Thermal & spa CRM: from cure package to repeat stay every guest in one panel
Thermal facility software, program and CRM on one platform: Thermal facility job tracking software, customer management software and sales automation with WhatsApp.
How many nights is the cure package, which group is arriving by bus and on what date, will last winter's guest come back this year — all in different notebooks and in people's heads. Gather accommodation and cure questions in one inbox; track package quotes, record group and coach bus bookings, follow deposits, and win back past guests with a return campaign.
Which CRM software should be used for Thermal facility? ÖzgürKod is a CRM for Thermal facility businesses: Accommodation and cure packages, seasonal occupancy, group and coach bus bookings, and win-back campaigns in one panel. Setup takes minutes; try it free for 7 days.
The guests you lose before the season fills up
The facility is ready; the problem is mixed-up packages, group requests that go untracked, and off-season silence.
Package questions go unanswered
How many nights, is it full board, are the cure and massage included — every guest asks about a different package. On busy days, when these detailed questions get answered late, the guest turns to the facility that gives a price quickly; a package you could have sold slips away.
Group and coach bus requests go untracked
Tour companies ask about dates for 40-50 person buses; when these requests aren't logged in a planner, it gets confusing which group is coming on which day. When two large groups are booked for the same date, either occupancy blows up or the business has to be turned away.
Deposit receipts lost in chats
Deposits for group and individual bookings come in through different channels; who paid how much and how much balance is left gets lost in messages between receipts. On arrival day, the “I already paid my deposit” argument moves to the front desk.
Off-season silence
The facility fills up in winter and empties in spring. With no regular list of guests who have come for years and no channel to announce a seasonal campaign, occupancy is left to luck, and loyal guests are forgotten.
Guest health notes kept in memory
The guest who comes for rheumatism, the visitor who asks for a low-salt diet, the older guest who prefers a lower-floor room... When these sensitive notes aren't recorded, everything is asked again on the second visit; the care a cure facility should offer is lost.
Communicating with international guests
Cure and accommodation questions in German, Russian and Arabic bounce around translation apps, and package details are only half explained. International guests coming for health tourism choose the facility where they get clear information in their own language.
What does ÖzgürKod do for thermal facilities?
On top of general CRM tools, flows built for the cure package and group accommodation business.
7 steps from the first package question to a repeat stay
- Gather WhatsApp, Instagram and web questions in one inbox; reply to cure package content and price questions in seconds with quick-reply templates
- Keep accommodation and cure packages in your product catalog with categories; track individual and group quotes in the pipeline as Question → Quote → Deposit → Stay
- Record group and tour bus reservations with their dates; spot the risk of too many groups on the same day on the board, and sync appointments with Google Calendar
- Manage deposits and balances with partial payment tracking; AI detects the transfer receipt your guest sends, so you can see which reservation is confirmed
- Tag guests when they check out; send in-season and off-season campaigns as targeted bulk WhatsApp announcements — win back past guests
- Read messages from foreign guests with automatic translation; with ready-made templates in 8 languages, share package details and check-in information in the guest’s own language
A cure or accommodation inquiry from WhatsApp, Instagram or your website turns into a guest card with a source tag.
Package details and pricing go out with a quick reply template; outside business hours, a chatbot collects the dates, number of people and package preference.
An individual or group package is sent as a PDF quote with items from the catalog; the request moves to the Quote stage in the pipeline.
AI detects the deposit transfer receipt; it is recorded on the card together with the reservation date, and that day shows as reserved on the season calendar.
Directions, check-in time and cure schedule go out with one click using a template; health notes and room preferences are recorded on the guest card.
Requests during the stay are handled in the same conversation thread; balance collection and special notes are recorded on the card.
A thank-you message goes out with a template; the guest is tagged and reached again with off-season and special-occasion campaigns.
Not from a personal phone, but from the business line
Don't let Guest messages get lost on employees' phones; the line belongs to the business, the history belongs to the CRM.
In minutes with a QR code, or with the official WhatsApp Cloud API. You can keep using the WhatsApp Business app on your phone and connect the same number to the CRM at the same time (coexistence).
The chatbot answers common questions and collects guest information; a member of your team takes over the conversation whenever you want.
Send an announcement or reminder to the guest group you choose with a Meta-approved template; see how many people it reached and how many read it.
