Social media agency CRM: from content approval to comment traffic all brands in one panel

It brings the agency's three scattered processes into one panel. On the content side: each brand's calendar moves through the draft-approved-scheduled-published flow, and client approval is recorded. On the community side: comments and DM traffic from the accounts you manage are gathered in the inbox, and comment automation handles the routine. On the business side: new brand quotes move through the pipeline, retainer payment collection is tracked by due date, and team tasks run on brand-based boards. The questions “who approved it, who replied, who paid” are all answered from one place.

Every piece of content starts as a draft in the calendar; when it's ready, you move it to the approval stage and the client's feedback is recorded. Approved content moves to scheduled status and is marked as published once it goes live. This way, you can always trace which content went live in which version, when, and with whose approval. Instead of hunting for the “all good” message on WhatsApp, you check the stage history in the calendar, and approval debates are over.

No. Let's be clear on that. ÖzgürKod's content calendar manages the production, approval and scheduling process: you plan content with a target of 8+ platforms, get AI headline suggestions, and track draft-approved-scheduled-published statuses. You publish on the platforms themselves and mark the content as published in the calendar. Instead of the format and account risks of tools that promise auto-publishing, ÖzgürKod keeps the control and record-keeping side of the process solid.

Comment automation works on Instagram and Facebook; you set rules for the brand accounts you manage. A comment containing a trigger word gets an automatic reply, or the commenter gets an automatic DM; for example, anyone who writes “price” receives the details by DM. A sentiment filter separates negative comments and passes them to the team, and toxic comment protection hides insulting ones. The brand's page stays clean and complaints reach your team before they become visible; you can report this setup to the client as well.

Each brand's accounts, task board and content calendar are separated by their own tag, and the inbox shows which message belongs to which brand via the source tag. You assign team members to brands; with the “team members see only their own clients” permission, each social media specialist sees only their own brands' traffic and board, while the manager oversees everything. Access is logged. The chaos of ten brands turns into an orderly flow per brand.

With the Meta and Google Ads integrations, data from the accounts whose ads you manage connects to the panel. Meta Ads ROI Center builds the spend → lead → customer → ROAS/CPL/CPA chain; you walk into the month-end presentation with a single results report instead of a collage of screenshots. Period comparison reports show growth; with natural-language report queries, the answer to “how many pieces of content and how many leads for which brand this month” arrives in seconds. Daily and weekly AI summaries keep the team on top of things.

In practice they describe the same need. Businesses usually search for "Social media agency software", "Social media agency software", "Social media agency job tracking software“ or “customer management software”; “CRM” is this solution is the international name. ÖzgürKod delivers all of these names on one platform: customer communication, appointments, quotes and orders, payment collection and reporting are all in one place. So whatever term you search with, the solution you reach is the same; you don’t need to set up separate software.