campaigns; all your studio's member communication in one dashboard. Setup takes minutes; try it free for 7 days.
Studio owners' end-of-day fatigue
Rushing to your phone between classes; spending membership work on messages instead of on mats.
DMs piling up during class
The instructor walks into a 50-minute class; by the time they come out, five people have asked about pricing on Instagram and three trial class requests are waiting on WhatsApp. By the time the evening replies go out, some of those people have already messaged another studio.
“Can’t make it today” traffic
Postponements, cancellations and “can my friend take my spot” messages spread throughout the day get lost on a personal phone. Who discussed what with which member is forgotten; the double booking argument happens at the door.
No follow-up after the trial class
The member who came to the trial class says “I'll think about it”; their number stays on a piece of paper. A lead who isn't called within three days signs up for another studio's campaign while their motivation is still fresh.
Members quietly leave when their package ends
The renewal offer doesn't reach the member whose 8-class package has ended in time; a holiday gets in the way and the habit breaks. The renewal, which is the easiest sale, becomes the most missed sale because it isn't followed up.
Package payments and receipts are scattered
Some members make a bank transfer and send the receipt by DM, others pay in cash; records go into a notebook. At the end of the month, it takes a long check to work out whose package is paid and whose installment is overdue.
Opportunities in comments slip away
Dozens of people comment “price?” under a Reel and wait for an answer while the post gets old. There's no time to DM each one; the interested audience stays a crowd with high engagement but zero conversion.
What does ÖzgürKod do for pilates and yoga studios?
Scenarios that fit your studio's flow, from the trial class to renewal time.
Member journey: from first DM to loyal membership
- Collect Instagram DMs and comments, WhatsApp and web forms in one inbox; let a chatbot answer class times and package prices 24/7 and hand special requests over to you
- Let members book trial classes through an online appointment page; keep instructor schedules current with two-way Google Calendar sync
- Define class packages (8/12 classes, reformer, one-on-one, pregnancy yoga) in the product catalog with a price list; share them in seconds with a quick reply template
- Tag members by package type and status; segment those whose package has ended by last contact date and send the renewal campaign in bulk with an approved WhatsApp template
- Track package payments with installment plans; let AI detect the receipt a member sends and send an overdue payment reminder with a template in one click
- Send an automatic DM to any comment that says “price” under your Reels; sentiment filtering and toxic comment protection keep your studio’s reputation safe
A lead who saw the Reel asks about pricing on Instagram; the message becomes a card with a source tag, and if you are in class, the chatbot sends the first reply.
Class types and package prices are shared from the catalog with a quick template; the program the lead is interested in gets tagged.
The lead picks an available time on your online booking page; the appointment syncs to the instructor’s Google Calendar.
After the class, impressions are noted on the card; leads still deciding show up in the pipeline, and the follow-up message goes out on time.
The chosen package is recorded; a payment plan is set, AI detects the bank transfer receipt, and the enrollment is confirmed.
Schedule changes and workshop announcements go out to segments in bulk; rescheduling requests are handled from one inbox, on the member card.
Members whose package is ending are segmented; the renewal campaign goes out in bulk, and the customer loyalty report shows loyal and lost members.
Not from a personal phone, but from the business line
Don't let Member messages get lost on employees' phones; the line belongs to the business, the history belongs to the CRM.
In minutes with a QR code, or with the official WhatsApp Cloud API. You can keep using the WhatsApp Business app on your phone and connect the same number to the CRM at the same time (coexistence).
The chatbot answers common questions and collects member information; a member of your team takes over the conversation whenever you want.
Send an announcement or reminder to the member group you choose with a Meta-approved template; see how many people it reached and how many read it.
Auto-reply to a “price?” comment on your post and send the details by DM; the person who commented also lands in the inbox.
Don't track everything yourself; let it tell you what matters
It reads messages, surfaces who is waiting for a reply and what's at risk, and starts your day with a summary.
Know who to get back to first
- Message analysis: urgency, satisfaction, buying intent and risk; complaints and urgent requests are separated.
- Awaiting reply: unanswered conversations and messages requesting an appointment in one list.