Auto-reply to a “price?” comment on your post and send the details by DM; the person who commented also lands in the inbox.
Don't track everything yourself; let it tell you what matters
It reads messages, surfaces who is waiting for a reply and what's at risk, and starts your day with a summary.
Know who to get back to first
- Message analysis: urgency, satisfaction, buying intent and risk; complaints and urgent requests are separated.
- Awaiting reply: unanswered conversations and messages requesting an appointment in one list.
- Today's tasks: a short morning summary showing who you need to follow up with that day.
- Ask a question: type questions like “How many new guest came in this month?” and get answers from your data.
AI features run on accounts with AI analysis turned on; when it's off, messages, appointments and follow-ups run on rules.
Messages, quote, payment collection and your team — in one account
When a guest writes, their history, open quote and balance are on the same card. You don't need to make your team install a second app.
Guest cardMessages, appointments, quotes, payments and notes on one card; even if the team member changes, the history stays with the business.
Team and permissionsAssign records to team members; if you want, each person sees only their own guests.
Track it from ad to customerLeads from Meta ad forms land in the record together with their source.
Full power on your phoneThe panel is mobile-friendly; reply to a message, reschedule an appointment, add a note from your phone.
The tools you need in one place
Click any one to explore it in detail.
Unified inbox
WhatsApp, Instagram DMs and comments, Messenger, Telegram, TikTok and web chat on one screen.
Appointments and reminders
An online booking page, WhatsApp reminders, and a calendar that updates with “Coming / Cancel / Another time” replies.
Lead Pool and sales process
Track leads by temperature and stage, so you never miss a record whose follow-up date has passed.
Quotes and deals
Prepare an itemized quote in minutes, send it as a PDF, and track its status.
Payments and payment collection
Deposit, partial payment and balance; see who owes how much on their card.
Team task tracking
Assign work to a person, slot it into their free time, and catch overdue work with a notification.
Chatbot
24/7 answers to common questions, information collection and handover to your team.
WhatsApp campaigns
Bulk messages to the group you choose with an approved template; delivered and read tracking.
Metrics and reports
New leads, response times, won and lost records on a single dashboard.
Product and service catalog
Enter your services and prices once; use them in quotes and in chat.
Wherever your Guest write from
Messages from every channel land in the same inbox; the conversation is assigned to one of your team members and merges into the guest card.
- WhatsAppCloud API or QR
- InstagramDMs and comments
- MessengerYour Facebook page
- TelegramYour Telegram bot
- TikTokDM
- Web chatThe widget on your site
- Meta ad formsWith the ad source
Connect Telegram with your own bot token, Instagram and Messenger with your Meta account, and WhatsApp with a QR code or via the Cloud API. Unified inbox →
What should you look for when choosing a CRM for Thermal facility?
Before you decide, evaluate your candidates against these 5 criteria.
5 criteria
- A module ready for your industry. Instead of adapting a generic CRM for months Thermal facility choose a system that is ready on day one for your workflow (record fields, tags, reminder templates).
- WhatsApp and Instagram integration. In Turkey guest most communication comes through WhatsApp and Instagram; a CRM that does not offer a unified inbox through the official API leaves half the work outside.
- Automatic reminders and follow-up. Appointment, payment and repeat reminders should live in the system, not in memory; every missed reminder is lost revenue.
- Turkish-language support and TL pricing. Dollar-based foreign tools carry exchange rate risk and an English-only support barrier; TL pricing and Turkish-language setup support make total cost predictable.
- Free trial and cancellation without commitment. Try it with your own data before you decide: choose a solution that requires no credit card, offers at least a 7-day free trial and can be canceled whenever you want.
Thermal facility program, software or CRM?
Most business owners search for the solution they need as “Thermal facility program,” “Thermal facility software,” “Thermal facility job tracking software” or “Thermal facility customer management software.” “CRM” is the international name for this solution, and the need is the same: keep guest information in one place, never miss a request, and bring order to your work.
As a Thermal facility automation, ÖzgürKod gathers guest messages from WhatsApp, Instagram and the web in one panel and handles quote and payment collection tracking on the same screen. We also cover industry-independent selection criteria in our CRM software selection guide.
