For tour operators and tour companies

Tour operator CRM: from agency network to tour day your whole operation on one dashboard

Tour operator software, program and CRM on one platform: Tour operator job tracking software, customer management software and sales automation with WhatsApp.

On one side, agencies asking about seats; on the other, guest inquiries coming from ads; and behind it all, guide, vehicle and hotel coordination. ÖzgürKod brings your B2B and B2C traffic together in a unified inbox; it sends seat availability announcements with templates, runs group tour operations on a task board, and reports commissions within minutes at the end of the season.

One panelWhatsApp · Instagram · Web
8 languagesAutomatic translation & templates
Task boardGuide · vehicle · hotel coordination
Quick answer

Which CRM software should be used for Tour operator? ÖzgürKod is a CRM for Tour operator businesses: Your B2B agency network and B2C guests in one panel; group tour operations tasks, seat availability announcements and commission tracking. Setup takes minutes; try it free for 7 days.

Message center
Inbox
Sound familiar?

The problems tour operators face all season

Agency accounts in Excel, tour operations over the phone, guest inquiries across three separate channels; that’s no way to run a season.

Agency network in a notebook

Which agency sold how many seats on which tour, what’s the commission, has the payment arrived — the records are scattered across Excel and phone calls. The end-of-season reconciliation turns into an unpleasant negotiation every year.

Dozens of coordination steps per tour

Guide, vehicle, hotel, museum, meal break... A single group tour requires dozens of confirmations. When one is missed, a crisis erupts at the bus door on the morning of the tour, and it stays unclear who is responsible.

Seat availability information arrives late

The “any seats left on that tour?” calls go on all day; an agency that sells a spot after the final booking date creates a refund crisis. Availability information doesn’t reach the agency network in time.

B2C inquiries go unanswered

“What’s your tour price?” DMs from ads wait until evening while the team runs operations. The guest buys the same tour from an operator who replies faster, and your ad budget goes to waste.

Multilingual guest traffic

Questions from guests abroad bounce between translation apps, and a guest asking about a day tour gets an answer hours later. Response language and speed become the operator’s storefront.

Payment collection and commission confusion

Guest deposits sit in one file, agency balances in another, guide commissions only in your head. Who paid what, who gets paid what — it turns into hours of month-end accounting work.

For Tour operators

What does ÖzgürKod do for tour operators?

Flows that fit your tour operations, built on top of general CRM tools.

7 steps from the season program to repeat sales

  • Manage agencies and individual guests in separate segments, and with role-based permissions every sales rep sees only their own portfolio
  • Send seat availability and booking deadline announcements to your agency segment in bulk with Meta-approved templates, and let duplicate protection stop a second message to the same agency
  • Open a task board for each group tour: guide, vehicle, hotel and museum confirmations move forward with a checklist, and deadline notifications go to the team
  • Track tour sales in the pipeline and keep payment collection under control with split deposit-balance payments, AI receipt detection and currency reports
  • Calculate agency and guide commissions with the commissions & bonuses module, and report the end-of-season settlement in minutes
  • Have foreign guests’ messages translated automatically, reply with templates in 8 languages, and send the tour-day briefing in the guest’s language with one click
Tour operations — ÖzgürKod CRM
1
Season announcement

The new season’s tour program is announced to the agency segment and past guests in bulk with Meta-approved templates, and replies land in a single inbox.

2
Inquiry & qualification

B2B seat requests and B2C price questions are separated by source tag; AI classifies them by warmth and urgency and brings them to the top.

3
Quote & confirmation

Price and program are sent as a PDF quote; the team confirms seat availability, and the booking is tracked by stage in the pipeline.

4
Enrollment & deposit

A guest or agency record is created; AI detects the deposit receipt, and the remaining balance goes into due-date tracking.

5
Operations preparation

Guide, vehicle, hotel and museum confirmations are assigned to the team as task cards; checklists and deadline notifications prevent anything from slipping.

6
Tour day

Meeting time and guide details are sent in the guest’s language with a template; questions during the tour are answered in the same inbox.

7
End of season & repeat sales

Agency and guide commissions are calculated and reported; a new program campaign is sent to guest and agency segments.

WhatsApp and Instagram

Not from a personal phone, but from the business line

Don't let Guest messages get lost on employees' phones; the line belongs to the business, the history belongs to the CRM.