- Today's tasks: a short morning summary showing who you need to follow up with that day.
- Ask a question: type questions like “How many new member came in this month?” and get answers from your data.
AI features run on accounts with AI analysis turned on; when it's off, messages, appointments and follow-ups run on rules.
Messages, appointment, payment collection and your team — in one account
When a member writes, their history, open quote and balance are on the same card. You don't need to make your team install a second app.
Member cardMessages, appointments, quotes, payments and notes on one card; even if the team member changes, the history stays with the business.
Team and permissionsAssign records to team members; if you want, each person sees only their own members.
Track it from ad to customerLeads from Meta ad forms land in the record together with their source.
Full power on your phoneThe panel is mobile-friendly; reply to a message, reschedule an appointment, add a note from your phone.
The tools you need in one place
Click any one to explore it in detail.
Unified inbox
WhatsApp, Instagram DMs and comments, Messenger, Telegram, TikTok and web chat on one screen.
Appointments and reminders
An online booking page, WhatsApp reminders, and a calendar that updates with “Coming / Cancel / Another time” replies.
Lead Pool and sales process
Track leads by temperature and stage, so you never miss a record whose follow-up date has passed.
Quotes and deals
Prepare an itemized quote in minutes, send it as a PDF, and track its status.
Payments and payment collection
Deposit, partial payment and balance; see who owes how much on their card.
Team task tracking
Assign work to a person, slot it into their free time, and catch overdue work with a notification.
Chatbot
24/7 answers to common questions, information collection and handover to your team.
WhatsApp campaigns
Bulk messages to the group you choose with an approved template; delivered and read tracking.
Metrics and reports
New leads, response times, won and lost records on a single dashboard.
Product and service catalog
Enter your services and prices once; use them in quotes and in chat.
Wherever your Member write from
Messages from every channel land in the same inbox; the conversation is assigned to one of your team members and merges into the member card.
- WhatsAppCloud API or QR
- InstagramDMs and comments
- MessengerYour Facebook page
- TelegramYour Telegram bot
- TikTokDM
- Web chatThe widget on your site
- Meta ad formsWith the ad source
Connect Telegram with your own bot token, Instagram and Messenger with your Meta account, and WhatsApp with a QR code or via the Cloud API. Unified inbox →
What should you look for when choosing a CRM for Pilates & yoga studio?
Before you decide, evaluate your candidates against these 5 criteria.
5 criteria
- A module ready for your industry. Instead of adapting a generic CRM for months Pilates & yoga studio choose a system that is ready on day one for your workflow (record fields, tags, reminder templates).
- WhatsApp and Instagram integration. In Turkey member most communication comes through WhatsApp and Instagram; a CRM that does not offer a unified inbox through the official API leaves half the work outside.
- Automatic reminders and follow-up. Appointment, payment and repeat reminders should live in the system, not in memory; every missed reminder is lost revenue.
- Turkish-language support and TL pricing. Dollar-based foreign tools carry exchange rate risk and an English-only support barrier; TL pricing and Turkish-language setup support make total cost predictable.
- Free trial and cancellation without commitment. Try it with your own data before you decide: choose a solution that requires no credit card, offers at least a 7-day free trial and can be canceled whenever you want.
Pilates & yoga studio program, software or CRM?
Most business owners search for the solution they need as “Pilates & yoga studio program,” “Pilates & yoga studio software,” “Pilates & yoga studio appointment software” or “Pilates & yoga studio customer management software.” “CRM” is the international name for this solution, and the need is the same: keep member information in one place, never miss a request, and bring order to your work.
As a Pilates & yoga studio automation, ÖzgürKod gathers member messages from WhatsApp, Instagram and the web in one panel and handles appointment and payment collection tracking on the same screen. We also cover industry-independent selection criteria in our CRM software selection guide.