Method comparison for Thermal facility
Notebook/Excel, a general-purpose CRM and ÖzgürKod side by side.
| Criteria | Notebook / Excel | General (foreign) CRM | ÖzgürKod |
|---|---|---|---|
| Mesajlar | Scattered across phones | Mostly an extra module or extra fee | WhatsApp, Instagram and web in one inbox |
| Reminders and follow-up | Left to memory | Needs setup and integration | Follow-up date, notification and tasks ready |
| Guest history | Between notebook, phone and email | Yes, with generic fields | On one card: messages, quote, payments, notes |
| Teamwork | It’s unclear who is handling what | Extra cost per user | Assignment, tasks and record-based permissions |
| Language and pricing | — | Usually $ pricing, English support | TL pricing, local support in Turkish |
| Starter | Invisible cost in time | Long setup, exchange rate risk | 7-day free trial |
Starts at 2.500 ₺ / month
7-day free trial · No setup fee · Upgrade your plan any time
Every message answered late is an opportunity handed to a competitor.
If your average sale is ₺4,000: the monthly cost of your subscription is not even a single sale.
Frequently asked questions
Have another question? Write to us and we’ll look at your workflow together.
What does a CRM do for a thermal spa and hot springs facility?
A thermal facility CRM brings cure and accommodation inquiries from WhatsApp, Instagram and your website into one inbox. You keep accommodation and cure packages in the product catalog and track individual and group quotes in the pipeline; each guest’s messages, deposit, balance and health notes stay on their own card. Tour bus groups are recorded with their dates, and the risk of too many groups on the same day shows on the board. You grow off-season occupancy by sending seasonal campaigns to past guests.
How do I manage cure and accommodation packages?
You keep your packages in the product catalog with categories: 3 nights full board, 5 nights including cure, massage and mud bath add-on packages, and so on. When a guest asks about a package, you send the details and price in seconds with a quick reply template, then prepare a personalized PDF quote. Changes to the package choice are handled by moving the quote to the Revised status; the latest approved quote is always the valid one. You can see from each guest’s card which guest asked about which package, and the same information is used for group quotes too.
How do I track group and tour bus reservations?
You record group requests from tour companies on a card with a source tag and add them to the pipeline with the number of people and the date; you prepare the group PDF quote with catalog items. Because you record confirmed groups with their dates, the risk of committing two large buses on the same day becomes visible on the board. You keep occupancy in a single agenda by syncing appointments both ways with Google Calendar. Group deposits and balances are tracked in payment tracking, and payment collection stays on the same card.
Are win-back campaigns to past guests sent automatically?
No. The system does not send scheduled messages on its own; here is how it works: you choose the audience and send the campaign in bulk with one click. In the campaigns module you define your audience by tag, segment and last contact date — for example, “guests who stayed last winter.” The announcement goes out in one go with a Meta-approved WhatsApp template; you start the send, and rate control and duplicate prevention are in place. Replies land in the inbox, and you move into a package conversation with the interested guest on the same screen.
How do I store guests’ health notes and preferences?
You add free-form notes and tags to each guest’s card: coming for rheumatism, low-salt diet, prefers a lower-floor room. When the guest books again next season, all past conversations and notes open on the same screen, so your welcome comes with the care of someone who knows their history. This sensitive data is stored in line with KVKK (Turkey’s personal data protection law) requirements; role-based permissions let you decide who sees what. The personal attention a spa resort needs starts with information ready at hand, not with questions asked all over again.
How do I communicate with foreign guests?
Incoming messages are translated automatically, and you reply with ready-made templates in 8 languages: Turkish, English, Arabic, German, French, Russian, Spanish and Italian. A guest asking about a German-language spa package gets the package details, price and check-in information in their own language within seconds; the directions template is picked from the same language. All correspondence is logged on the guest card in one inbox. A foreign guest coming for health tourism books without hesitation because they get clear information in their own language.
Thermal facility software and CRM the same thing? Which one is ÖzgürKod?
In practice they describe the same need. Businesses usually search for "Thermal facility software", "Thermal facility software", "Thermal facility job tracking software“ or “customer management software”; “CRM” is this solution is the international name. ÖzgürKod delivers all of these names on one platform: guest communication, appointments, quotes and orders, payment collection and reporting are all in one place. So whatever term you search with, the solution you reach is the same; you don’t need to set up separate software.
Solutions for similar businesses
Fill your resort in the off-season too
7-day free trial, no credit card required. Connect WhatsApp and Instagram on day one; by the weekend, see how many package quotes and deposit bookings you’ve collected.