In minutes with a QR code, or with the official WhatsApp Cloud API. You can keep using the WhatsApp Business app on your phone and connect the same number to the CRM at the same time (coexistence).

The chatbot answers common questions and collects guest information; a member of your team takes over the conversation whenever you want.

Send an announcement or reminder to the guest group you choose with a Meta-approved template; see how many people it reached and how many read it.

Auto-reply to a “price?” comment on your post and send the details by DM; the person who commented also lands in the inbox.

Connect with a QR codeScan it with WhatsApp on your phone; no template needed.
Official Cloud APIMessages arrive even when the phone is off; approved templates and reply buttons.
Alongside the appYour WhatsApp Business app keeps working, and conversations also land in the CRM.
Hello, are you open on weekends?23:14
Hello! We're open Saturday 10:00–17:00. How can I help you?23:14
I also have a specific question23:15
A team member took over the conversation
SA
selin.awhat's the price?2 min
İŞ
your businessHi Selin, we've sent the details by DM 🙂auto-reply · now
AI

Don't track everything yourself; let it tell you what matters

It reads messages, surfaces who is waiting for a reply and what's at risk, and starts your day with a summary.

Know who to get back to first

  • Message analysis: urgency, satisfaction, buying intent and risk; complaints and urgent requests are separated.
  • Awaiting reply: unanswered conversations and messages requesting an appointment in one list.
  • Today's tasks: a short morning summary showing who you need to follow up with that day.
  • Ask a question: type questions like “How many new guest came in this month?” and get answers from your data.

AI features run on accounts with AI analysis turned on; when it's off, messages, appointments and follow-ups run on rules.

No separate tools to set up

Messages, quote, payment collection and your team — in one account

When a guest writes, their history, open quote and balance are on the same card. You don't need to make your team install a second app.

Try free for 7 days

Guest cardMessages, appointments, quotes, payments and notes on one card; even if the team member changes, the history stays with the business.

Team and permissionsAssign records to team members; if you want, each person sees only their own guests.

Track it from ad to customerLeads from Meta ad forms land in the record together with their source.

Full power on your phoneThe panel is mobile-friendly; reply to a message, reschedule an appointment, add a note from your phone.

Channels and connections

Wherever your Guest write from

Messages from every channel land in the same inbox; the conversation is assigned to one of your team members and merges into the guest card.

  • WhatsAppCloud API or QR
  • InstagramDMs and comments
  • MessengerYour Facebook page
  • TelegramYour Telegram bot
  • TikTokDM
  • Web chatThe widget on your site
  • Meta ad formsWith the ad source

Connect Telegram with your own bot token, Instagram and Messenger with your Meta account, and WhatsApp with a QR code or via the Cloud API. Unified inbox →

Web form Google Calendar iCloud Calendar
Selection guide

What should you look for when choosing a CRM for Tour operator?

Before you decide, evaluate your candidates against these 5 criteria.

5 criteria

  1. A module ready for your industry. Instead of adapting a generic CRM for months Tour operator choose a system that is ready on day one for your workflow (record fields, tags, reminder templates).
  2. WhatsApp and Instagram integration. In Turkey guest most communication comes through WhatsApp and Instagram; a CRM that does not offer a unified inbox through the official API leaves half the work outside.
  3. Automatic reminders and follow-up. Appointment, payment and repeat reminders should live in the system, not in memory; every missed reminder is lost revenue.
  4. Turkish-language support and TL pricing. Dollar-based foreign tools carry exchange rate risk and an English-only support barrier; TL pricing and Turkish-language setup support make total cost predictable.
  5. Free trial and cancellation without commitment. Try it with your own data before you decide: choose a solution that requires no credit card, offers at least a 7-day free trial and can be canceled whenever you want.

Tour operator program, software or CRM?

Most business owners search for the solution they need as “Tour operator program,” “Tour operator software,” “Tour operator job tracking software” or “Tour operator customer management software.” “CRM” is the international name for this solution, and the need is the same: keep guest information in one place, never miss a request, and bring order to your work.

As a Tour operator automation, ÖzgürKod gathers guest messages from WhatsApp, Instagram and the web in one panel and handles quote and payment collection tracking on the same screen. We also cover industry-independent selection criteria in our CRM software selection guide.