Method comparison for Pilates & yoga studio
Notebook/Excel, a general-purpose CRM and ÖzgürKod side by side.
| Criteria | Notebook / Excel | General (foreign) CRM | ÖzgürKod |
|---|---|---|---|
| Mesajlar | Scattered across phones | Mostly an extra module or extra fee | WhatsApp, Instagram and web in one inbox |
| Reminders and follow-up | Left to memory | Needs setup and integration | Follow-up date, notification and appointment reminders ready |
| Member history | Between notebook, phone and email | Yes, with generic fields | On one card: messages, appointment, payments, notes |
| Teamwork | It’s unclear who is handling what | Extra cost per user | Assignment, tasks and record-based permissions |
| Language and pricing | — | Usually $ pricing, English support | TL pricing, local support in Turkish |
| Starter | Invisible cost in time | Long setup, exchange rate risk | 7-day free trial |
Starts at 2.500 ₺ / month
7-day free trial · No setup fee · Upgrade your plan any time
A no-show appointment isn’t an empty hour — it’s an hour you’ve already paid for.
If you charge ₺1,000 per service: the monthly cost of your subscription equals 3 appointments.
Frequently asked questions
Have another question? Write to us and we’ll look at your workflow together.
What does a CRM do for Pilates and yoga studios?
It secures your studio’s two most valuable moments: turning a lead who asks about pricing into a trial class, and turning a trial class attendee into a paying member. DMs come together in one panel, appointments connect to your calendar, package payments are tracked, and members whose package has ended get a targeted campaign. ÖzgürKod is not a class booking or capacity system; it is CRM for member acquisition, communication and payment collection tracking. You keep running your class schedule the way you already do.
Who will watch the messages while I’m teaching a class?
A 24/7 chatbot you build in the visual flow builder instantly answers common questions like class times, package prices and your address, responds to trial class requests with an appointment link, and hands special cases over to you. When you open the panel after class, you see the conversations AI has classified: who is a hot lead, who was just asking a question. Reply drafts are ready and waiting, so you can clear the whole queue in five minutes.
Are automatic reminders sent to members whose package has ended?
There is no automatic time-based sending; let’s be honest about that. Here is how the right flow works: you segment members whose package has ended or who haven’t been contacted in 30 days using the last contact date and tag filters; then you send the renewal campaign to that segment in bulk with an approved WhatsApp template, with your approval. You can also send a templated message to a single member with one click. You are always in control; the system never messages anyone on its own.
Will my number get blocked if I send a WhatsApp campaign?
ÖzgürKod works with the official WhatsApp Cloud API and Meta-approved templates; that is the compliant way to send bulk messages. There are extra protection layers as well: send-rate control spaces out messages, duplicate-send prevention avoids double messages to the same member, and if the error rate rises, the campaign pauses automatically. Because you target by segment, messages don’t go to uninterested people, which lowers the risk of complaints.
Is members’ health information safe under KVKK (Turkey’s personal data protection law)?
Yes. All member data, including sensitive notes that affect class planning such as pregnancy or a history of injury, is stored with KVKK requirements in mind. With role-based permissions, each instructor can access only the member cards they are authorized for; access is logged. Conversations are kept in the studio’s panel rather than on personal phones, so member history stays with you even if an instructor leaves. Deletion and correction requests are handled from the panel.
Do I collect payments through the system?
No. ÖzgürKod does not process online payments or generate payment links. What it does is make payment collection visible: you attach the package fee to a paid-in-full or installment plan, and due and overdue payments are listed in the panel. When a member sends a bank transfer receipt on WhatsApp, AI detects the image; you record the payment with one click. With exchange-rate-based reporting and payment collection reports, it’s clear at month end who paid what — no more digging through the books.
Pilates & yoga studio software and CRM the same thing? Which one is ÖzgürKod?
In practice they describe the same need. Businesses usually search for "Pilates & yoga studio software", "Pilates & yoga studio software", "Pilates & yoga studio appointment software“ or “customer management software”; “CRM” is this solution is the international name. ÖzgürKod delivers all of these names on one platform: member communication, appointments, quotes and orders, payment collection and reporting are all in one place. So whatever term you search with, the solution you reach is the same; you don’t need to set up separate software.
Solutions for similar businesses
Turn your DMs into memberships
7-day free trial, no credit card required. On day one, connect Instagram and WhatsApp; segment your members whose package has ended and send your first renewal campaign.