Tour operator softwareTour operator softwarecustomer management softwarejob tracking softwareTour operator otomasyonu
Comparison

Method comparison for Tour operator

Notebook/Excel, a general-purpose CRM and ÖzgürKod side by side.

CriteriaNotebook / ExcelGeneral (foreign) CRMÖzgürKod
Mesajlar Scattered across phones Mostly an extra module or extra fee WhatsApp, Instagram and web in one inbox
Reminders and follow-up Left to memory Needs setup and integration Follow-up date, notification and tasks ready
Guest history Between notebook, phone and email Yes, with generic fields On one card: messages, quote, payments, notes
Teamwork It’s unclear who is handling what Extra cost per user Assignment, tasks and record-based permissions
Language and pricing — Usually $ pricing, English support TL pricing, local support in Turkish
Starter Invisible cost in time Long setup, exchange rate risk 7-day free trial
Tour operator for

Starts at 2.500 ₺ / month

7-day free trial · No setup fee · Upgrade your plan any time

Every message answered late is an opportunity handed to a competitor.

If your average sale is ₺4,000: the monthly cost of your subscription is not even a single sale.

FAQ

Frequently asked questions

Have another question? Write to us and we’ll look at your workflow together.

What is a CRM for in a tour operator?

A tour operator CRM gathers seat requests from agencies and individual guest inquiries in a single inbox, and tracks every tour sale in the pipeline with deposit-balance and document status. A group tour’s guide, vehicle and hotel confirmations move forward with a checklist on the task board, and seat availability announcements reach the agency network in one send with templates. At the end of the season, agency commissions and payment collection status are ready as a report; settlement rests on records, not on bargaining.

How do I manage my B2B agency network?

Each agency has its own card: conversation history, tours sold, current balance and deal notes in one place. Group agencies by segment and tag, and send seat availability, price and booking deadline announcements only to that segment with Meta-approved templates. The commissions & bonuses module calculates agency commissions from sales records. With role-based permissions, you decide which sales rep manages which agency.

How do I track group tour operations?

You open a task board for each tour; guide, vehicle, hotel, museum and meal confirmations sit on separate cards with an owner assigned. Checklists, files (contracts, name lists) and deadlines are added to the cards, and a task nearing its deadline pops up in front of the team with a notification. On the morning of the tour, the operations manager looking at the board sees at a glance what is done and what is open; “where is the bus?” crises turn into a recorded flow.

How do I send seat availability and booking deadline announcements to agencies?

In the campaigns module, you select the target audience as the “agency” segment and send the announcement to all of them at once with a Meta-approved WhatsApp template. You start the send yourself; the system never sends messages on its own. Send rate is controlled, duplicate protection stops a second message to the same agency, and if the error rate rises, sending pauses automatically. Seat requests that come back land in your inbox and are assigned to the relevant sales rep.

How do I communicate with foreign guests?

Incoming messages are translated automatically; you reply with ready-made templates in 8 languages: Turkish, English, Arabic, German, French, Russian, Spanish and Italian. To a guest asking about a day tour, you send the itinerary and meeting point in their own language; the tour-day notification also goes out from the same template library. Conversation analysis produces a summary, the intent and a suggested reply, speeding up the sales rep’s work.

Is ÖzgürKod a capacity or booking engine?

No. ÖzgürKod is a communication, sales and operations CRM: it collects inquiries, keeps sales and booking records, and tracks tasks and payment collection. Your team decides how many seats are left on which tour and your team answers on availability; the system does not manage seat inventory. Rather than replacing your existing operations tools, it makes your agency and guest communication more professional in a single panel.

Tour operator software and CRM the same thing? Which one is ÖzgürKod?

In practice they describe the same need. Businesses usually search for "Tour operator software", "Tour operator software", "Tour operator job tracking software“ or “customer management software”; “CRM” is this solution is the international name. ÖzgürKod delivers all of these names on one platform: guest communication, appointments, quotes and orders, payment collection and reporting are all in one place. So whatever term you search with, the solution you reach is the same; you don’t need to set up separate software.

Manage the season with records, not crises

7-day free trial, no credit card required. Bring your agency and guest traffic into a single panel on day one; by the end of the week, see the difference the operations board makes.